London, City of London(1 Review)
Robert Pharrell is an award-winning Creative Director, specialising in graphic design and art direction for branding, advertising, and marketing.
35-37 Ludgate Hill, Wellingborough, London EC4M 7JN, UK
Describe your creative process.
DEVELOPING THE RIGHT IDEAS:
Despite popular misconceptions good creative work does not often come in a flash of inspiration; usually it comes from lots of trial and error. This is why I also need to take the time to consider several approaches (concepts), work them through and try them out. If necessary, revise them. In addition, there are usually some practical and functional ends I need to tie up before submitting my ideas including subcontractor availability, production estimates, scheduling requirements, etc. All this, plus the need to schedule my workflow in a business like fashion, means that I normally ask for up to two weeks, depending on the job’s complexity, before I submit my ideas (concepts) for your review. However, if you have an urgent project or deadline pressure I can adjust my workflow, timeline and fees accordingly.
It is my experience that it is best if I first present my rough concepts to your project manager and just one or two others. This ensures that we all stay focused on the problem and are not distracted by too many personal opinions. They are adequate to convey what I believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well developed as to have wasted time and effort if we need a course correction.
After presenting, feedback will be taken. The more objective and specific you can be the better I will be able to respond. Comments are my input for revising the rough concepts into a finished one. Revision normally takes me about a week and I schedule a second presentation shortly there after.
From the input at this second presentation meeting further minor refinements are made as necessary. I also finalise the production timetable, the scheduling of additional services such as photography, illustration and filming.
ENSURING YOUR SATISFACTION:
I recommend the finished (layout) (copy) (illustration) be routed to the appropriate decision makers, for fact and detail checking only, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion it is also important that all communication with me comes from the project manager. During the course of the project I keep your project manager informed of my progress. Activities that will affect the schedule or budget are identified in writing. My goal is to keep your project moving ahead quickly, smoothly and cost-effectively: Allowing me to deliver better results than anticipated.
What information do you need from a client before you can start work?
An approved proposal. 50% Deposit. All supporting copy, logos, images (if you have them), competitor website links and sources to your preferences.
What do you love most about your job?
I love the financial success my work brings to clients. I enjoy collaborating with like-minded people, showing mutual respect, talking through problems and working together to meet business objectives in effective, creative ways.
What inspired you to start your own business?
I come from a family with a history as successful business owners. Inspired by my mothers creativity, my fathers entrepreneurial success, and their ability to connect with people, I began my career within the lifestyle industry, when I opened a fashion retail outlet that specialised in designer womenswear.
Why should our clients choose you?
I’m a strategic creative thinker who brings an intuitive, business and marketing mindset to every project. My work is inspired by the unique selling proposition (USP) and the world around us, so articulating a brand’s message and engaging a target audience comes naturally. This unique approach allows me to bring an aesthetic design focus that combines creativity with rational business ideas.
I’m also flexible and easy to work with!
Consultancy Brand Strategy Budget Management Procurement Creative Management Project Management Brand Management
Research & Analysis Brainstorming Concept Development Art Buying Location Scouting Casting & Shoot Direction Production Management
Creative Research Design Visualisation Mockups/Wireframes Development Prepress Artwork Postproduction
From March 2002 to present.
Organised confusion is a consumer marketing agency, delivering creative ideas that inspire people and enable businesses to connect with their target audience.
robertpharrell.com on Twitter
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