London, United Kingdom
SoftwareCy is a registered company based in Cyprus and the United Kingdom.
The company was founded in 2014 by Sergios & Xenios Charalambous who between them, have more than 10 years of experience in the field of Web Design, Search Engine Optimization and Social Media.
The founder's goal is to provide cutting-edge software services globally, enabling its Clients to obtain a strong online presence to help their business grow and thrive!
The company is committed to using proven measures to help customers reach their desired objectives.
Please contact us to find out more about what we do and how we can help your business grow!
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Kensington High St, Flat 16 Leonard Court, Kensington, London W8 6NL, UK
What makes a great website?
Websites are one of the most valuable assets of business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?
A good website grabs your attention, wakes up your emotions, and gives you quickly what you need. Here are some imperative things you should consider when building a website for your business:
1. ORGANIZATION AND STRUCTURE:
Good websites are well organised and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.
2. SIMPLE NAVIGATION:
Successful websites offer simple and user-friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the site trying to find what they need, they will get frustrated and leave.
3. ORIGINAL CONTENT:
High-quality websites focus on their audience’s needs, not on what they’re selling. Good and fresh content builds the visitor’s interest and invites them to get involved, invite their friends and come back for more.
4. OUTSTANDING DESIGN:
The Beautiful & contemporary design makes a site memorable. A good website is built around a theme that matches its market and personality.
Optimised graphics, video and audio give a website the necessary speed it needs to load fast. Users don’t want to wait for slow content to download; they need their information quickly and without delay.
6. CLEAN AND VALIDATED CODE:
A messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. It can also generate browser rendering issues that will slow down your website. A validated code will help for browser compatibly; following the standards is a way to ensure that the site will have a higher chance to be correctly displayed in different browsers.
7. EASY TO READ:
Most people don’t read websites; they scan them. Contrast and hierarchy help the site’s readability by making the content easy on the visitor’s eyes.
A contrast between the text colour and the website background is crucial. Good websites will never use a black background color and dark blue text or white background color and yellow text.
Hierarchy helps people identify relevant sections on the website. High-quality websites use headings to break up the content in sections and provide small blocks of text to help their visitors read their content better.
8. SEARCH ENGINE OPTIMIZATION:
A great website with no visitors is an invisible website. SEO or search engine optimisation will help bring an audience to the site. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just about establishing a generic audience, it is about bringing potential customers that will appreciate and pay for your services.
Metrics & site analysis give insights of what’s going on in a website. Good sites measure their traffic and marketing efficacy. Tracking also helps to target better a site’s customers, generate relevant ads, and create a higher converting website.
10. LINK BUILDING
Links are an important factor in determining where a website will appear in search engine results. Good websites promote themselves in other high-quality websites like Google Local, Yahoo! Local, Yellow Pages, LinkedIn and more. Another way to promote and improve link building is to submit articles to websites related to your industry. Most online magazines or blogs allow a link back to your website from your article.
What questions might you ask a client when starting a new project?
1. What does your business actually do?
2. What do you want your site to accomplish?
3. Do you have a website already?
4. What makes your company remarkable?
5. Who are your competitors?
6. What websites do you like and why?
7. Who exactly are your customers and what are their pains?
8. What features do you want your website to have?
9. How will you record your results?
10. Do you have a style guide or any existing collateral?
Why should our clients choose you?
We always listen to the client! We can only deliver results if we know what success looks like. We listen to you, find out what you want to achieve and plan how to get you there.
We love design! We believe "Design is not just what it looks like and feels like. Design is how it works." We design bespoke websites that are right for you and your audience and that convert traffic into business.
We have excellent communication! We're a small team, so you'll soon get to know everyone working on your project. We're happy to chat, we'll keep you updated with the progress of the site, we'll earn your trust and make the process stress-free.
We make everything nice and simple! We enjoy complex web development projects and tricky third party software integrations but we're easy to get on with. You'll find us honest, reliable and a safe pair of hands.
We can design and build your website to suit your business needs. All our websites are custom made templates and work on any device (Responsive design).
Search Engine Optimization
We can optimize your site so that it is located on the highest possible position in Google or any other search engine. We help hundreds of businesses in Cyprus and the United Kingdom with their google rankings.
We can host your website on our powerful servers. We provide 99.99% uptime and daily backups in Ireland. Our servers are located in Cyprus, France and the USA.
Mobile Application Development
We offer mobile application design and development for iOS, Android, and Windows phones. Additionally, we can also submit your app to the relevant application store (Apple Store, Google Play).
Online Marketing and Social Media Management
Let us handle your online marketing for optimized results. We are certified Google Partners and we specialize in Google Adwords, Facebook Ads, Instagram Ads, and Video Marketing. We have a team of experts who use their knowledge and experience to carry out the most effective social media campaigns.
Website design for buycyprusproperty.com
New website launched for buycyprusproperty.com who specialise in Real Estate. We created a clean and corporate looking website, with a touch of customised features. We approached this project from a totally different perspective to the standards of real estate websites, giving it that extra edge.
Website design for pantzi.com
New website launch for pantzi.com who provides high-quality, full-service distribution of coffee products to coffee shops, restaurants, hotels and retail houses throughout the Cyprus market. We designed an elegant and responsive website that showcases their brand and products.
Website design for moresake.co.uk
New website launched for moresake.co.uk who is the leading importer of premium quality Japanese sake to the United Kingdom. We designed a clean and mobile friendly minimalistic website, meaning it takes the shape on any tablet or mobile device!
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