Spotlight Digital Agency
Stoke-on-Trent, Staffordshire
Stoke-on-Trent, Staffordshire
We consistently turn advertising into profit by sending high quality traffic to your site. Most agencies focus on clicks and traffic, but you can’t take those to the bank. We are an ROI and performance driven agency that often turn investments into profits.
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What makes a great website?
Great websites aren’t just about technology. Great websites are human. They don’t make your visitors think. Great websites have less instead of more. But most of all: great websites accomplish a goal for you whether it's conversion rate or traffic.
What questions might you ask a client when starting a new project?
Are you a business start up and want to gain visibility online?
Do you want increase your website ranking?
Do you want to reach customers using PPC advertising?
Do you want to use social media marketing to reach millions of customers online ?
What do you love most about your job?
Helping businesses archive their goals makes me love my job.
What inspired you to start your own business?
It was my passion and never quenching thirst for success and the fact that I just hate being average.
Why should our clients choose you?
We help businesses, large and small, to dominate their industries online by implementing “ahead of the curve” online marketing strategies with an aim to double sales.
Social Media Marketing
Facebook Pixel
We can help install the Facebook pixel on your website. It helps you track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to previous visitors. This is a must-have for anyone who is planning on advertising on Facebook.
Custom Audiences
We’ll help build custom audiences that utilise the Facebook pixel to create a pool of users you can target your ads to. This can range from anyone that engages with you via the Facebook platform to users on your own website. This is a necessity for remarketing your ads and can produce the best results compared to cold traffic.
Lookalike Audiences
Using the data collected from your Pixel we can effectively create multiple “Lookalike Audiences” to reach people who are similar to the users who have already been on your site.
Dynamic Ads
If you’re an e-commerce store we can upload your product feed straight to Facebook and showcase your products dynamically to a pre-defined audience. Your audience will see the product most suited to them; increasing the likelihood of a purchase
This includes other social media platforms like Instagram, Twitter, LinkedIn and Snapchat.
Web Design
Your website is an online hub for your business. Websites which bring in masses of traffic and climb to the top of the search rankings rarely just ‘happen’; they have to be positioned there and that's what we do. Web development broadly describes this process of crafting and developing a website to reach its full potential.
Google AdWords PPC
Whether you are looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, we can help you to set up a Google Ads campaign for your business.
Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the service or products that you offer.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Shopping Campaigns
Sell products to the shoppers who matter the most, the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay for ads when they click through to your website or view your local inventory.
Benefits To Your Business
Shopping ads are more than just a text ad, they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Show up across Google.
Shopping ads appear on Google Search, Images, YouTube, and more, when people search for products you sell.
Appear on multiple devices.
Reach your potential customers, whether they’re shopping at home or on the go.
We can set up google ad campaigns, Google Shopping Campaigns and maintain them
SEO
Search Engine Optimisation - SEO
Whether you’re a multi-national giant or a small independent business, your success online depends largely on one thing – Search Engine Optimisation (SEO). Without effective SEO that actively propels your website up the search engine rankings, any other money and effort you spend on your site is as good as wasted. To get to the very top you need professional SEO services of the highest calibre, and that’s where we come in.
