Southern Growth Studio
Memphis, Tennessee, Shelby
(4)
Memphis, Tennessee, Shelby
(4)
Insight Innovation Strategy
Southern Growth Studio puts its multidisciplinary team at your service with a proven methodology to generate valuable consumer insights, product & service innovations, and brand strategies.
We develop innovative solutions for either specific problems or your overall business.
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4 customer reviews
Jack Tar
Seem to have their ducks in a row.,
Reviewed on Facebook
Stephanie Grey
It would be great if all Churches had a Clinic , we would have less illnesses.
Reviewed on Facebook
Michael Graber
Southern Growth Studio is a leading Growth Strategy firm in North America. Though based in Memphis, their clients are global. The Studio's unique methods and processes uncover, validate, and inspire top- and bottom-line growth for companies and organizations. More...
Reviewed on Facebook
Darah Patterson
The staff is amazing and truly committed to their mission of empowering communities and corporations with their own innovative ideas, wants, and needs.
Reviewed on Google Maps
What do you love most about your job?
Leading innovation and strategy endeavors is the way I help make the world better. I like to lead from the front by planning, managing projects and people, developing creative solutions to complex problems, and getting elbow-deep in the qualitative and quantitative data that informs good decisions.
Combining expertise in Design Thinking with a background in marketing and advertising, I’ve helped clients create deeper, more meaningful connections with their customers by delivering more useful, effective, and desirable products and services. Together, we’ve extended product lines, entered new markets, and created strategies to grow beyond what we once expected of an organization.
What inspired you to start your own business?
Freedom and agility to pursue projects I'm passionate about.
Why should our clients choose you?
I'll let past clients talk about that:
“Here at Merck we work with a lot of partners in gaining insights, synthesizing the data into productive opportunities and then forming programs to deliver products and services. One of our favorites is Southern Growth Studio. We love them because they are in the boutique range but still full service even for some of our major global programs. We consider them to be more of an extension of our Merck team rather than a 3rd party.”
- Jay Morgan, Vice President Innovation, Merck Consumer Care
"As you can imagine, Jack Nicklaus has some remarkably high standards – of himself, of his company and even guys like me. So, understandably, meeting expectations is no easy task. Exceeding them is a rare feat. Y’all just accomplished the latter.
…
Looks like my frequent flyer account will take a hit for the next few years as I won’t be headed to New York, London or Tokyo again to get a job done that can performed better out of Memphis."
- Andy O’Brien, Senior Vice President, The Nicklaus Companies
Insights
Consumer Insights
Nothing sparks new growth like fresh perspectives. Our research and ethnography teams will talk to your customers, competitors, and employees to find the deep, ground-level insights that act as the foundation for your next steps.
Sprout
Occasionally our clients need a quick burst of thinking, an outside perspective that can challenge conventional thinking and dislodge inspiration. Sprout takes the Studio’s best practices and distills them into a deliverable that takes one week to create.
If you need a better name for a new product that’s about to launch, an unconventional way to market an underperforming service, or some fresh thinking on a key strategy, Sprout is the service for you. It’s quick, quality work that capitalizes on the vast experience and institutional knowledge of Southern Growth Studio to give you a fast answer to a tough question.
- Primary qualitative research
- Moderation and facilitation of focus groups
- CoCreation session facilitation
- Segment-specific interview guide creation
Innovation
Innovation
At Southern Growth Studio, we solve problems. Our team uses innovation and Design Thinking methods to understand — and create — solutions in radical new ways.
Whether it’s a short-term product development project or an ongoing engagement that produces lasting results, we can help.
Embedding innovation
Innovation works best when everyone buys in. We’re excited to offer workshops and training to help your company realize the value of innovation and let a culture of creative problem solving take root.
Our Embedding Innovation projects focus on both training innovation leaders within your company and handing you the tools to consistently overcome your business challenges.
Strategy
Every business is unique, and every growth plan should be, too. Southern Growth Studio takes a multi-disciplinary approach to understanding and overcoming strategic growth challenges.
Beginning with a human-centered inquiry process to understand your audience, we’ll find the “golden thread” of your business: the fundamental messages and strategies that will resonate best. Next, we apply a variety of quantitative analytical research methods to understand today’s challenges and tomorrow’s trends, and ultimately deliver practical recommendations for disruptive growth.
- Industry and competitive analysis
- Market sizing and validation
- Brand strategy and marketing positioning
- Sales and channel strategy
- Growth opportunity prioritization
- Go to market strategy
- Change management
- Execution of strategic recommendations
- Content development and deployment
- Product development
- Process development and optimization
- Branding and rebranding
- Subcontractor management
- Training
We fully believe in the insights we give our clients, but we also know that implementing a radical new strategy can be daunting. To ease the transition, we’re proud to offer our services as outsourced executives for organizations seeking to kick-start their new growth.
