TDBC ConsultingCertificate of Excellence 2019
Marlborough , Wiltshire(1 Review)
TDBC Consulting offers strategic consulting and Creative, Design and Production services across the full marketing mix for both B2C and B2B clients. Expertise includes:
Direct Marketing (Digital and Traditional)
Customer Relationship Marketing
Customer Engagement- Content
Direct Response Advertising
With over 20 years integrated marketing experience, many of which have been at Board level Tom Charles leads TDBC Consulting.
Tom has run large departments of up to 30 people, building business strategies that have delivered positive change for both the clients he's managed and the agencies he's worked for.
TDBC Consulting Reviews
TDBC Consulting Q&A
What makes a great website?
A great website is all about Customer Engagement, relevance and simplicity. The content should be relevant to your customer profile, it should be easy to navigate and require minimal clicks for customers to get to the sections they are most interested in.
Our approach to website design is the same as our approach to everything, keep it simple, be pragmatic, be relevant.
What questions might you ask a client when starting a new project?
What is the product, brand or service you want to promote?
Why do you want to promote it?
What is your budget?
When do you want the activity to go live?
What are your aspirations in terms of response/sales/return on investment?
Who do you think your target market is and evidence do you have to prove it?
In which media channels have you promoted you product, brand or service in previously and what were the results?
What is the USP of your product, brand or service?
What is the proposition of the product, brand or service?
What does the product, brand or service do?
Who are your main competitors?
What activity has worked in your eyes for your competitors?
What other activity will you be running at the same time if any?
What are your KPI's of success?
Describe your creative process.
Initial briefing process either in person or by conference call
Depending on complexity of brief - strategic planning to identify suitable media channels, product & competitor insights etc.
Written creative brief
Client creative brief sign off
Internal creative work in progress assessment
Present initial concepts to client
Client design approval
Client final sign off
Campaign goes live
What information do you need from a client before you can start work?
What's the budget?
Logo's, fonts and anything else brand specific (Brand guidelines if they exist)
What's the go live date?
Are there any absolute No No's?
What do you love most about your job?
I love solving problems and finding solutions for people through my extremely diverse and in depth experience of running accounts for some of the biggest and best known UK and Global brands and helping run large and small agencies.
What inspired you to start your own business?
So often now days there are so many procedures and processes that one has to follow within the realms of a large corporate agency, that it takes ages and costs the client a fortune to get the job done. A pragmatic approach in my experience usually delivers great results and costs clients less. Getting immersed in clients problems and finding solutions and opportunities that deliver positive change through great creative solutions is what I'm about.
Why should our clients choose you?
I believe in Partnerships with a common goal, delivering great results whilst having a laugh along the way. The fact that I remain friends with all my past clients says it all. Just ask and I can put you in touch with any of them and the will all say the same thing.
TDBC Consulting Services
Identify market trends, competitive insights, customer profiles and apply learnings to identify best media choice and creative proposition
Outdoor, online, in-store advertising
Branding and re-branding service
eCRM, Online Advertising, Website build, Email marketing
Traditional Direct Marketing
Design of brochures
Development of mobile Apps
The GDPR Tool
From January 2018 to present.
The GDPR Tool is a software solution that enables companies to manage the complex process towards GDPR compliance and the ongoing management of Subject Access Requests and Data Breaches. I am have been involved with the overall development of The GDPR Tool and responsible for its deployment through a network of tech resellers and direct to end user
Consultant - Head of Strategic Partners
From February 2017 to December 2017.
Grouptree is a digital agency, with all its services being powered by a proprietary solution, framework8. • Consultancy role, responsible for the development of a Partner Programme of BTL Agencies and VARs • Ongoing liaison and planning strategic digital solutions to take to Partners and their clients • Working with existing clients to help refine and engage their customers through new technologies
From January 2015 to January 2017.
Rapier are an award-winning Customer Engagement Agency and part of the CHI & Partnership with WPP. TalkTalk. • Lead Business Director for TalkTalk across ECRM, Direct Mail, Digital Comms and Direct Response channels • Delivering Engagement campaigns through content aimed at the retained In Cycle Customer base • Manging Client relationships from Marketing Assistance to Board Director • Leading ECD, CSO and Data teams’ response to briefs • Presenting contact strategies, customer journey’s and content rich Strategic Comms plans to Director level • Significantly reduced Churn rates and reduced reliance on new customer Acquisition campaigns • Exceeding all KPI’s within the first 12 months and managing revenue in excess of £3.6 million
From November 2013 to December 2014.
Publics Chemistry are part of Publics Groupe and specialists in integrated and direct campaigns. Barratt Homes PLC. • Lead Business Director for Barratt Homes PLC Regional, London and David Wilson Developments • Managing all Senior level Client relationships to Director level • Developing strategic and creative responses to briefs with the ECD, Head of Design and Head of Planning • Lead the new Brand Identity campaign for David Wilson Homes and Barratt Homes • Commercially delivering a significant percentage of the Agency revenue in excess of £8million • Part of the Senior Management team of Business Directors and Managing Partners
Consultant - Senior Client Director
From July 2013 to November 2013.
Maternity cover role as Lead Client manager across Tesco Club Card & Tesco Bank
From April 2012 to December 2012.
CRM Consultant overseeing the launch of the Nissan Leaf
Consulting Business Director
We are Essential
From May 2011 to March 2012.
Consulting role lasting almost 12 months with a brief to make improvements on the Agencies operations, proposition, client leadership and commercial performance
Client Services Director
TargetBase Claydon Healey
From July 2010 to December 2010.
A short-term contract to manage the 3 Mobile account developing DRTV and Press briefs
Client Services Director
From March 2010 to July 2010.
A 3-month contract extended to 5-months to manage DRTV, Digital and Direct off line for City Index
From April 2000 to April 2008.
Board Director: Haygarth, April 2000 – April 2008 Ran a team of 28 Account Handlers, doubling growth from organic and new business wins Associate Board Director, Running up to 10 Accounts including: Club Nokia, SMA, found and won KIA motors– developed CRM & prospect generation programme Account Director, Club Nokia, Elizabeth Arden customer retention programme, H Samuel & Ernest Jones Senior Account Manager, Club Nokia, H Samuel, Ernest Jones and Elizabeth Arden paper based to dynamic content-based email (one of the first, if not the first to come up with the idea of utilising data driven marketing to drive dynamic content)
Senior Account Manager
From October 1996 to April 2000.
Senior Account Manager - CRM British Airways Executive Club Citroen UK
Barclays Bank PLC
From October 1993 to April 1996.
Marketing Assistant for Business Sector Marketing
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TDBC Consulting provides the following services:
- Web Design
- Graphic Design
- Search Engine Optimization (SEO) Specialists
- Logo Design
- Leaflet Printing
- Marketing Agencies
- Web Development
- Copywriting Services
- Marketing Strategy Consulting
- Other Digital Marketing Services
- Business Card Design
- Advertising Copywriting
- Canvas Printing
- SEO Copywriting and Content
- Brochure Copywriting