Sandler Training has grown to be the leader with an entirely new attitude to sales and management processes.
David Sandler, began sales training and development in the early 1970s. He created a proven sales training programme for small- and mid-sized companies and FTSE 500 companies. We have more than 35 years experience, and more than 220 training centres in major cities around the world, and provide instruction in a dozen languages. We’re the only training organisation which offers consistent, ongoing reinforcement training throughout the world.
Time to Change? - "If you haven't reviewed you sales strategy in 3 years, time to change" - Gartner 2015
Chris Davies - Award winning Certified Sandler Training Instructor
We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect.
Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales an management processes. Everything we do is with as much honesty and fun as possible in order to get the best out of both ourselves and clients too.
Sandler enables people to develop winning attitudes and implement the behaviour necessary to reach the highest levels of success.
I have worked in media sales for over 20 plus years, and was a pretty good traditional sales person, I would hit increasing targets year on year by combining both cold calling and servicing existing clients. Like most sales people I enjoyed the regular contact and friendliness speaking with regular clients but when it came to putting time aside to do cold calling, I would come up with every excuse why something else took priority! Doubts would enter my head – why would they want to speak to me? What if…
The last 2-3 years selling had become harder and harder. I was frustrated that I heard ‘No Budget’ more times than I would like. Or clients order I thought was coming my way - DIDN’T. Hitting targets was getting really hard!
I now work for Chris Davies at Sandler MK for last 8 months and have undergone the Sandler sales training. This training has showed me how to get rid of this little doubting Thomas – which Sandler call head-trash to ensure I have better sales conversation with prospects and understand much better what needs to be fixed.
I now cold call most of the week, I look forward to speaking to different companies, different industries – I have great conversations, more prospects calling me back. I now have much more courage (I know I’m OK) and if someone does say I’m not interested I’m OK with it. I would rather know quickly than spend my time chasing someone who really has no interest and has gone into hiding.
Brilliant, I was able to put in valuable processes into the business to ensure that staff were accountable and it totally changed the culture of the organisation. Huge saving in staffing costs and customer satisfation and revenues increased More...