Smallnormous LLCCertificate of Excellence 2019
Santa Rosa, CA, United States(8 Reviews)
Smallnormous is new kind of partner, a trusted advisor, bringing big-brand expertise and Fortune-100 experience to local small businesses to help them tell their stories, get noticed, and grow. Our mission is to help small companies strengthen their brands in ways that make good financial sense for them. We get to know each business and then provide world-class strategy, design, and messaging to help them reach their goals. We deliver innovative solutions in an efficient, two-person ecosystem that gives small businesses the advantages that might not have otherwise been within reach of their budgets.
We provide award winning advertising and marketing services in the following areas: logo design, branding, design, copywriting, web design, social media marketing, strategy consulting, messaging strategy and development.
Smallnormous LLC Reviews
Smallnormous LLC Location
1874 Waltzer Rd, Santa Rosa, CA 95403, USA
Smallnormous LLC Q&A
What makes a great website?
Clean, visually appealing design. Clear, jargon-free copy. Intuitive navigation that makes information easy to find. And of course, it goes without saying that every website must be mobile friendly (must work across all devices—mobile and desktop)! A website should walk potential customers through what you have to offer and why they should choose your business, quickly and easily. A great website loads fast and is search-engine friendly to help maximize your online presence and visibility.
Your website is your most important marketing tool. In today’s digital-first world, where 89% of adults are online in the US, it’s absolutely critical for a business to have a solid website. Your website is now your storefront, and your potential customers are knocking at your door. If you don’t have a website—or have one that’s outdated and confusing—you’re automatically losing a large share of interested customers.
But just having a website isn’t enough. When 75% of consumers judge a business’s credibility from their website design, how your site looks and feels is critical for owning your brand and growing your customer base.
Here at Smallnormous, we can help. Founded by two advertising agency veterans, we’re a small marketing consultancy focused on helping small businesses and start-ups get up and running with website and marketing solutions they can afford.
What questions might you ask a client when starting a new project?
We listen first, taking a personal approach to learning your business. Here are some typical questions we ask our clients at the start of any project:
• Do you have a 30-second elevator pitch? Please describe your business, as well as the products and services you offer.
• Do you currently have a marketing plan in place?
• Who are your competitors?
• Please describe the relative cost of your services (low cost vs. premium)?
• To whom are you selling your product or service (who’s your ideal customer)?
• Which of the following do you currently have in place? (logo, business collateral, direct marketing, website, social media presence, brand campaign, or nothing so far)
• What kind of budget do you have for your project?
• What is the desired timing for the start and completion of your project?
Describe your creative process.
We believe that the best partnerships are authentic and uncomplicated. That’s why our process is simple, efficient, and effective:
1. We’ll meet with you to learn where your business is right now, as well as what has—and hasn’t—worked for you so far.
2. We’ll work with you to determine what you need, whether it’s simply a new logo or an entire marketing plan.
3. We’ll spring into action to deliver the tactics and tools to make great things happen for your business.
Throughout the creative process, we’ll meet with you to share our progress, gather your feedback, and fine-tune your final deliverable, so you’re happy and confident in using your new marketing materials.
What information do you need from a client before you can start work?
To get started, we’ll need to find out:
• Your budget
• Your timing for the project
• Anything that’s a must-have
• Anything you want us to avoid
• Access/log-in credentials for your platform (for digital or social projects)
• Any image or content assets you would like us to use
What do you love most about your job?
Our heart lies with small businesses. Why? Because we know that we can make a real difference for them. We love learning their business, transforming their brand, and helping them tell your story and grow. This is why we’ve structured our company of two the way we have. It’s a win-win: we get to work with passionate owners who put their heart into their businesses and provide them with the personalized, expert ideas that might otherwise be out of reach of their budgets.
What inspired you to start your own business?
We created Smallnormous to help smaller clients grow and thrive. We infuse all we do with passion and a commitment to delivering fresh, high-quality work.
Many small business owners don’t quite know where to begin when it comes to developing their brand, creating an online presence, or getting the word out to the right audiences. Or maybe they simply need professional support for their ideas, but don’t have the budget to hire a traditional agency.
We can help. We’ll meet with you to discover where you are right now and then partner with you to reach your next goal.
Why should our clients choose you?
We believe in you. The little guy. The small business owner. The maker. The doer. The one who gets up and gets after it each day, fueled by passion and the steadfast conviction that you have something great to offer the world. The one who believes that, with a lot of hard work and a little luck, your vision can come to life.
That’s where we can help.
Our mission is to help small companies tell their stories and strengthen their brands in ways that make good financial sense.
