Johannesburg
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SALT - The brand specialist company - was brewed during the inspiring month of June 2004 - making it nearly 2 decades of imbuing our distinctive creative and design flavour to a comprehensive portfolio of brands through expert know-how in the follow areas: Branding.
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10 customer reviews
Samantha Robson
Graphic Design
Craig was professional and very patient with my many requests for changes. At the end it was perfect! Thanks Craig
Mariam
Graphic Design
Loved working with Craig from Salt. Very accommodating and such impressive work at a good price! Would definitely recommend and use them again.
Sandra Ellis
Graphic Design
SALT Brand Specialists did an excellent job designing our Annual Review - no fuss, no bother, always willing to assist with changes or to respond to suggestions. A pleasure that we hope to repeat :-) I can definitely recommend their affordable and professional services. More...
Reply from SALT Brand Specialists
Thank you for your review Sandra, it was a pleasure being involved with Cape Mental Health - designing the theme, invite and Annual Review.
chevonne
Graphic Design
10/10 Craig and his team did and excellent job with my branding, would definitely not mind working with you again!!!
Reply from SALT Brand Specialists
Thank you for your review Chevonne, it was a pleasure being involved with developing a new logo for you.
Jillian
Craig was very helpful. He gave professional advise when needed to and followed my lead. I would recommend him. Salt's pricing was affordable for my small business.
Thanks,
J
Reply from SALT Brand Specialists
Thank you for your review Jillian, it was a pleasure being involved with developing social media posts.
Ukesh Reewith
Graphic Design
Craig and his team are very professional and accommodating. They did an excellent job on my packaging. Looking forward to working with you in future.
Reply from SALT Brand Specialists
Thank you for your review Ukesh, it was a pleasure being involved with developing your new packaging.
Hendre van Zyl
Graphic Design
Good work. Good communication and quick response.
Reply from SALT Brand Specialists
Thank you for your review Hendre, it was a pleasure being involved with developing new brand logo.
Gavin
Graphic Design
Great Service and creative solutions
Reply from SALT Brand Specialists
Thank you for your review Gavin, it was a pleasure being involved with developing your print and digital campaigns.
Márcia Tiago
Branding & Brand Management
I had a wonderful experience with Salt brand, I loved their patience and professionalism.
I really recommend
Reply from SALT Brand Specialists
Thank you for your review Márcia, it was a pleasure being involved with developing packaging for your new product.
Melanie Crouse
Graphic Design
I had almost an immediate response. Craig is very professional and friendly service.
Reply from SALT Brand Specialists
Thank you for your review Melanie, it was a pleasure being involved with developing your brand new logo.
What makes a great website?
A great website is a just the right blend of clear understanding of the objectives, strategy, creativity, vision, technical prowess and determination.
What questions might you ask a client when starting a new project?
Creative / Design work:
Do you have a corporate profile to help us understand your business?
Specific formats and sizes of your brand touchpoint that we are to work on?
Who are we communicating to and what is the message you want to get across?
Website Development:
Do you have an existing brand identity / brand manual?
Do you have a corporate profile to help us understand your business?
Do you have any example websites that you like and why?
What type of website is it?
Do you an idea of what pages you want to have on it?
General:
What is your budget?
What is the timing of your project?
Describe your creative process.
Establish specific requirements for the project from briefing received from client (we often ask a lot of questions at this stage)
Produce a budget for client approval
Once approved, we move ahead with creative development
We present initial ideas and concept for client feedback and input
We handle any changes and updates required by client
Proceed to final sign off and then final artwork
Proceed to print / production or development
What information do you need from a client before you can start work?
A clear understanding of the brief and timeframe
Often a client will brief us, and then we will revert with a number of questions to clarify certain aspects
Once we are clear on brief, we will produce a cost estimate which will need to be approved and a deposit paid
Once we have the deposit, we book the creative work into studio
What do you love most about your job?
We love being able to help clients make their brand stand head and shoulders above the crowd, we are here to give your brand, and business the edge. We bring in excess of 30 years of creative branding experience to the table, and always our expertise working with all our clients.
What inspired you to start your own business?
The desire to make a difference, stand out from the crowd, produce excellent work and offer our clients exceptional value.
Why should our clients choose you?
We always believe that this is about you, the customer, and your strategic business requirements. We conscientiously apply our minds to solve your business challenges and produce exceptional work in the best possible timeframes. We have experience across many disciplines, from design, to print and digital.
Can you provide your services online or remotely? If so, please add details.
We provide services online and remotely, so quite comfortable with this arrangement and process.
What changes have you made to keep your customers safe from Covid-19?
We work fully remotely - conducting most of our meetings via online platforms like Zoom. However, if clients want to meet face to face, we are happy to meet if practical, taking all necessary precautions with regards COVID-19.
Branding and Graphic Design
SALT is a branding & design specialist - skillfully executing the applied art of graphic design and encompasses brand development and brand continuity.
Our areas of expertise encompass well-thought out brand development, distinctive logo design and corporate identity development, conceptual and articulate brand campaigns, strategically designed websites, tactical email marketing and marketing automation campaigns.
Website Design and Development
SALT is a website design and development specialist - skillfully interpreting the complexities of website strategy, conceptualisation, design, development and deployment.
Our areas of expertise encompass strategic and search engine optimised site structure, evolving and trend-aware website design, best practice development methods, peace-of-mind website care plans and hassle-free maintenance options as well.
Digital and Email Marketing
SALT is an Email Marketing specialist - skillfully applying creativity to email marketing which remains an essential component of a sound digital marketing strategy.
Email marketing builds your brand relationship with your clients on a "opt-in" basis, meaning you are communicating with an audience that wants to hear from you.
Email remains a formidable channel to drive sales, acquire customers and retain them. An informed email marketing strategy - combining the best of bulk email with customer nurturing automated marketing email can maximise your return on investment.
Printing and production
SALT provides specialist printing services across a wide variety of applications to provide a seamless project experience - from brief to final product.
Printing
We have a comprehensive production team and offer print services from short-run digital printing, including personalised printing, to larger volume lithographic and web print runs, to specialised finishes which include:
Specialised papers and boards
Matt and gloss lamination
Matt and gloss UV varnishes, including spot varnishes
Embossing, debossing and blind embossing
Foiling
Comprehensive binding techniques
Including delivery across South Africa.
Production
Production of outdoor signage, vehicle branding, outdoor and indoor banners and other point of sale including countrywide delivery.