Reputation Communications

These days, few organisations function without some form of operational risk or social issue operating in the background.
Once, that meant a tough interview on Watchdog or a few days in the headlines. Now, with digital proliferation, the damage can be quick to come and slow to disappear. Each day means more harm to your reputation and a new way for your clients, staff, suppliers and creditors to think of you.
Should the worst happen, and genuine crisis as opposed to frenzy is rare, RepComms can put in place the right crisis PR management structure and systems that will allow you to deal with it effectively, handling the media, reassuring your stakeholders and safeguarding your business online.
It’s not enough to hope for the best, we can help you prepare for the worst and even help you turn it to your advantage by putting in place a crisis communications plan for your business. In our experience this works best when done proactively for example when companies are able to anticipate potential crises.

The media remains the key influencer. The platforms may have changed, but whether read on the iPad or the newspaper, listened to via iPlayer or the radio, broadcast and print media remain king.
RepComms understands that. We’ve been journalists and we’ve worked for news organisations.
We can help you establish the relationships with journalists that serve your reputation in the good times and may save it in the bad.
It’s not just about the news days; it’s in the continuing relationships that make you a valuable resource, a return destination, a source of news and views or simply someone to bounce an idea off.
Understanding what makes a story, what makes you of value and how the media can be ally as much as enemy is what we do best.

Public affairs is a key part of corporate communications.
Government regulates. Sometimes you will want that, sometimes not. Articulating your case, knowing who to speak to and how to speak to them is vital expertise.
The more so as relations between government and organisations, whether commercial or NGO, come under greater media and regulatory scrutiny than ever.
RepComms can help you do it right, making your point without endangering your reputation. We’ve done it for organisations as diverse as the BBC, ITN and T-Mobile. Westminster, Brussels and further afield, RepComms has the experience to help.

Fronting up to the media is always daunting. Whether a soft promotional lob, an expert witness session or a crisis-driven exercise in accountability, there’s little room for a re-take in the remorseless mechanics of the news cycle.
RepComms has a wealth of experience providing media training to help companies meet journalists on equal terms. Our consultants have been spokespeople for organisations on the frontline and we understand the pressures. We come from the BBC and ITV News and our lead media trainer is an eminent broadcast journalist of many years standing.
We will help you understand how the media works, how each strand has different requirements and how to extract what you want and need from the encounter while satisfying media demand.
At RepComms we regularly provide media training to senior management teams to deal with everything from controversy to opportunity at our on-site studios in Maple Street, London. And our expertise is always in demand. We have helped train diplomats and government officials from London to the Middle East and beyond. From helping representatives from business win a fair hearing and NGOs promote their causes and vice versa we have done it all.