Brea, California, Orange County
Smile Design, Inc. is an Orange County, California based agency. We work closely with clients and marketing agencies both locally and nationally by providing dynamic and effective brand solutions. We specialize in designing brand, packaging, and integrated communication programs for brands and businesses.
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What makes a great website?
A website is a great tool to promote and express the brand of your company. Whether it is solely informational or an e-commerce site, the site has to reflect the company's brand. Currently sites need to be responsive due to the rising use of mobile devices. Functionality, speed and SEO of your site is also important.
What questions might you ask a client when starting a new project?
Some questions I love to find out are the goals of the client for their new business venture. Questions like how did you get into this? What is your goal? What is you budget for the initial round of marketing?
What information do you need from a client before you start work?
What I need are background information from the client. Usually I provide a questionnaire that allows me to find out details about their target market, brand details of their company, if any, characteristics or tone they want to express with their brand. Budget and timing also play a big role in the project.
What sorts of printing projects do you usually cater for?
I have had the pleasure in working with various printing project, including but not limited to annual reports, brochures, catalog, marketing sheets, stationery and trade show graphics/banners and materials.
What do you love most about your job?
The variety of unique projects and meeting new business people. Some clients inspire me to push myself even further with my business.
What inspired you to start your own business?
My mom was always an entrepreneur in heart, so I believe she rubbed off on me. After working for a big design company, I really wanted to venture off to explore going into business myself. I figured I should go for it while I could and I did. I don't regret jumping at the opportunity!
Why should our clients choose you?
Clients should choose me if they want someone 'easy' to work with. I really try to understand the goals of my clients and help them attain their goals with my talents. I hope they find the value of my service. I know not every project is going to be a good fit, but for the most part, a good portion of projects have great people behind them and I hope that I can help them.
Design
BRANDING
Specializing in brand strategy & development – including corporate identity, logo design, brand standards and usage guidelines.
COLLATERAL
Annual reports, brochures, catalogs, direct mail menus, hotel in-room books, newsletters and posters.
WEB SITE & MOBILE
Web Site Design, custom web CMS applications or standard word press applications, online advertising, email newsletter & e-blast, and social media home page custom designs.
PACKAGING
Package design for food, beverage, wine and spirits, retail, corporate, mass market, and boutique .
EVENT PROMOTION
Comprehensive design strategies for events, point-of-sale, signage, trade shows, environmental graphics, vehicle graphics, and branded apparels.