firstname.lastname@example.orgCertificate of Excellence 2019
West Drayton, Middlesex(5 Reviews)
What we're trying to do on the web now is reach our customers or stakeholders in lots of places online. E.g. Social media, describing videos on Utube, blogging. We may be talking in discussion groups on facebook, Linked in. twitter etc.
We need to learn how to write suitable copy for all these platforms. It's such an important part of digital marketing. We need to put more emphasis into this area.
If your stakeholder comes along to look at your blog post and they find it really boring, they are just going to leave.
Most of the web is not great in its copywriting. You need to consider does your web copy help you:
quickly scan read your web page
decide what you need to look at first
does it have a hierarchy
suitable easy to read fonts and backgrounds
Great website copy will drive more visitors to your site. This copy will encourage other sites to link to your site, which will in turn drive your website higher in the search engine rankings. By having more websites linking to your site - due of it's quality content - drives your site higher and higher like an increasing circle.
What do you love most about your job?
As a copywriter, it's my task to cut out all the long winded, over descriptive language that clouds clear and concise understanding.
Particularly with website copy, you have to make your point quickly right at the top of the page. Any further description and explanations come further on, if your reader is interested enough to read on. It's a challenge, but I love doing it.
As a copywriter, I research every business I write for, whether it products or services. This leads to finding out plenty of interesting things which I would never have otherwise known about.
It's so interesting to find out how businesses operate. I feel like it's an continual education. Yet another reason I love copywriting.
What inspired you to start your own business?
For me, having your own business is all about freedom. Freedom to make your own choices where you want to direct your business. Freedom to run your business the way you want. Freedom to use your own ideas. Freedom to control who you do business with. To be in charge of your own destiny is both exciting and challenging. You are your own boss, so it is down to you to make it work. No one else is going to make it happen. This is the entrepreneurial mindset. It's inside you to make it work. I tried working for someone else early on, but always felt there was something missing. I wanted to make it on my own. It still drives me today. Ask any entrepreneur. They'll tell you the same.
Why should our clients choose you?
Why should They hire you?
Well, I am a website copywriter. If you want to stand out on the internet, you need to have good, easy to read content. The content needs to appeal to your reader. I will research your business and define your short and long term goals. I will :-
Understand the material
Define your goals and mission (purpose)
Connect with readers and address their needs (audiencies)
Decide how you want to talk to readers (style)
What you need to do with your website is put your point across in a clear and concise manner.
Your reader will move on to another website with the click of a button if you don't. This is what I do. Appeal to your reader and pursuade them to make contact with you. The rest is upto you.
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