TDBC Consulting

What is the product, brand or service you want to promote?
Why do you want to promote it?
What is your budget?
When do you want the activity to go live?
What are your aspirations in terms of response/sales/return on investment?
Who do you think your target market is and evidence do you have to prove it?
In which media channels have you promoted you product, brand or service in previously and what were the results?
What is the USP of your product, brand or service?
What is the proposition of the product, brand or service?
What does the product, brand or service do?
Who are your main competitors?
What activity has worked in your eyes for your competitors?
What other activity will you be running at the same time if any?
What are your KPI's of success?

Initial briefing process either in person or by conference call
Depending on complexity of brief - strategic planning to identify suitable media channels, product & competitor insights etc.
Written creative brief
Client creative brief sign off
Creative briefing
Internal creative work in progress assessment
Present initial concepts to client
Client feedback
Design
Client design approval
Artwork
Artwork approval
Prodcution
Client final sign off
Campaign goes live

What's the budget?
Logo's, fonts and anything else brand specific (Brand guidelines if they exist)
What's the go live date?
Are there any absolute No No's?

I love solving problems and finding solutions for people through my extremely diverse and in depth experience of running accounts for some of the biggest and best known UK and Global brands and helping run large and small agencies.

So often now days there are so many procedures and processes that one has to follow within the realms of a large corporate agency, that it takes ages and costs the client a fortune to get the job done. A pragmatic approach in my experience usually delivers great results and costs clients less. Getting immersed in clients problems and finding solutions and opportunities that deliver positive change through great creative solutions is what I'm about.

I believe in Partnerships with a common goal, delivering great results whilst having a laugh along the way. The fact that I remain friends with all my past clients says it all. Just ask and I can put you in touch with any of them and the will all say the same thing.