Soho Pixels
Soho, Greater London, Greater London
(1)
Soho, Greater London, Greater London
(1)
Soho Pixels is an independent Creative Agency that was birthed in Soho, Central London in late 2015. We are governed and work to the one ethos, which is, ‘always consider new and creative ways of approaching both new and old problems.’ Our primary discipline is providing creative content for multi screen integrated advertising campaigns, with a solid reliance on a confluence of creativity and culture.
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1 customer review
Anna Diaz
Another Five stars for Soho Pixels! I’ll tell you what else is 5 stars, the comedy ‘Not Just Rob Gotobed But Also Tony Knight’ at The Leicester Square Theatre, London on May 23rd 2015 - it’s a GREAT Comedy and a great way to unwind!
Even Prince William & Kate are fans!
“From the moment you enter the theatre you are taken on a comedic journey of absurdity. So sit back, relax and I will guarantee that not only will you laugh out loud, you will fall off your chair laughing out loud … Yes, the humor of classic British Monty Python Comedy is alive and well in the form of Rob Gotobed & Tony Knight” F. Kathleen Foley, The Los Angeles Times.
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Describe your creative process.
In the preparation stage, it’s kind of like a “brainstorming” exercise. This means looking at the brand objectives/requirements and trying to decide where to go from there. In “preparation,” this might feel like research, but we’re actually just trying to see what we can come up with. People usually have to do this anyway or else nothing gets done – the brainstorming might be slight, but it is preparation for the next stage, which is incubation.
The incubation stage focuses on the necessary connections made in order to “lay” the idea – like when an egg is getting “incubated” and getting the heat it needs to turn into a full-blown chick. In this stage, we have the idea, but we’re just giving it some steam and energy in order for it to fully materialise.
Stage 3 is illumination, which is in short, the “lightbulb” moment. This is the time when the puzzle of an idea has come together and there’s no stopping its influence from coming out in creativity. Illumination means seeing the light and the creative juice is flowing its best when this “eureka!” happens.
The last stage of the creative process is implementation, which means that the idea has gone down on paper – in short, this is the “final product” stage of the creativity process. This is where we analyse the idea and story and actually decide if it’s worth following through with.
It takes a lot of work to get to the “implementation” stage because the pieces have to fall together. We “prepare” by researching and thinking, which leads to “incubating” on one subject and eventually to an “illumination” and “implementation” of that idea into an entry for pre-production. By thinking of the creative process in chunks, it’s easy to distinguish between what stage we’re on and how to “create” ideas. We harness creativity and focus on an idea which will come to fruition and we use the creative processes to fuel new ideas as it is more of a calculated way of thinking, whether conscious or not.
What information do you need from a client before you can start work?
Information about the client and their business
A short and general description about the project
A detailed description about what the objectives are
Estimated times
Budget
Who is their target audience ?
Who are we looking to attract?
Geographic, demographic and socioeconomic details.
How would they like to talk to them?
What are their expectations?
What are their difficulties?
How can this video best serve them?
What do you love most about your job?
"Great people attract great people," the quality of our team plays a big role in our happiness. Also freedom, autonomy and flexibility are other key components, we crave having the freedom to create, improvise and be part of a creative outlet that views problems as an opportunity to get creative.
I was once told that culture is king and creating a desirable work environment is one of the most important factors to growing a business.
We rate culture highly, the work environment is also an important factor for loving our job. We love the camaraderie that is formed with co-workers. We love being a part of something larger that makes a difference. We love that everyone cares and that you have flexibility when needed.
What inspired you to start your own business?
We launched because of our desire and passion to make a creative difference. We wanted to work in creative content advertising to help move clients forward in profound ways with their brands/companies. We knew that we could offer the creative, perspective, structure, support, guidance and honesty clients needed to make big transitions with their brands. This drive to make a difference launched "Soho Pixels", an agency that brought our strengths, experience and skills together to help others navigate through clear spaces, systems, and the modern media landscape.
Why should our clients choose you?
We are a fresh young agency, with equally youthful energy to match, who understand the cultural shifts and language of the new and connected generation.
Not only that, we understand the required communication methods when influencing behaviour of the more niche audiences, so much so that our hard work ethic and meticulous attention to detail has afforded us the trust and confidence of some of the biggest brands in the world. You must be known for something. We are known for our CREATIVE. We focus on client satisfaction, we confirm what our clients value most and we have learnt how to make our clients stand out in a crowded marketplace.
