Releventure

We always ask new clients why they decided to start the business they are in? We ask them why they think they can be best in the world at what they do? We also ask our clients what success looks like to them in business, and what their current plan is for achieving that vision. Then, we ask them if they are open to new ideas based on a lot of research and over 30 years of combined marketing experience helping companies find sustainable long-term growth.

Our creative process is very similar to a Hollywood movie production. It starts with a great creative plan (script), then it recruits the ideal creative and production personnel (internal to the agency and external) to build the ideal team for the task at hand. We then allow creatives to apply blue-sky thinking within a framework of brand guides and marketing plans. Then we get to work.

We need interviews with all the key people (owners, executives, managers, clients, and front line workers). We need (or can build) brand and style guidelines, marketing plans & objectives, market and competition research, and if we are managing web operations or blog/social publishing, we will also obviously need technical access to various web properties and tools.

I love building a company that is creatively challenging, financially rewarding, and makes all my employees feel that they have a real say in the direction and future of the company.

This is my second company, and much like the first, my inspiration to start this company was a vision I had for building a software platform that would make marketing simpler and more effective for marketing executives and company owners all over the world. We are on a good path to building something truly unique that will help people market better by staying better organized, finding well-matched creative help, and keeping a clear picture of very complex multifaceted campaigns throughout the entire year.

We end up choosing our clients based on our assessment of a good match. I think companies should contact us about an assessment because we are brutally honest with them, we will work hard to conduct deep research into their business and their market opportunity and apply that research to our recommendations on how best to grow their business. Our recommendations are free, and our clients can employ our marketing plans by themselves or seek our help. We are extremely fair and transparent in our pricing model and are known for matching exceptional project management, creative, and strategic personnel to the task at hand: growing your business the right way.