QualiProjects
Galway , Galway
Galway , Galway
International qualitative and mixed method research including focus groups, ethnography, phone and face to face depths, intercepts, shopper, mobile qual and online communities. Research offered in a variety of languages.
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What do you love most about your job?
Getting to the root of a problem or objective and finding ways forward. Helping brands to communicate their qualities more effectively, and to reach consumers more authentically.
What inspired you to start your own business?
I like the flexibility of being an independent researcher as well as a psychotherapist and find that both professions very closely complement one another. Quallies often work odd hours, facilitating groups late into the night, or analysing online community output at various points during the day and night - I enjoy working to my own and my clients' schedules and bringing in knowledge from my other profession, such as psychodynamic interpretation and analysis.
Why should our clients choose you?
I use a psychodynamic approach which helps clients to see angles perhaps they may not have done before. I also speak three languages for research, aside English, so it can be more cost effective to hire one researcher for a pan European project. Saying that, I have valuable, very talented connections all over the world who can work with me to ensure the best results.
Qualitative Research
Qualitative Research is the psychological, deep dive element of market research and includes focus groups, ethnography, depth interviews, online communities and much more.
Translation
Translation of reports into English from French, Spanish, Portuguese, German and Turkish.
