Smallnormous LLC

Smallnormous LLC

Smallnormous LLC is a verified pro service provider Certificate of Excellence 2019

Smallnormous LLC locationSanta Rosa, CA, United States

(8 Reviews)

Smallnormous is new kind of partner, a trusted advisor, bringing big-brand expertise and Fortune-100 experience to local small businesses to help them tell their stories, get noticed, and grow. Our mission is to help small companies strengthen their brands in ways that make good financial sense for them. We get to know each business and then provide world-class strategy, design, and messaging to help them reach their goals. We deliver innovative solutions in an efficient, two-person ecosystem that gives small businesses the advantages that might not have otherwise been within reach of their budgets.

We provide award winning advertising and marketing services in the following areas: logo design, branding, design, copywriting, web design, social media marketing, strategy consulting, messaging strategy and development.

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Smallnormous LLC Reviews

Smallnormous LLC Reviews


Review of Smallnormous LLC by Paul Osincup
5 20/11/2018 Paul Osincup

As a soloprenuer, creative, and control freak I was extremely hesitant about hiring someone to design my website. I had a hard time articulating exactly what I wanted my site to be like, as it was all in my head. Jennifer did an amazing job helping me organize & edit the written copy for my site so it was descriptive, concise, yet still in my voice. Eric designed the layout of the site itself and together they were able to create my website to tell more of a story of who I am & what I provide. I was also very thankful that they were able to work with me to create a site that fit within my financial budget. Having just met them at a corporate event, the best part about working with them was the level of trust I felt. They listened to me even when I couldn't articulate exactly what I needed and they were extremely flexible as I changed my mind or had small adjustments I wanted to make. Not only do I recommend them with the highest level of confidence possible, I plan to hire them again for more work in the future. Also, they're funny people which is non-negotiable for me.

Review of Smallnormous LLC by Vanessa Payne
5 06/11/2018 Vanessa Payne

smallnormous delivered ENORMOUS work for us! We're a non-profit that fundraises for pediatric cancer, and we needed to re-brand our outdated logo that was creating confusion about what we focus on. We wanted a logo that was timeless and clean, but represented what we do without being as explicit as a cancer ribbon. Eric and Jennifer were a dream team to work with. They listened carefully to our likes and dislikes, did their own research to better understand the industry and see how similar causes represented their purpose, and came up with a variety of ideas for us to choose from that represented our organization. We finally narrowed it down to our favorite, and they worked with us to fine-tune it until it was perfect! We are so so happy with our new logo, and I would HIGHLY recommend smallnormous for your branding needs. They do it all – branding, marketing, design, websites, social, etc. HUGE thank you to Eric and Jennifer at smallnormous!

Review of Smallnormous LLC by Lucia Hicks Williams
5 13/07/2018 Lucia Hicks Williams

smallnormous is an enormous partner in the gamut of marketing communications. Recently, Jennifer and Eric worked with me and my firm to overhaul our branding and website. Their design thinking is incomparable on both the creative and copy side. I would have been thrilled just by this, but their expertise extends far beyond this. They were each prepared to challenge my thinking in a very good way. The result was far better than I could have expected. Moreover they were an absolute joy to work with: reliable, timely, comprehensive and efficient with my time. I highly recommend smallnormous!

Review of Smallnormous LLC by JEFFREY BUONACCORSI
5 04/07/2018 JEFFREY BUONACCORSI

Smallnormous is huge in what they offered our small business. Eric and Jennifer where absolutely wonderful to work with, and made great effort to understand our near by competitors and what they offered when we sat down together for the first time. Their knowledge went so much deeper than creating a website for us. They genuinely got to know us our business and what vision we could share with them on our journey to create a website. The questions they posed and examples they had us look at, helped us grow in understanding what and who we are as a business as well. Eric and Jennifer go far beyond the specifics of what you might be paying them for. I know it did for us. We couldn't have dreamed of a better website for our business than smallnormous produced for us, along with social media integration and great photography. Eric and Jennifer made something that I don't enjoy or understand an exciting journey. Bottom line here is they knew better what we needed in a website, social media campaign, and how to present our brand than we could have ever come up with. If you have a business and want it to take it to another level or bring what you have to the forefront of peoples minds, call smallnormous. In the short time our website has gone live and social media been integrated our business has increased by 5% with new clients and sales. Estela salon of Sonoma absolutely recommends and will use no other than smallnormous for our business needs. You will not be disappointed.

