SQ2 Design

SQ2 Design

SQ2 Design locationNorthallerton, North Yorkshire

(6 Reviews)

My name is David. My Specialist areas include; Wordpress Websites, Website Design, UX design, Logo /Brand Design and Design for Print (Brochures, Flyers, Posters and Leaflets).

Here's a recent press release about me ...

"David started his degree in Graphic Art & Illustration, at Liverpool John Moores University in 1997. Following completion of his degree, David joined digital agency Mando Group, where he delivered design and creative projects for clients including Toyota, Sony, Reebok, Motorola, and Delta Airways. In 2002 David left Mando to become Head of Communications and Executive Board Member for the charity ‘Merseyfest’, a £1.2 million, three-year, community initiative, which consisted of over 8,000 volunteers delivering over 80,000 hours of community work across Merseyside.

In 2005, David set up a creative consultancy providing services for a number of design agencies across the UK, specifcally; brand and digital design projects for clients including; United Utilities, the NHS, Royal Sun Alliance, TKMaxx and Homesense.

In 2011 David became Creative Director at the renowned UK Marketing Agency. His responsibilities included oversight on all design projects, mentoring the design team and pitching creative concepts to key clients. One of David’s accomplishments last year was to create the logo, visual identity and written brand guidelines for Arriva’s new Northern Rail Franchise. David has worked in the creative design industry for over 15 years. He’s worked with global brands and numerous SME’s on a highly diversified array of design projects. His experience, knowledge and technical abilities are clearly demonstrable in his work."

SQ2 Design Reviews

SQ2 Design Reviews

Review of SQ2 Design by Steven Morris
5 04/10/2017 Steven Morris

We’ve been using Dave for almost 10 years. He designed our logo, business stationery, promotional materials and our website when we started our business and we have continued to use him since. I'd happily recommend Dave’s services to anyone as he is very passionate about his work and offers a great service.

Review of SQ2 Design by Stephen Milton MD Emergency Response Driver Training Ltd
5 03/10/2017 Stephen Milton MD Emergency Response Driver Training Ltd

Since 2013 SQ2 Design have provided my company ERDT with serval highly professional brand images and websites, in addition they continue to provide all our marketing material including several trade shows, Dave delivers a very competitive, reliable and professional service. I highly recommend SQ2 Design.

Review of SQ2 Design by Faye Levi
5 28/09/2017 Faye Levi

It's a pleasure to work with Dave. He delivers exceptional quality, innovative solutions and plenty of laughs along the way. I would have no hesitation in recommending him, and regularly do so to my own clients, associates and network.

Review of SQ2 Design by Dave Sharples, MBE
5 28/09/2017 Dave Sharples, MBE

Outstanding! The perfect combination of innovative design, attention to detail, customer service and value for money. I can highly recommend SQ2 Design.

Review of SQ2 Design by Kevin Essery
5 28/09/2017 Kevin Essery

As an events company managing a variety of festivals and exhibitions, we're in regular need of artwork. Dave provides us with everything we require from showguides to posters, to roller banners, logos and media packs. Dave goes above and beyond for his clients, and always delivers high quality work which is why he is our go to designer.

Review of SQ2 Design by Michael Gardner
5 28/09/2017 Michael Gardner

I asked David to Design the Logo, Brand style and Website for my digital Art Gallery 'Baiir' I was really pleased with the end result and the professional service throughout. Thanks SQ2!

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SQ2 Design Location

Inglenook, Newby Wiske, Northallerton DL7 9EX, UK

SQ2 Design Q&A

SQ2 Design Q&A

What makes a great website?

I think considered, strategic design to the latest standards and responsive functionality as standard (i.e working on all types of devices) is what makes a website great. You have to be able to deliver your content to the end user perfectly. That's why I believe serious attention has to be given to the UX or wire-framing phase. Developing a hierarchy of information, especially above and below the line content is critical in a websites success (and it's easy to see websites that have gone through this process compared to those that have not). A good post launch strategy is critical too, after all, there's no point in having and amazing website if nobody knows it's there!

