Tangent Partnership Ltd

1. What are your business objectives? What are your reasons and intentions for the new design.
2. What is the company mission and vision?
3. How would you like to be perceived by others?
4. Who is your primary target market? Base it on demographics (age, education, income, etc). It is also important to find out their lifestyles, likes and dislikes.
5. Who are your competitors?
6. What do you offer your target market that others do not? Primarily the competitive advantage you have over your competitors.
7. What do you want the work to say about you?
8. What keywords best describe your business? Eg dependable, traditional, established, edgy, strong, enthusiastic, unique, high-tech, integrity, fun, serious, original, etc.
9. What is the time-frame?

Tangent workflow

This is our workflow for printed literature. It can easily be adapted to suit smaller projects, or other media such as corporate identity or interior design.

Our overriding objective is to ensure that we achieve the right solution for you. It works like this:

Initial briefing meeting.

Tangent responds with written proposals and estimated costs.

Proposals and costs are discussed, developed and agreed.

Any necessary research is commissioned and the results analysed and presented.

Based on the results of the research, design and copy proposals are presented that may be tested with appropriate focus groups if necessary.

Focus group recommendations are taken on board.

Further copy drafts and developed designs are submitted and discussed. If appropriate, these are progressed by email to speed up the process. Any illustrations or photography necessary are commissioned or sourced.

Client feeds back comments and amendments to an agreed schedule in order to meet the deadline.

The copywriter continues to develop copy and the designer continues to work on final designs for approval. Both elements are presented as they are developed.

Client feeds back any further comments and amendments.

Production commences of final artwork for printing.

Proofs of artwork supplied for client checking and approval. These are normally now supplied by email as a .PDF file, but may also be followed by a physical proof if preferred.

Final changes are made to artwork and a last proof is supplied for client sign-off.

Artwork is sent to print.

Printer’s colour proofs are supplied for client approval.

Print is delivered and distributed according to agreed client requirements.

We would need:
1. Contact name
2. Compamy name
3. A postal address
4. Telephone number
5. The brief
4. Any text or images required for the work.

Sometimes we can create something great that makes people lives or businesses better.

Having worked in agencies in London for many years knowing that we could do this better.

Experience, track record, skill and integrity. Plus we love what we do.