Leeds, City and Borough of Leeds, West Yorkshire
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We are a creative agency, working with new and businesses to develop responsive websites, digital experiences and brad identities that connect and engage.
If you'd like to generate more leads and cut through the noise of your market, we can help you to do that by creating assets that are tailored to help you reach specific goals. Whether that's simply raising awareness, or selling and promoting a new line of products.
Our process is research-led - we design based on facts. Merging crisp aesthetics with solid function ensures that it looks great and effectively communicates to the right people. Whether you need to polish and expand your digital channels; your website or social media, or to create a brochure as part of a direct mail campaign, we can cater to your needs with our versatile skill-set.
What makes a great website?
Most importantly, your website needs to understand the needs of your audience. For example, if it is designed to sell products, then the products need to be at the forefront of the experience and you want minimum hassle in between adding them to a cart and checking out.
At the very core, a great website is easy to navigate and simple to interact with. But not so simple that it loses your customers interest as soon as they land on it. Depending on the purpose of the website, the visual aesthetics and functionality can vary drastically.
A key requirement for both your SEO and User Experience is to have a website that is fully responsive and can deliver an engaging experience regardless of where the user is viewing it from.
A great website has a solid hierarchy and visual rhythm that makes it enjoyable to move from A to B. Even if only half the information is relevant to the user, it makes all the different to have content that is neatly organised and presented in a way that isn't overwhelming. This can be done through typographic scales and clever use of the golden ratio that makes things easy to look at.
What questions might you ask a client when starting a new project?
There are various questions that I will ask you before starting a project.
You may already have a clear plan / destination in place. Otherwise, these questions will help me to determine what it is your business needs - perhaps you think that a new website will solve decreasing rates of engagement, when the problem is really within the core of your brand and how you communicate with them.
• What problem are you trying to solve? (Do you need more customers? Do you want to reach out to new audiences? Are your current audiences losing interest?)
• Why does your business or product do?
• What's the story behind it?
• Who are your main competitors?
• Why would I choose you over them?
• Who are your ideal customers?
• Do you have market research that you can share with us?
• Do you have a budget in mind?
• What timeframe are we looking at?
Describe your creative process.
Listening > Research > Concepts > Delivery.
Every project starts with listening and research. I might come in and meet your staff, or spend a day getting a feel for the way you operate. We will put together a clear brief that outlines the specific requirements of each component and stage of the project, as well as resource costs. It will cover key checkpoints, timelines and meetings.
I need to understand what your business is and what it does, who your competitors are, what you want to achieve and where you're aiming to position yourself within the market.
Having a solid foundation built on facts and information allows for an informed design process that delivers results. The better I can understand your market and the direction you would like to go in, the more accurately I can tune what it is that I'm creating to meet those needs.
Research also includes visual brainstorming, where we will analyse your competition and define what kind of look and feel you would like to achieve.
Once the research stage is complete - depending on the scale of the project - we can move on to generating visual concepts.
If it's a full re-brand, then we would start with putting together the core identity; the logo, typefaces, colour scheme, imagery and so on. A brand identity needs to be visually consistent, flexible and adaptable for future growth. Providing you with everything that you need to maintain the integrity of your image. The identity gives birth to all the other assets, such as the website and business stationary.
If it's just a website, then we will begin with collecting all of the content together, or making a plan for the content. The content is what informs the structure and design of the website, and needs to be set in stone before we start building any core functionality (well, unless you don't mind being charged extra if it changes half way through).
The Concept > Delivery phase can be somewhat wiggly, as creativity generally tends to move in strange ways, and not always in a straight line. This is where the real magic happens.
What information do you need from a client before you can start work?
This is mostly covered within the answers to questions and creative process above.
What do you love most about your job?
The most satisfying part of my job is the satisfaction it brings when I deliver a project. To both the client and myself. By no means is working in the creative industry easy - it's probably one of the most challenging careers out there - and it is the challenge that I find immensely rewarding.
Design is what I love, and what I'm good at (in complete humility, of course). Being able to offer those things as a service that I can make a living from is a gift, and not something that I take for granted.
What inspired you to start your own business?
My main reason for starting a business is so that I can choose who and how I work with people. It gives me the freedom to live my life the way that I want to and not be constrained by a fixed regime.
By no means does it mean working less - it's a lot more work than I'd ever imagined. But the rewards are huge and immensely gratifying. Not only have I learnt how to design to high standards, but also to do my accounts and pay taxes - who wouldn't be excited by the thought of that?
Why should our clients choose you?
On top of being qualified, experienced and highly focused on what I do - I am a compassionate individual with a strong sense of integrity. I value your time, and I like to form strong alliances that will last for many years. I always appreciate the opportunity to work with an individual or business that is as driven or motivated as I am to make a difference. To innovate and explore.
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No, 3 Sheaf St, Leeds LS10 1HD, UK
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We craft simple but powerful brand identities that capture the essence of your business and communicate messages clearly and effectively.
Responsive Web Design
We build versatile and adaptive digital experiences that engage with your audiences and inspire them to take action.
We can design, layout and organise posters, advertisements and brochures to show off your business or products and make an impact within your market.
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