Review of Smallnormous LLC by JEFFREY BUONACCORSI
5 03/07/2018 JEFFREY BUONACCORSI

Smallnormous is huge in what they offered our small business. Eric and Jennifer where absolutely wonderful to work with, and made great effort to understand our near by competitors and what they offered when we sat down together for the first time. Their knowledge went so much deeper than creating a website for us. They genuinely got to know us our business and what vision we could share with them on our journey to create a website. The questions they posed and examples they had us look at, helped us grow in understanding what and who we are as a business as well. Eric and Jennifer go far beyond the specifics of what you might be paying them for. I know it did for us. We couldn't have dreamed of a better website for our business than smallnormous produced for us, along with social media integration and great photography. Eric and Jennifer made something that I don't enjoy or understand an exciting journey. Bottom line here is they knew better what we needed in a website, social media campaign, and how to present our brand than we could have ever come up with. If you have a business and want it to take it to another level or bring what you have to the forefront of peoples minds, call smallnormous. In the short time our website has gone live and social media been integrated our business has increased by 5% with new clients and sales. Estela salon of Sonoma absolutely recommends and will use no other than smallnormous for our business needs. You will not be disappointed.

Review of Smallnormous LLC by Mack Horton
5 04/06/2018 Mack Horton

I've been extraordinarily impressed by my experience with Eric von Pingle and smallnormous. I've worked with a number of web designers, and he is of a different order of magnitude. Great design sense, imagination, and technological sophistication. And just as important, he responds quickly, is unfailingly pleasant, and in every respect is a joy to work with. I can't recommend him highly enough.

H. Mack Horton
UC Berkeley

Review of Smallnormous LLC by Raymond Rolander
5 17/04/2018 Raymond Rolander

Jennifer and Eric at smallnormous are a dynamic team and a one stop shop!! They really took the time to understand what I wanted to convey to my guests and created a website within my current web-host platform to help save some cost and time. They work over time on your project and are truly dedicated to making sure that every detail is covered.
Their combined experience in the Ad world is a phenomenal benefit for a small company owner like myself. I have only scratched the surface in their services and I look forward to working with them to take my company to the next level. If you have a larger business, they came from that world, so they have got you covered on all sides.
Just Google Wine Cube Tours and check out the site!
Thank you smallnormous!!!

Review of Smallnormous LLC by Jennifer Rolander
5 16/04/2018 Jennifer Rolander

Jennifer and Eric (the brains behind Smallnormous) were incredibly thorough. They took the time to listen to what our company was about, what we were looking for and what message we wanted to convey. Not only that, but they turned our project around in record time. The creativity, professionalism and overall attention to detail was outstanding and we will be using their services again!

Smallnormous LLC


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Smallnormous LLC Location

1874 Waltzer Rd, Santa Rosa, CA 95403, USA

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Smallnormous LLC Q&A

Smallnormous LLC Q&A

What makes a great website?

Clean, visually appealing design. Clear, jargon-free copy. Intuitive navigation that makes information easy to find. And of course, it goes without saying that every website must be mobile friendly (must work across all devices—mobile and desktop)! A website should walk potential customers through what you have to offer and why they should choose your business, quickly and easily. A great website loads fast and is search-engine friendly to help maximize your online presence and visibility.

Your website is your most important marketing tool. In today’s digital-first world, where 89% of adults are online in the US, it’s absolutely critical for a business to have a solid website. Your website is now your storefront, and your potential customers are knocking at your door. If you don’t have a website—or have one that’s outdated and confusing—you’re automatically losing a large share of interested customers.
But just having a website isn’t enough. When 75% of consumers judge a business’s credibility from their website design, how your site looks and feels is critical for owning your brand and growing your customer base.
Here at Smallnormous, we can help. Founded by two advertising agency veterans, we’re a small marketing consultancy focused on helping small businesses and start-ups get up and running with website and marketing solutions they can afford.