What questions might you ask a client when starting a new project?

For an effective outcome it's essential that the designer understands the clients objectives. So one of my key questions is: "What is your main reason for wanting this?" followed by "What outcome/s are you trying to achieve?" Sounds simple I know, but sometimes in design we loose objectivity to subjectivity! So if we can determine a set of goals, targets or objectives before we start designing, we can create a ongoing discussion throughout the design process based on agreed principles over preference, which ultimately results in a greater return on your investment!

Another group of questions I often ask will be around your business and services. I'm not afraid of asking stupid sounding questions and, I will keep asking until I understand what it is you do. When I've managed junior designers who've come unstuck on a project, nine times out of ten it's due to them not fully understanding the business or the sector their representing.

Finally I like to find out about who my client is and what interests they have, so I may ask a few questions about you! It's important to develop a good working relationship with customers and I think it's always polite to have a bit of a chat before we jump into the issues, even if it's just about the weather! I don't take myself to seriously and I like to have a friendly approach. I look to build long lasting relationships and I'm proud to say that I still work for some of the same clients today as I did over 10 years ago!

Describe your creative process.

I've developed a really unique creative process over the last 15 years that relies primarily on my own intuition and experience. That being said, in almost evey job I encounter a new challenge of some sort, and that's why I also depend on something we designers call "The creative Brief". A good creative brief can be the difference between a great result, or a mediocre one. I've had literally hundreds of these briefs sent to me in my professional career, so trust me when I say I know the difference between good one and a bad one. If my client doesn't know what a creative brief is, I'll send them one to fill in. If they send me a bad one, I'll ask them to improve it (as politely as possible!)

What information do you need from a client before you can start work?

I talked about getting a good creative brief in answer to the question around my creative process and it's worth mentioning again here too, it's the essential ingredient to any creative project. I've had hundreds of these sent to me in the past, including some from international design agencies and some from professionals with PHD's in Marketing. If you don't have a creative brief, or don't know where to start with one, don't worry, I'll send you some to have a look at and work with you to formulate your own.

Everyone is familiar with the term "deadline" and that's another vital bit of information all designers need in order to function!

Finally; I'm happy to quote on any kind of project, but sometimes you may have a fixed budget, I'm more than happy to work to a fixed budget but I will need to know what this is before we get into the project. So budget is also a vital bit of info I'll need from the get go!

What do you love most about your job?

I love the variety - I love the fact that on one day I can we designing a website UX for a multi-national utilities company, or a logo for a £billion transport business and then on the very next day be designing a logo or a website for a start up business. Every customer is important to me, every job brings a unique set of challenges and every time I come across a new business or a new sector, I get learn something I didn't know the day before.

What inspired you to start your own business?

This is a really easy question to answer - My wife! She's a total bedrock of support and encouragement!

Why should our clients choose you?

I have a first class degree in design, I've worked in the creative design industry for over 15 years at every level, including the position of Creative Director at an award winning design and marketing agency. I've worked with global brands and numerous SME’s on a highly diversified array of design projects.

All of this amounts to a high level of experience, industry insight and technical ability, that would be hugely beneficial on any type of design project.

Work history from SQ2 Design

Work History

Junior Designer

The Web Shed

From January 2000 to January 2001.

Senior Designer

Mando Group

From February 2001 to February 2003.

Head of Communications


From February 2003 to March 2005.

Creative Director

SQ2 Design

From April 2005 to present.

Creative Director

Hitch Marketing

From May 2013 to present.



Designed the New Logo, website and promotional Literature for ERDT (Emergency Response Driver Training Ltd) - www.erdt.uk.com


Designed the September / October edition of the Family Go Live Magazine (60 page A4 glossy Mag)


Designed a new Leaflet with Matching envelope for an NHS promotion


Designed the new logo for Northern Rail as CD for Hitch Marketing - www.northernrailway.co.uk


Designed a new logo and website for Chartered Surveyors Morgan Maire - http://www.morganmaire.co.uk

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