Newbury, Berkshire(1 Review)
Hi, I'm Peter Sitko, MD at TECPOL Ltd.
Who are TECPOL Ltd?
TECPOL Ltd is a full-service Digital Marketing Agency with over ten years of experience dedicated to help your business rise and thrive in the competitive digital marketplace. All of our work is done in-house offering you a personal, creative team that is on hand whenever and wherever you need us!
We aim to make the web a better place!
How we help your Business?
We specialise in key services that we can offer you to increase your business in the following areas:
1) Web Development - WordPress CMS - (Content Management System) we can source/create themes specific to your product or industry type as the majority of our work is done on the most flexible platform – WordPress is currently powering approximately 28% of the entire World Wide Web from simple Blogs to Corporate websites.
Choose from our huge library of WordPress Themes (Layouts) to grow your business and keep your brand on point.
2) Social Media Marketing, why is it important?
• SMM helps to build Consistent Brand.
• Content Promotion - SMM is regarded as a perfect channel for sharing content.
• Tracking Competitors
• Social Media are exceptional marketing channel for Consumer Research and data collection.
Depending on the business profile we carefully design SMM campaign approach to achieve the highest possible Return on Investment (ROI)
3) Content Marketing (Organic Traffic) or Search Engine Marketing (Paid Advertising) in simple words we can describe as creation and promotion of quality content for clearly defined audience groups with the intent of converting prospects into customers.
4) Mobile Marketing – we develop multi-language apps - which allow you to have one app in up to 5 different languages!
5) Alongside Web Design and Development we can help with Domain Name Registration and Web Hosting as well based on your business need and requirements.
But there is much more we can do to help your business surpass your competition.
“Your Success Is Our Success”
TECPOL Ltd Reviews
TECPOL Ltd Q&A
What makes a great website?
The sole purpose of a website is to deliver relevant information (product or services) to the visitor. More relevance, more happy clients or visitors.
Very often web developers are totally focused on the visual aspects of the design and are forgetting of the most important aspects:
• Mobile friendly
• Pleasant to visit by anyone and not only a few artistically alike minded (subject to niche choice)
Many developers are carried away with heavy designs, graphics, videos, distracting moving parts putting unnecessary weight on the page forcing website owner to invest greatly on more expensive web hosting or additional investment in CDN (Content Delivery Network). Instead, the main focus should be on functionality and content.
However, web development entirely depends on client business profile requirements.
What questions might you ask a client when starting a new project?
Consumer and Market research are the foundations of successful Online or Offline business development.
Have you done any research at all?
Unfortunately or fortunately depending on how you are looking at it research might help you to decide if your business ides will have any chances to succeed and how to proceed with business development.
Without Comprehensive Consumer and Market Research, you are blindfolded walking into unchartered waters.
What do you love most about your job?
Helping SMB(s) to start new ventures or helping struggling business to thrive in this so competitive marketplace is gratifying.
What inspired you to start your own business?
As self-employed or small business owner you are independent and limited by your own imagination only. Obviously, there are longer working hours and more duties or responsibilities but on the other hand customers appreciation is priceless. Because they know that we care about their business.
Why should our clients choose you?
Unfortunately skills like:
• Mobile Marketing
• Content Marketing
• Competition or Keyword Research
can’t be learned at any college or even university but during constant experimenting with what works and what doesn’t following endlessly evolving technology and changes in trends and social behavior. On the top of all of the above, we have to comply with GDPR and as of 2019 ePrivacy regulations.
So there is a lot to cover beside generating business income.
We can help.
TECPOL Ltd Services
Consumer And Market Research.
Consumer And Market Research by many is recognised as a form of sociology dedicated to the market evaluation and to be more specific “ behaviours of consumers in a market-based economy” and it aims to understand the effects and comparative success of marketing campaigns. Marketing research may also be described as a systematic and objective identification, collection, analysis of information for the purpose of assisting business in decision making related to the recognition and solution for problems related to opportunities in marketing. Marketers made numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about: • Potential opportunities • Target market selection • Market segmentation • Planning and implementing marketing programs • Marketing performance • And control. And many more These decisions are very often dependent on relations between the controllable marketing variables and out of control environmental factors such as: • General economic conditions • Technology • Public policies and laws • Political environment • Competition as well as social and cultural changes. Consumer And Market Research varies from business to business and can not be generalised or standardised or the results produced might lead to an unsuccessful marketing campaign or wrong business development direction.
Social Media Marketing.
