Rye Brook, NY, USA
The Adaptive Key is comprised of marketing and organizational development experts with diverse professional backgrounds. Business owners and managers are focused on running their business, servicing their clients and putting out the unexpected fires that pop up on a day to day basis in all businesses.
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Branding
We understand the importance of strong design, but our proprietary methodology takes into account more than just a brand’s history or appearance. Successful branding is comprised of so much more than the colors, design and symbols that represent the brand.
We know that every industry and every type of customer is remarkably different. We start by performing an in depth analysis of the entire industry and the marketplace enabling us to see the big picture before we start building.
During our analysis, we spend time to carefully explore everything that will affect your branding. We factor in important news and updates about your brand, prospective associations and organizations, and past and future trends in your industry to come up with something uniquely compelling.
For rebranding initiatives, our focus is on the overall brand strategy. There’s a reason your company’s branding isn’t working anymore. We’ll put in the time to figure out why. We’ll address your audience’s concerns and refresh or rebrand your business in a more effective way for 21st-century consumers.
Creative
The Adaptive Key’s creative design philosophy is built to be captivating and memorable. Our team has vast creative experience including:
​-Website design and development
-Trade show booths and exhibits
-Product packaging and displays
-Direct mail pieces such as postcards or brochures
-All advertising including banner ads, social media advertising, billboards and radio and TV commercial scripts
We do a lot, but we do it right. Every piece of your creative campaign needs to look like it belongs to your brand. There needs to be a certain level of synergy between all of your design elements and the brand itself. An effective design for your marketing media will communicate your information clearly, affirm your credibility, emotionally connect with your target market and secure user allegiance.
Traditional Marketing
Whether you are looking for TV, radio, OOH, print, direct mail, affiliate marketing or guerrilla marketing, The Adaptive Key can execute from end to end. We create unique campaignable concepts and bring them to life with all-encompassing creative – we handle both the design work and copywriting.
We act as the point person between the media sellers and your brand. The ability to speak their language coupled with our years of experience ensures that we are able to get you the lowest rates for the very best spots. Our thorough market scouting and deep statistical analysis allows us to yield the right media mix for your budget.
​Our media plans are custom tailored to achieve your personal business growth goals. We work with you hand-in-hand through the entire advertising process, from conception to execution and analysis.
Digital Marketing
The advent of the digital age has given us so much power at our fingertips. This power has allowed marketers to reach and market to potential customers by identifying them down to their demographic, location, age, income and even their shopping habits.
​This is the power of digital marketing and we at The Adaptive Key can make sure you can take advantage of this power to grow your business.
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Our experienced digital marketing team specializes in generating exceptional results in a wide variety of mediums including:
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-Pay Per Click Advertising (SEM)
-Social Media Advertising
-Display and App Advertising
-Email Marketing
-Retargeting
-Video and Mobile Advertising
​We will manage the whole process from creating and strategizing your business growth objectives, executing lead generation and customer conversion campaigns and tracking progress goals with KPIs and analytics.
Public Relations
The Adaptive Key understands how the media operates and what kind of messaging they respond to. Within our ranks, we have former journalists who know what the media wants, how to talk to them and how to get them to pay attention to you. We start with a seemingly simple idea and our public relations experts take it to the next level.
​We don’t just announce your news; we share your story. Whether you’re selling products or offering services, you have a story to tell. The Adaptive Key can help find that story and broadcast your message through our public relations connections.
Product Launches
Our extensive experience in product launches has come from working with both large companies and startups alike. We have successfully launched products in every industry imaginable. From children’s toys and accessories to products for the elderly, we have worked with it all.
​The Adaptive Key is not your typical product development or invention help firm. Instead, we combine our strengths as a design, marketing and strategy firm to create an all-encompassing plan for your unique path to success.
​Whatever the industry, market or price point, The Adaptive Key has the formula that will help you succeed.
