1. Attractive Design -- The first thing that a visitor will notice when it comes to a website is its appearance. In fostering a favorable impression, visuals are paramount and influential because it’s the first thing that catches the eyes. A sound designer understands the content and figures out a way to make it stand out on the website.
2. Color Scheme -- Colors used should be appropriate for the line of business and set up a proper tone that follows the branding. We don’t just pick out a color that we like and blindly use this for any brand; there’s a psychological process to consider when selecting a color scheme. Everything should fit perfectly and blend nicely with each other. The color scheme sets up the tone for the website so that photos and text coincide and go well together without clashing with the backdrop.
3. Captivating Banner -- The banner of a website is akin to the face of a person. It possesses the highest heat map for your browsers. As such, it’s important to spend quality time in coming up with high-quality banners.
4. Quality Photos & Video -- Photos make a significant impact on design, so it’s essential to use images of high quality.
5. User Experience -- When designing websites, one must highly prioritize its usability. A great design encapsulates user experience seamlessly. UX is about making it user-friendly and easy to navigate with from top to bottom. There needs to be a deep understanding of what a viewer cruising through your site expects and to design from their perspective. UX is an overall sum up of the elements needed to achieve a design that interacts and helps with the sales funnel, including smartly integrated hyperlinks, smart use of white space, uncomplicated sitemap, responsive site – which all leads down to a compelling and engaging user interface.
6. Original Content -- The use of your original content is mandatory when it comes to websites or any other type of marketing collateral. There are consequences of plagiarism to be taken seriously. Aside from copyright infringement, search engine results can detect duplicated content on the web, subsequently leading to a lower rank on Google. It is highly advisable to engage a professional copywriter because they know best how to do web copywriting effectively. If you already have your original contents, the copywriter may copyedit these to fine tune them for your website.
There are many plagiarism checker sites on the web such as Copyscape that you may use to check if your content is plagiarized.
1. Fast Loading -- You only have 8 seconds or less to convince a visitor to stay, so make sure that counts; don’t make users wait (even the ones with slower Internet connections). You can use Pingdom or Pagespeed Insights by Google to check your website speed and see how you can improve.
2. Mobile Ready -- (Responsive Web Design) Virtually everyone uses mobile devices on a daily basis. Create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam. Check out this useful tool from Google to know if your website is mobile-friendly: https://search.google.com/test/mobile-friendly
3. Tracking Enabled -- Analytics matter - it’s the best way to determine that your website is doing its job. The final design should include functionality to gauge critical indicators such as traffic, goals, and conversions.
4. SEO & SEM Savvy -- Be there when your customers are searching. Search Engine Optimization (SEO) is an effort that grows the visibility of your website through organic means (non-paid) in search engine results. On the other hand, Search Engine Marketing (SEM) is paid for internet marketing. The difference between the two is that SEM gathers direct and specific traffic and impressions to your site, while SEO is free, but it takes a while and a lot of research and knowledge to get the results that you want. Both methods are equally important in driving qualified traffic to your website. Don’t underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers. For the search engines, always include all crucial on-page SEO tags and elements, including schema and XML sitemaps.
5. Enabled CMS -- We aren’t entirely done with the power of the written word just yet. Consistently publishing fresh, original content not only captivates your audience, but it can also deliver invaluable, long-term digital marketing momentum. Include a back-end Content Management System in the design so clients can post and edit content as needed.
6. Conversion Optimized -- Have a conversion-centric client? Implement tools for creating campaign landing pages into your design. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.
7. Email Marketing -- Yes, email marketing is still a thing - and a highly effective job at that. A site’s email capture forms should sync with the client’s email marketing system for seamless access and connection.
8. Social Media -- Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to access social media pages from the website instantly quickly broadens a brand’s reach and helps increase visibility and traffic.
9. Strong Security -- Never compromise on-site security. Every design should include underlying security and privacy protocols, such as basic security checks, to protect client and user data.
10. Customized Thank You Page -- Right before your visitor sends an inquiry or submits an order, users land on a designated ‘Thank You page’ that acknowledges the conversion they just made. Since this is the parting image, make sure to create a good lasting impression on your visitor and make the most of this opportunity by customizing the Thank You page with related promotions, encouraging them to sign up, showing customer feedback or directing them to your other services they might find interesting. Design and customize according to your contents and conversion goal.