What questions might you ask a client when starting a new project?

We listen first, taking a personal approach to learning your business. Here are some typical questions we ask our clients at the start of any project:

• Do you have a 30-second elevator pitch? Please describe your business, as well as the products and services you offer.
• Do you currently have a marketing plan in place?
• Who are your competitors?
• Please describe the relative cost of your services (low cost vs. premium)?
• To whom are you selling your product or service (who’s your ideal customer)?
• Which of the following do you currently have in place? (logo, business collateral, direct marketing, website, social media presence, brand campaign, or nothing so far)
• What kind of budget do you have for your project?
• What is the desired timing for the start and completion of your project?

Describe your creative process.

We believe that the best partnerships are authentic and uncomplicated. That’s why our process is simple, efficient, and effective:

1. We’ll meet with you to learn where your business is right now, as well as what has—and hasn’t—worked for you so far.
2. We’ll work with you to determine what you need, whether it’s simply a new logo or an entire marketing plan.
3. We’ll spring into action to deliver the tactics and tools to make great things happen for your business.
Throughout the creative process, we’ll meet with you to share our progress, gather your feedback, and fine-tune your final deliverable, so you’re happy and confident in using your new marketing materials.

What information do you need from a client before you can start work?

To get started, we’ll need to find out:
• Your budget
• Your timing for the project
• Anything that’s a must-have
• Anything you want us to avoid
• Access/log-in credentials for your platform (for digital or social projects)
• Any image or content assets you would like us to use

What do you love most about your job?

Our heart lies with small businesses. Why? Because we know that we can make a real difference for them. We love learning their business, transforming their brand, and helping them tell your story and grow. This is why we’ve structured our company of two the way we have. It’s a win-win: we get to work with passionate owners who put their heart into their businesses and provide them with the personalized, expert ideas that might otherwise be out of reach of their budgets.

What inspired you to start your own business?

We created Smallnormous to help smaller clients grow and thrive. We infuse all we do with passion and a commitment to delivering fresh, high-quality work.

Many small business owners don’t quite know where to begin when it comes to developing their brand, creating an online presence, or getting the word out to the right audiences. Or maybe they simply need professional support for their ideas, but don’t have the budget to hire a traditional agency.

We can help. We’ll meet with you to discover where you are right now and then partner with you to reach your next goal.

Why should our clients choose you?

We believe in you. The little guy. The small business owner. The maker. The doer. The one who gets up and gets after it each day, fueled by passion and the steadfast conviction that you have something great to offer the world. The one who believes that, with a lot of hard work and a little luck, your vision can come to life.

That’s where we can help.

Our mission is to help small companies tell their stories and strengthen their brands in ways that make good financial sense.

We get to know your business and then provide world-class strategy, design, and messaging to help you reach your goals. You’ll get innovative solutions in an efficient, two-person ecosystem that gives you the biggest bang for your buck—whether you’re opening a pop-up in San Francisco or a boutique winery in Sonoma County.

Introducing Smallnormous: a new kind of partner. A trusted advisor, bringing our big-brand expertise and our Fortune-100 experience to local small businesses like yours. To help you tell your story, get noticed, and grow your business.

We believe that small > BIG.

And we’ve got the bold heart, the nimble hands, and the creative thinking to boost your business to the next level. That’s our passion. Because at the end of the day, there’s nothing better than knowing we’ve made a real difference.

A smallnormous difference.

Services provided by Smallnormous LLC

Smallnormous LLC Services

Branding

Need to brand your offering, or just ready for a fresh new look and feel? This is the package for you. We’ll get to know your business and target audience, review your existing assets, research your competitors, and then develop three unique explorations of your brand (brand look, feel, and messaging) for you to choose from. To help you envision how your new brand will live in the real world, we’ll create a sample social post, a print ad, and a website homepage, all showcasing your new brand look and messaging.

