Simon Thomas T/A Apercu

Simon Thomas T/A Apercu

Simon Thomas T/A Apercu locationLlanelli, Carmarthenshire

(2 Reviews)

UK based Google Adwords specialist with excellent knowledge of Google Ads and all other pay per click search marketing and display marketing platforms including Bing Ads. Also proficient social media marketing, organic search marketing, technical SEO, local SEO and other forms of online promotion. Certified Digital Business Consultant.

I'm excited to be offering my services to the Bark community!

For 14+ years, I have helped small and medium businesses create and manage online campaigns that deliver traffic, leads, opt-ins and sales to drive rapid growth. I am available to build and manage Google Ads (previously AdWords), Bing Ads and Facebook Ads campaigns, design/develop landing pages, WordPress websites, and email templates. In addition, I can also provide SEO copywriting, technical SEO, on-page SEO and off-page SEO services.

I am a Google Certified Adwords Specialist (all disciplines including Google Search Ads, Google Display Ads, Google Mobile Ads, Google Video Ads and Google Shopping). I am also a Google Partner and Bing Ads certified.

I have an analytical/scientific background and mastered in Computer Science. My technical and professional development has continued with a lifetime of experience working with and in SME's in a range of web development and digital marketing roles.

Working in the UK, I am fully conversant with the requirements of the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR).

Please contact me so I can explain how I might address your challenges and help your business excel.

  • 4 hours average response time
Simon Thomas T/A Apercu Reviews

Simon Thomas T/A Apercu Reviews


Review of Simon Thomas T/A Apercu by Steve Lishman
5 22/04/2019 Steve Lishman

If you are looking for someone to run your Google Adwords, Bing Ads, Facebook Ads or advise on anything related to websites, wordpress or the Internet in general then I can't recommend Simon highly enough. There is little he doesn't know and he is very reliable. Also very proactive - always coming to me with suggestions and changes to improve my business.

Simon Thomas T/A Apercu replied:
Thank you Steve.
Glad to know that you value my services.
Regards, Simon
Review of Simon Thomas T/A Apercu by David Thomas
5 22/04/2019 David Thomas

Simon is a true digital marketing expert. He has setup and run our PPC campaigns and website for several years now with great success. I've found him to be 100% honest and reliable and extremely helpful and knowledgeable.

Simon Thomas T/A Apercu replied:
Thanks David.
Always great to work with you and your team.
Cheers,
Simon

Simon Thomas T/A Apercu


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Services provided by Simon Thomas T/A Apercu

Simon Thomas T/A Apercu Services

Google Ads Management

Facebook Ads Management

Bing Ads Management

LinkedIn Ads Management

Twitter Ads Management

Amazon Ads Management

YouTube Ads Management

Display Ads Management

Native Ads Management

Conversion Rate Optimisation

WordPress Websites

Sales Funnels

Landing Pages

Search Engine Optimisation

Work history from Simon Thomas T/A Apercu

Work History

Chief Practitioner

Apercu

From September 2007 to present.

Chief practitioner of a digital marketing agency offering: pay per click advertising (Google AdWords, Facebook Ads, Bing Ads and other search engine marketing); search engine optimization (SEO, local SEO, technical SEO, on page SEO);social media marketing; and business websites to small and medium size organisations.

Web development and Digital Marketing

Vansdirect Limited

From September 2004 to September 2007.

Responsible for development of lead generation website and line of business applications for vehicle leasing company. Also responsible for creating web scraping application for lead generation, pay per click advertising including Google AdWords.

Technical Director

Data Mobility Limited

From June 2001 to August 2004.

Technical Director for company specialising in PalmOS and Windows CE mobile line of business applications. Responsibility for application requirements, specification and rapid prototyping and managing a small team of developers.

Systems Analyst

Tricom Technology Limited

From November 1998 to May 2001.

Analyst programmer for PalmOS mobile line of business applications. Responsibility for application requirements, specification, rapid prototyping and development.

