RedMark Group
Chicago, COok
Chicago, COok
We are a strategy and branding consulting agency focused on startups and small businesses. We use a unique mixture of qualitative frameworks (storytelling and user experience research) and quantitative strategies (data-driven analytics and financial focus) to help our clients launch, develop, and grow.
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What do you love most about your job?
Teaming with clients as thought-partners. Bringing new ideas and helping drive their brands.
What inspired you to start your own business?
Passion for bringing together design + data. Seeing such a gap between my time working in creative advertising in Hollywood and my time getting an MBA at University of Chicago, I saw a need in the marketplace for using both aesthetics AND analytics in presenting brands to the marketplace.
Why should our clients choose you?
Call me, let's see if we're a good fit.
614-746-0238
Brand Narrative
Using story theory frameworks from the major motion picture industry, we map out a 7-point brand story arc to capture customer midshare and connect in a meaningful way.
Market Research
To connect with your market, you must know your market. We use ethnographic, qualitative and qualitative research to create actionable brand landscapes.
Messaging Strategy
Connecting a brand narrative to a marketplace need is all about positioning and messaging. Through brand personality, product definition and market alignment, we develop messages that move the needle.
Engagement Strategy
From social media to brand experiences to grassroots
engagement, we help devise the right path to strengthen brand awareness and increase top line growth.
Metric Identification
Many companies are lost in their data. Streamlining KPIs and identifying the shortlist of metrics that truly impact a company is essential in data usage and company improvement.