We get to know your business and then provide world-class strategy, design, and messaging to help you reach your goals. You’ll get innovative solutions in an efficient, two-person ecosystem that gives you the biggest bang for your buck—whether you’re opening a pop-up in San Francisco or a boutique winery in Sonoma County.
Introducing Smallnormous: a new kind of partner. A trusted advisor, bringing our big-brand expertise and our Fortune-100 experience to local small businesses like yours. To help you tell your story, get noticed, and grow your business.
We believe that small > BIG.
And we’ve got the bold heart, the nimble hands, and the creative thinking to boost your business to the next level. That’s our passion. Because at the end of the day, there’s nothing better than knowing we’ve made a real difference.
A smallnormous difference.
Smallnormous LLC Services
Need to brand your offering, or just ready for a fresh new look and feel? This is the package for you. We’ll get to know your business and target audience, review your existing assets, research your competitors, and then develop three unique explorations of your brand (brand look, feel, and messaging) for you to choose from. To help you envision how your new brand will live in the real world, we’ll create a sample social post, a print ad, and a website homepage, all showcasing your new brand look and messaging.
These services are designed for businesses that need the basics: a logo, a basic single-page website, business cards, and letterhead.
Online is (almost) everything! These services will get you up and running with a website, banner ads, email templates, or your basic social media accounts.
Social Media Strategy and Services
Ready to get social with your customers? We’ll audit your current social properties, customize your social pages, develop messaging and a posting strategy for each platform, and provide you with the guidelines you need to post on your own.
We’ll conduct an audit of your existing assets, deliver recommendations, and educate you about your targets and how to best reach and engage them.
Custom Website Development
Any number of pages, crafted with custom design & copy to elevate the story of your brand, drive conversion of your target customers, and make sales.
Rapid Website Launch
Let’s Get Launched. Whether you want a modern, one-page site or need a robust, multi-page site, we’ll get you launched and ready for business quickly. Single-Page Website Set-Up Your content, your images, and your copy—optimized for tablets & smartphones and quickly applied to the template of your choice. Multi-Page Website Set-Up Up to 5 pages filled with your content, your images, and your copy—mobile optimized and speedily implemented on a template you select. How the Process Works* 1. We’ll meet to discuss the goals and functionality of your new site. 2. You’ll hand over your own image assets and desired copy. 3. We’ll build, tweak, and optimize your site, so it works perfectly. 4. We throw the switch and launch your brand-new website. *This process applies for single- and multi-page (non-custom sites). Custom development will follow a similar process, but will entail a few additional steps.
Senior Creative Diretor
Hodes part of SYMPHONY TALENT LLC
From May 2014 to November 2017.
Digital marketing and advertising agency focused on corporate communications & advertising, employer brand development, programmatic media, social media, and responsive web design. Clients included Allstate, Blue Diamond Growers, Foster Farms, HP Enterprises, Petco, PG&E, Pharmacyclics, Rockwell Collins, and UCLA Health. • Increased agency success in creative pitches, with more than 10+ new business wins over 2 years • Grew project-based client relationship from $50k to $500k in Year 1 to $1.4M in Year 2, with more growth anticipated • Slashed agency creative costs through efficient resource management and talent development
Kane & Finkel
From May 2013 to January 2014.
Healthcare and Pharmaceutical marketing, strategy, and digital media asset development. Clients included Bayer Health, Merck, Onyx Pharmaceuticals, and Pharmacyclics. • Created a strong interactive design and digital development process that enabled agency to win and execute RWD projects • Led creative efforts to land multiple new launch projects for advanced pharmaceutical brands
Regional Creative Director
From March 2007 to January 2013.
Digital agency ranked #33 in the US by AdAge (2012), focused on corporate communications and advertising, employer brand development, programmatic media, social, and responsive web design. Global creative lead for Dell and Bank of America. Other key accounts included ARAMARK, Experian, Microsoft, Motorola Mobility, Northrop Grumman, Singapore Ministry of Education, T-Mobile, and Visa. • Instrumental in enabling agency to win and grow multimillion-dollar global accounts (Dell, Bank of America/Merrill Lynch) • Won global agency Creative of the Year Award 3 times in 6 years • Elevated agency’s technology capabilities, including being first to develop for Facebook, as well as launch responsive websites for global clients
From March 2003 to November 2005.
Top-15 branding and promotional marketing agency. Clients included Clorox, Disney, Dreyer’s/Edy’s, Intuit, and Visa. Pitched and won the global Sprint/NexTel merger account as part of Publicis network team. • Grew Visa AOR relationship for consumer promotions into perennial #1 or #2 largest account in ARC/Frankel Global Network • Dramatically reduced agency costs on multiple client accounts while increasing client budgets year-on-year for 3 years • Innovated consumer promotions in Visa Disney live-action movie tie-in (per AdAge, 2004)
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