Projects

Google Ads, Bing Ads and WordPress Website for Men's Health Clinic

Client Harley Street Men's Clinic provides a revolutionary, non-invasive medical treatment for erectile dysfunction from their base in London, UK. Client's goals Develop a website and then use digital marketing to generate pre-qualified leads for the client's shockwave therapy for erectile dysfunction service at an acceptable cost per lead. Details of my work Keyword research I started the project with in-depth keyword research and analysis. My client was operating in a particularly difficult niche. The treatment he offers is perfectly genuine and supported by scientific studies but he was competing with alternative treatments offered by spammers and scammers. He was also up against several more established companies offering the same or similar services. Highly focused targeting using negative keywords was required in order to build out profitable campaigns. Website Development I replaced the client's existing website with a WordPress site that was responsive for mobiles. I then optimised the site speed and performance. I created a series of landing pages suitable for targeting by the various AdWords campaigns we were intending to run. I also added an online diagnostic questionnaire to filter out a proportion of the “tyre-kickers”. Account Creation I set up Google Analytics, Google My Business and Google Search Console for the client and linked these to an AdWords account. Attribution was set using mixture of goals in Google Analytics. I deployed the Google Analytics and Google AdWords tracking scripts to the client’s site using Google Tag Manager. Campaign Creation I structured the account into a series of campaigns including – Brand, Competitor, Shockwave Treatment, people generally searching for treatment of the condition, people searching for alternative treatments for the condition. Each campaign was configured to address the people in the geographical areas being targeted. I set Bid Strategies and applied negative keywords lists. Ad Group Creation Each campaign was then populated with granular Ad Groups using a BMM/Exact Match structure. Ad Creation I then created at least three ad variations for each Ad Group. I followed my usual formula for a successful Ad. Because of the nature of the product and landing pages I fought battles to get ads approved. I used my knowledge of the AdWords operations to tweak ads for approval or at least to get them Approved Limited (Adult content). Ad Extensions I made maximum used of Ad Extensions at Campaign and Ad Group level. Call extension, Location Extension, Sitelinks Extensions, Call Outs and Structured Snippets were all deployed. Landing Pages Over time, I improved Quality Score and conversions by in-depth technical SEO of landing pages and page speed optimisations. Display Ads and Remarketing Due to the nature of the product, Google’s guidelines prevented me from using remarketing for this client. However, I was able to use text display ads. I targeted these ads based on placement and demographics. Bing Ads Having completed the setup of the client’s Google AdWords campaigns I added Bing Ads to the mix using the Google AdWords import tool. Native Advertising I also created image ads to run on the Yahoo! (now Oath) Gemini native advertising platform Care and Maintenance The client’s project continues with account care and maintenance. This includes regular and ad hoc tasks and optimisations. Regular tasks include: mining the Search Terms Report for potential new keywords and negative keywords; bid management; creating and testing new ad copy; analysing Google Ads Recommendations – only implementing where appropriate; making alterations to deal with changes to Google Ads e.g. where Exact Match is no longer pure Exact Match; synching AdWords changes to Bing Ads; monitoring the Yahoo! Gemini campaign and compiling client reports. Project Success To quote the company's owner, Steve Lishman: "I wouldn't have a business without Simon". https://www.harleystreetmensclinic.com

Website and Google AdWords for Fireworks Shop

Client Orbit Fireworks is a specialist fireworks retailer targeting a 25 mile radius of their shop in Swansea, South Wales, UK. Client's goals To quickly replace their amateur website design and content with a usable system within a tight budget using their existing 1&1 website builder tool. To then promote this website to generate shop visits, phone calls and sales during the fireworks season. Website Development The client had an extremely poor website developed using the 1&1.co.uk website builder. As there was little time or budget to implement a website using a more powerful tool I redesigned the website using the builder software. I was able to produce a much more visually attractive site and dramatically reduce load times for the cost of a few hundred pounds. Google AdWords Keyword research I started the project with in-depth keyword research and analysis. I interviewed the client at length and obtained further knowledge from industry, supplier and competitor websites. I was able to leverage this knowledge using tools including the Google Keyword Planner and SERanking and produce lists of candidate keywords and negative keywords. I expanded these keywords with combinations of makes of firework and keywords indicating commercial intent. As the client had not advertised with Google before I was able to conduct some test advertising using Adwords Express – £120 worth of advertising for a £40 spend. From this I gleaned further keywords and negative keywords. I also adapted my standard negative keyword lists for the client’s business. Account Creation As I Google Partner, I was able to provide the client with a £75 advertising credit when I set up their Google Ads account. I also set up Google Analytics, Google My Business and Google Search Console for the client and linked these to the AdWords account. Attribution was set using mixture of goals in Google Analytics. I deployed the Google Analytics and Google AdWords tracking scripts to the client’s site. Campaign Creation I structured the account into a series of campaigns including – Brand, Competitor, Business Type, Product Types, Makes and Makes/Product types. Each campaign was configured to address the people in the correct geographical radius/post code areas. I set Bid Strategies and applied negative keywords lists. Ad Group Creation Each campaign was then populated with granular Ad Groups using a BMM/Exact Match structure. Ad Creation I then created at least three ad variations for each Ad Group. I followed my usual formula for a successful Ad. Ad Extensions I made maximum used of Ad Extensions at Campaign and Ad Group level. Call extension, Location Extension, Sitelinks Extensions, Call Outs and Structured Snippets were all deployed. Care and Maintenance The client’s project continues with account care and maintenance. This includes regular and ad hoc tasks and optimisations. Regular tasks include: mining the Search Terms Report for potential new keywords and negative keywords; bid management; creating and testing new ad copy; analysing Google Ads Recommendations – only implementing where appropriate; making alterations to deal with changes to Google Ads e.g. where Exact Match is no longer pure Exact Match; compiling client reports. Project Success The client had the best season to date and intends to divert all marketing spend into Google Ads next season. https://www.orbitfireworks.co.uk

