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About

What we're trying to do on the web now is reach our customers or stakeholders in lots of places online. E.g. Social media, describing videos on Utube, blogging. We may be talking in discussion groups on facebook, Linked in. twitter etc.

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Reviews (5)

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Gloria Daniel

8 March 2018

Rick is a great website copywriter. He creates copy which not only gets to the point, but crucially connects with my website readers.

His words and phrasing are very direct without any long-windedness. His copy is lead generated specific to my readers.

Because of his thorough research, my website has added authenticity. I cannot overstate the value this lends in terms of search engine optimization as well as website credibility.

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gloria daniel

5 March 2018

Rick is a great website copywriter. He creates copy which not only gets to the point, but crucially connects with my website readers.

His words and phrasing are very direct without any long-windedness. His copy is lead generated specific to my readers.

Because of his thorough research, my website has added authenticity. I cannot overstate the value this lends in terms of search engine optimization as well as website credibility.  

Gloria Daniel
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Ela

2 March 2018

Rick is the man when it comes to web copywriting. I have worked with Rick for many years now. If you want your message to be delivered in a friendly and professional manner, look no further. He writes with my voice in mind. I feel like it's me writing the content, which takes a special set of skills.
If you need someone to put your business on the map, then look no further. I'd thoroughly recommend Rick to anyone who is looking for professional, well written content.

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Elzbieta Rozanska

2 March 2018

Rick Hardcastle is my secret weapon! 
I have worked with Rick  for several years and when I need a pro to make sure my message is being delivered in a professional and persuasive way he is my go to guy. Even better his work always converts for me, making his service a “no brainer” option. If you need someone to get your point across and (more importantly) deliver results, Rick is your man! 

Ela
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Ricky Hardcastle

2 March 2018

Great work Rick! I went through all the pages and love them.

I want to thank you dearly for all the help you have given me and for the excellent results you have provided us with.

Tom Millard

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Q&A

As a copywriter, it's my task to cut out all the long winded, over descriptive language that clouds clear and concise understanding.
Particularly with website copy, you have to make your point quickly right at the top of the page. Any further description and explanations come further on, if your reader is interested enough to read on. It's a challenge, but I love doing it.

As a copywriter, I research every business I write for, whether it products or services. This leads to finding out plenty of interesting things which I would never have otherwise known about.
It's so interesting to find out how businesses operate. I feel like it's an continual education. Yet another reason I love copywriting.

For me, having your own business is all about freedom. Freedom to make your own choices where you want to direct your business. Freedom to run your business the way you want. Freedom to use your own ideas. Freedom to control who you do business with. To be in charge of your own destiny is both exciting and challenging. You are your own boss, so it is down to you to make it work. No one else is going to make it happen. This is the entrepreneurial mindset. It's inside you to make it work. I tried working for someone else early on, but always felt there was something missing. I wanted to make it on my own. It still drives me today. Ask any entrepreneur. They'll tell you the same.

Why should They hire you?
Well, I am a website copywriter. If you want to stand out on the internet, you need to have good, easy to read content. The content needs to appeal to your reader. I will research your business and define your short and long term goals. I will :-

Understand the material
Define your goals and mission (purpose)
Connect with readers and address their needs (audiencies)
Decide how you want to talk to readers (style)

What you need to do with your website is put your point across in a clear and concise manner.
Your reader will move on to another website with the click of a button if you don't. This is what I do. Appeal to your reader and pursuade them to make contact with you. The rest is upto you.

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