Richardson Media Group, Inc.

About

As strategic media planners and buyers, we blend our years of experience with current research on industry trends to create strategically-sound media recommendations designed to meet your company’s marketing objectives. We buy media on both digital and traditional platforms.

Digital Platforms:
Display. Showcase your brand on selected mobile and desktop properties where your target audience consumes information throughout their day.
​​
Retargeting. If users visit but don’t take a desired action when they visit your website or landing page, we’ll retarget them with additional ads until they return and (ideally) convert.

Geo-Targeting. Both mobile and desktop advertising can be served to targeted audiences within a specific geographic radius, granting the advertiser the opportunity to engage with the users most likely to purchase or inquire.

Video. One of the most popular forms of paid content today, video is an effective way to integrate your brand’s message into highly engaging news, business, lifestyle or entertainment platforms.

Search Engine Marketing. We like to think of pay-per-click advertising as an intentional medium; ads are served when the user deliberately searches certain assigned keywords. Available across different search engines, including Google, this tactic tends to be a strong conversion vehicle.

Social Media Marketing. Whether on Facebook, LinkedIn, Twitter, SnapChat or other social media platforms, advertising to your audience where they are most engaged with their friends, family and professional networks is a reliable and effective technique.

Traditional Platforms:
Television. Today’s television takes many forms. Broadcast, cable and other subscription streaming video services can be leveraged for a truly engaging message. There’s still a perceived caché to being on television that is an important consideration for some brands.

Radio. Terrestrial stations and their accompanying streaming platforms offer audio access to listeners almost anywhere throughout their day - in their cars, at their desks and on their mobile devices. Advertising is targeted to time of day or specific program content.

Print. Magazines, newspapers, preprints, milestone publications and other print products can be powerful tools to reach the right audience.

Outdoor. Also referred to as OOH, or out-of-home, the outdoor advertising industry has grown to include way more than billboards—windows, kiosks, street furniture, transit posters--reaching commuters wherever they walk, drive or ride. And new metrics techniques have been introduced to track engagement among these previously hard to measure platforms.
​​

Show more