Google Ads, Bing Ads and WordPress Website for Bathroom Retailer

Client TW Thomas is a specialist bathroom and tile retailer targeting the middle and upper middle markets within a 35 mile radius of their base in South Wales, UK. Client's goals To improve showroom foot fall and sales with no overall increase in marketing spend. Secondary goal to increase brand awareness. Details of my work Keyword research I started the project with in-depth keyword research and analysis. Most importantly, I first interviewed the client at length and obtained as much literature as I could on their industry, products and brands. Armed with this knowledge I used tools including the Google Keyword Planner and proprietary tools built into AHrefs, SERanking and SEMRush. I also used competitor analysis tools built into SERanking, SEMRush. Using this keyword research and analysis, judiciously combined with a list of keywords that indicate commercial intent, I was able to create a list of target keywords addressing the lower end of the buying funnel. Furthermore, I deployed my standard negative keyword lists and created client-specific negative keyword lists. Account Creation I set up Google Analytics, Google My Business and Google Search Console for the client and linked these to the AdWords account. Attribution was set using mixture of goals in Google Analytics. I deployed the Google Analytics and Google AdWords tracking scripts to the client’s site using Google Tag Manager. Campaign Creation I structured the account into a series of campaigns including – Brand, Competitor, Business Type, Product Types, Makes and Makes/Product types. Each campaign was configured to address the people in the correct geographical radius/post code areas. I set Bid Strategies and applied negative keywords lists. Ad Group Creation Each campaign was then populated with granular Ad Groups using a BMM/Exact Match structure. Ad Creation I then created at least three ad variations for each Ad Group. I followed my usual formula for a successful Ad. Ad Extensions I made maximum used of Ad Extensions at Campaign and Ad Group level. Call extension, Location Extension, Sitelinks Extensions, Call Outs and Structured Snippets were all deployed. Landing Pages I improved Quality Score and conversions by in-depth technical SEO of landing pages and page speed optimisations. Display Ads The client’s secondary project goal was to build brand awareness. I looked to display campaigns to achieve this. I created Responsive Ads using images from the client’s website. I created separate campaigns targeting by In-market, Keywords, Topics and Placements. I also made sensible use of Demographic Exclusions by age and household income. I then created separate Ad Groups for the client’s business types and main product types. Bing Ads Having completed the setup of the client’s Google AdWords campaigns I added Bing Ads to the mix using the Google AdWords import tool. Care and Maintenance The client’s project continues with account care and maintenance. This includes regular and ad hoc tasks and optimisations. Regular tasks include: mining the Search Terms Report for potential new keywords and negative keywords; bid management; creating and testing new ad copy; analysing Google Ads Recommendations – only implementing where appropriate; making alterations to deal with changes to Google Ads e.g. where Exact Match is no longer pure Exact Match; compiling client reports. Project Success In the twelve months since the pay-per-click campaigns I designed went live, the company's turnover and profit went up by 19% year-on-year with no increase in total marketing spend. The company cancelled all other marketing (newspaper advertising) at the start of this period so puts the growth down purely to my digital marketing work. This trend continues into the third year of my managing the company's Google Ads and Bing Ads accounts. https://www.twthomas.co.uk

  • 4 hours average response time

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