Scott Douglas Leddy

About

Born in the Baltimore, Maryland, Scott Douglas Leddy has always been interested in the know-how and the “why” of things. His curious approach towards the consumer behavior is one of the reasons behind is success in the business arena as a Marketing Research Analyst.

Professional expertise and Years of Experience

Scott Douglas helps the businesses in gathering valuable market research information. His research techniques have been highly influential in guiding for the company on which way to implement their marketing strategies. His Marketing Research strategies is a blend of both the traditional like the focus groups, one-on-one interview surveys, as well as the contemporary techniques like Geofencing, Eyetracking etc.
Scott knew that the success in the marketing industry is not only the brand oriented, but on creating the market for the brand. The success of a brand and its marketing strategy is subjective to various factors.

Chief among them are the ability of a marketing analyst to gauge the demand from the consumer for their product, formulate the strategic planning accordingly, keenness from the company’s industry, the manpower involved in the operations and their overall outlook towards their brand.

Education
Scott is an MBA in Marketing and International Business and holds a Master’s degree in Education and Adult Learning.

Early Career And The Advent Of His Own Consultancy
Scott started his career with one of the most prominent firms in the Baltimore as a Junior Analyst. He had a sharp vision when it comes to understanding the market needs and within a year of his tenure at the firm he was promoted as a senior analyst.

After 3 years of experience in a senior profile, he started his own consulting firm in the Baltimore. He is the Founder and Executive Consultant, a leading consultancy concentrated on the brand/ marketing strategy & tactical implementation, training policy & delivery, and organizational supervision.

Scott has been chased by not only the industry novices, but also by the established corporate leaders to meet the demands of the contemporary market. He has proven his expertise in the marketing, branding, developing and implementing strategic marketing vision for the companies.


Exceeding Your Business Requirements and Achieving Goals

Scott Douglas has helped his clients in understanding their market with a comprehensive and through approach. His motto has been to create awareness in the business and consumer arena and helping the business to reach their full potential.

There are various strategies that a Market Research Analyst applies when it comes to understand a consumer’s attitude and approach towards certain goods. However, which strategy may be best applicable to a certain product is the key to success in marketing the product and targeting the right market.

Analytical approach and zeal to explore

Scott has helped his clients in figuring out who their target consumers are, their demands and how much want and in understanding their expense capacity for the concerned product.

He holds an in-depth proficiency and expertise in the areas like the corporate and the branding strategy, new product launch, positioning/ branding, conducting market research, business development and supervision of tactical execution.

The key players and the techniques have changed a lot in the modern day scenario even more than what it used to be half a decade back. And Scott, having been prominently involved in the recent times has become an indispensable asset to the organization in the Maryland region.

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