CREATIVE
At Soho Pixels we create content for advertising. We create exciting, bold content, carried out across a variety of disciplines, whether it be photography, branding or design, we ensure it speaks fluently to the needs of various advertising mediums. Whilst our work has been nominated for awards, we’re excited about breaking new ideas and raising the boundaries on creativity so please take a look in to the specific services we offer and get in touch; let’s see if we can help you create a memorable and successful campaign.
We are a new age ad agency providing specific services across OOH and social activation. Though these areas are our specialisms, we are not restricted to them. Whatever you need we’re sure we can facilitate it, if not us directly, we know who can within our collaborative partners.
VIDEOGRAPHY
OVER THE LAST DECADE, SOCIETY HAS EVOLVED SO MUCH SO THAT THE DEMAND FOR VIDEO HAS REACHED FEVER PITCH, BE IT FOR SOCIAL CONSUMPTION OR COMMUNICATION, YOU SIMPLY CANNOT AVOID VIDEO. WITH THE MULTITUDE OF PLATFORMS CATERING SPECIFICALLY FOR DIVERSE AUDIENCES WITH MULTIPLE LIFESTYLES, THE WIDE SCALE AVAILABILITY OF VIDEO CERTAINLY MATCHES THE DEMAND. BRANDS ARE FAST REALIZING THE EFFECTIVENESS OF THE RIGHT VIDEO CONTENT AND THE BENEFITS OF HAVING A VIDEO COMMUNICATE THEIR PERSONALITY, BE IT B2C OR B2B.
OUR USE OF VIDEO IS A SIMPLE AND EFFECTIVE PROCESS. WE RESEARCH AND IDENTIFY ‘THE NEEDS’ AND ‘YOUR WANTS.’ WE SIT DOWN WITH OUR CREATIVE TEAM TO ESTABLISH A CLEAR AND CONCISE MESSAGE (IF THERE ISN’T ALREADY ONE IN PLACE). WE CONCEPTUALIZE A CREATIVE NARRATIVE TO COMMUNICATE ‘THE MESSAGE’ AND GO IN TO THE PRE-PRODUCTION TO STRATEGIZE ON HOW BEST WE CAN EXECUTE YOUR ‘WANT’ WITHIN THE DESIRED BUDGET. DEPENDING ON THE BUDGET AND SCALE, WE MAY LOOK TO COLLABORATE WITH TALENT IN THE SHAPE OF SOCIAL INFLUENCERS OR CELEBRITIES AND PUBLIC PERSONALITIES TO HELP COMMUNICATE THE BRAND MESSAGE FURTHER. WE THEN GO INTO THE CREATIVE PRODUCTION PROCESS WITH EXTRA ATTENTION TO DETAIL, SO THAT THE CONTENT COMMUNICATES CLEARLY TO YOUR DESIRED AUDIENCE AND THE BRAND MESSAGE IS PERFECTLY EXECUTED.
WE RELY ON HIGH-END VFX AND BEAUTIFUL CINEMATOGRAPHY AND ANIMATION WHERE NECESSARY TO ENSURE THE FINISHED VIDEO ASSET IS TO THE HIGHEST POSSIBLE STANDARD. SUBJECT TO THE MEDIA PLAN, ALL VIDEO ASSETS WILL ALSO BE COMPLETED TO THE NECESSARY SPECS TO ACCOMMODATE ALL SCREENS, BE IT TV, OOH OR SOCIAL/DIGITAL ACTIVATION.
PHOTOGRAPHY
AT THE CENTRE OF ANY OOH OR PRINT AD CAMPAIGN IS BEAUTIFUL PHOTOGRAPHY, OFTEN AMALGAMATED WITH DESIGN. AT SOHO PIXELS ANY PHOTOGRAPHY JOB UNDERTAKEN IS ALWAYS TO THE HIGHEST STANDARD WITH A WEALTHY CULTURAL UNDERSTANDING. OUR SPECIALISMS INCLUDE VFX PHOTOGRAPHY FOR COMPOSITING AND FASHION AND EDITORIAL SHOOTS.
ONCE THE PHOTOGRAPHY IS COMPLETED, IMAGES ARE SUBJECT TO HIGH QUALITY RETOUCHING. OUR PHOTOGRAPHER HAS MANY YEARS OF EXPERIENCE AND HAS WORKED ON SOME HUGE CAMPAIGNS, SO WHATEVER YOUR REQUIREMENTS, BIG OR SMALL, WE WILL BE HAPPY TO TAKE A LOOK AT IT AND DELIVER A TAILOR MADE SHOOT.
WE DO NOT ONLY ASSIST WITH CREATIVE DIRECTION WE ALSO PROVIDE COMPLETE PRODUCTION FROM MAKEUP TO STUDIO HIRE.