Start-up/New Business

These services are designed for businesses that need the basics: a logo, a basic single-page website, business cards, and letterhead.

Digital Media

Online is (almost) everything! These services will get you up and running with a website, banner ads, email templates, or your basic social media accounts.

Social Media Strategy and Services

Ready to get social with your customers? We’ll audit your current social properties, customize your social pages, develop messaging and a posting strategy for each platform, and provide you with the guidelines you need to post on your own.

Marketing Strategy

We’ll conduct an audit of your existing assets, deliver recommendations, and educate you about your targets and how to best reach and engage them.

Custom Website Development

Any number of pages, crafted with custom design & copy to elevate the story of your brand, drive conversion of your target customers, and make sales.

Rapid Website Launch

Let’s Get Launched. Whether you want a modern, one-page site or need a robust, multi-page site, we’ll get you launched and ready for business quickly. Single-Page Website Set-Up Your content, your images, and your copy—optimized for tablets & smartphones and quickly applied to the template of your choice. Multi-Page Website Set-Up Up to 5 pages filled with your content, your images, and your copy—mobile optimized and speedily implemented on a template you select. How the Process Works* 1. We’ll meet to discuss the goals and functionality of your new site. 2. You’ll hand over your own image assets and desired copy. 3. We’ll build, tweak, and optimize your site, so it works perfectly. 4. We throw the switch and launch your brand-new website. *This process applies for single- and multi-page (non-custom sites). Custom development will follow a similar process, but will entail a few additional steps.

Work history from Smallnormous LLC

Work History

Senior Creative Diretor

Hodes part of SYMPHONY TALENT LLC

From May 2014 to November 2017.

Digital marketing and advertising agency focused on corporate communications & advertising, employer brand development, programmatic media, social media, and responsive web design. Clients included Allstate, Blue Diamond Growers, Foster Farms, HP Enterprises, Petco, PG&E, Pharmacyclics, Rockwell Collins, and UCLA Health. • Increased agency success in creative pitches, with more than 10+ new business wins over 2 years • Grew project-based client relationship from $50k to $500k in Year 1 to $1.4M in Year 2, with more growth anticipated • Slashed agency creative costs through efficient resource management and talent development

Creative Director

Kane & Finkel

From May 2013 to January 2014.

Healthcare and Pharmaceutical marketing, strategy, and digital media asset development. Clients included Bayer Health, Merck, Onyx Pharmaceuticals, and Pharmacyclics. • Created a strong interactive design and digital development process that enabled agency to win and execute RWD projects • Led creative efforts to land multiple new launch projects for advanced pharmaceutical brands

Regional Creative Director

TMP Worldwide

From March 2007 to January 2013.

Digital agency ranked #33 in the US by AdAge (2012), focused on corporate communications and advertising, employer brand development, programmatic media, social, and responsive web design. Global creative lead for Dell and Bank of America. Other key accounts included ARAMARK, Experian, Microsoft, Motorola Mobility, Northrop Grumman, Singapore Ministry of Education, T-Mobile, and Visa. • Instrumental in enabling agency to win and grow multimillion-dollar global accounts (Dell, Bank of America/Merrill Lynch) • Won global agency Creative of the Year Award 3 times in 6 years • Elevated agency’s technology capabilities, including being first to develop for Facebook, as well as launch responsive websites for global clients

Creative Director

ARC Worldwide

From March 2003 to November 2005.

Top-15 branding and promotional marketing agency. Clients included Clorox, Disney, Dreyer’s/Edy’s, Intuit, and Visa. Pitched and won the global Sprint/NexTel merger account as part of Publicis network team. • Grew Visa AOR relationship for consumer promotions into perennial #1 or #2 largest account in ARC/Frankel Global Network • Dramatically reduced agency costs on multiple client accounts while increasing client budgets year-on-year for 3 years • Innovated consumer promotions in Visa Disney live-action movie tie-in (per AdAge, 2004)

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