Why is Social Media Marketing so important? • SMM helps to build Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different Social Media Platforms. Although each SM platform has its own unique environment and voice, your business’s core identity, whether it's a friendly, entertaining, or reliable source of information, should stay consistent. • Content Promotion - SMM is regarded as a perfect channel for sharing content from your best site and blog. Once we’ve built a list of loyal followers on social media, you'll be able to post all your new content linking back to your website and make sure your readers can find new stuff right away boosting your business performance. • Sharing Curated Links - While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and supporters, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience might enjoy and can be used to your advantage. • Tracking Competitors - It’s always important to keep an eye on competitors - they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, we will consider doing similar, but better! SMM campaigns are produced based on comprehensive market research to achieve the highest possible Return on Investment (ROI)
Majority of our work is done with WordPress CMS - (Content Management System) the most flexible platform, SEO friendly and with limitless options out of the box. WordPress is currently powering approximately 28% of the entire World Wide Web from simple Blogs to Corporate websites. However, we work with other platforms too. At any time WordPress can be upgraded to a very powerful e-Commerce website. With our WordPress Themes, you can grow your business how you like it and you control your expenses based on your business needs. These are the links to websites we own: 1) https://testride.xyz/ - please browse through the entire collection of layouts on this demo website. In general, any of the presented layouts can be edited to whatever our clients need. Or we can develop entirely new layout unique to your business profile and needs. 2) https://testride2.xyz/ - all in one e-commerce with all tools small/medium business need to succeed. With additional premium plugins, the website can become very powerful marketing media. We can offer you WordPress Themes dedicated to different niches. 3) https://ebookpro.uk/ - our small site dedicated to eBooks 4) https://tecpoluk.ltd/ - a small site dedicated to our “Online Business Development” consultancy branch, mainly used as a marketing hub. 4) https://tecpol.uk/ - our main website, currently out of date and awaiting improvements. We will provide you with one of the most popular and advanced Visual Page Builder. We offer a one-year full license for all premium Themes and plugins we provide (or develop) unless otherwise stated in our contract. We can help with Domain Name and Web Hosting as well. All work is done in-house and we do not outsource projects for security reason. But we can do much more than that.
Content Marketing and Search Engine Marketing
Content Marketing (Creating Organic Traffic) or Search Engine Marketing (known as Paid Advertising) in simple words we can describe as creation and promotion of quality content for clearly defined audience groups with the intent of converting prospects into customers. And the benefits of CM or SEM are: • Generate quality inbound traffic to your website • Increase engagement • Generate more leads • Increase sales • Build brand authority All of the above is a benefit of targeted quality traffic forwarded to your website by Search Engines based on comprehensive On-page and Off-page SEO (Search Engine Optimization). SEO is regarded as foundations of successful Content Marketing and Search Engine Marketing. We cover all aspects of Content Marketing and Search Engine Marketing to build residual, quality and converting traffic to your website
Mobile Marketing – we develop multi-language apps - which allow you to have one app in up to 5 different languages! Business Mobile Apps Development including Instant Mobile Apps (PWA) in a few short years moved from a trend and a business luxury to an accessible and vital dimension of the modern business. After all more visible you are, more discoverable you are to new and existing customers increasing business performance – more clients see your product or services more revenue it will generate for your business. Mobile apps boost productivity and, perhaps more than ever saves time is money. Lastly, a mobile app is key to enhancing the customer experience, which is becoming more and more important to audiences especially the younger generation. It is no longer about offering the best product and quality but how you are delivering it, experience and mobile are one of the most important facets of that. E-commerce partners we support; Braintree, PayPal, Stripe, PayU biz, PayU, Latam, Authorize.net, Ingenico and many more. Mobile adverts are targeted based on Demographics and many other factors carefully analyzed to deliver the best there is converting traffic straight to your Business Mobile Application. We also offer “Reputation Management” that allows you or your client to send a direct push note to one particular user after a certain action has been taken asking them how they would rate experience with products or services you provide. If they select "good" then it can ask them to share their experience on any review site that is crucial for the small business attracting new clients, like the “TripAdvisor” - and all this is done from within the App.
Domain Name Registration and Web Hosting
The “Business Domain Name” aspect is very often neglected widely not only by business owners but web development agencies as well but in many cases, the right choice can have a significant impact on your website performance and position on SERP (Search Engine results page). Specific “Domain Name”s are mainly chosen for two reasons: 1) Business Branding 2) Boost SEO traffic As for the web hosting, it is commonly underestimated factor but crucial not only for Web Development but Website ranking as well. Currently, Search Engines expect Website not only to be safe for the user and mobile friendly but to lad fast on any platform - hence significant importance of quality web hosting. We can help with Domain Name Choice and registration as well as choosing the right “Web Hosting” for your Business.
We are happy to assist you in the process of design and production of your eBook and distribute via countless online marketing channels like: 1. Barnes & Nobles.com 2. Diesel eBook Store 3. eBook.com 4. Ingram Digital 5. Kobo 6. NetLibrary 7. Overdrive 8. Amazon Kindle Just to name a few. However you need to be aware that in the world of constant changes, shifting of trends and market behaviour, unfortunately, there is a much bigger picture when it comes to eBook creation and marketing, there are billions of eBooks out there and many will never get noticed.
Other services we provide: • General IT Support (MS Office Applications) • Keyword Research • Web analytics, Audits • Web Indexing – Search Engines And Link Directories Submissions • Business Marketing Consultancy • Email Marketing • Web Graphics Design
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TECPOL Ltd provides the following services:
- Web Design
- Social Media Marketing
- Mobile Software Development
- Search Engine Optimization (SEO) Specialists
- Business Consulting
- Marketing Strategy Consulting
- Web Development
- Copywriting Services
- Other Digital Marketing Services
- Website Copywriting
- Marketing Copywriting
- SEO Copywriting and Content
- E Commerce
- Market Analysis
- Affiliate Marketing
- Market Research Surveys
- Mobile Marketing
- Polish Translation