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About

Profoundry is the trading name of Col Skinner, a UK based Digital Marketing Consultant and Strategist with over 9 years experience.
Col works with Startups, SME's, Brands and Agencies across the World, offering strategic digital support services that increase ROI.

Reviews (1)

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Richard Silver

30 June 2019

Col took over responsibility for our paid media some time ago. Since then, enquiries have increased significantly, as has our return on investment in digital marketing. His fees are reasonable and represent good value. He is bright and is obviously an expert in his field. We are delighted with the friendly, efficient, pragmatic and cost-effective service Col has provided over a number of years. I would highly recommend him. More...

Q&A

I love being able to offer my clients advertising across platforms that are very targetted cost controllable.

I was fed up of working for agencies and doing things that often made no sense but made the agency money. I wanted to control who I work for, how I work, when I work and why I choose a client.

I learnt a lot in my agency days and used this to create a digital marketing consultancy business that is flexible with no contracts, offers transparency and jargon free communication directly with the person working on your account. I also have over 9 years experience both agency and client side in practically every industry.

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Services

Facebook Advertising is a great marketing channel for B2C businesses with over 1.3 billion people using the platform for personal networking and leisure. I can run Facebook campaigns to match your goals or objectives. These campaigns work on a pay per click (CPC) or per 1,000 impressions (CPM) basis. Facebook Targeting Options Include: - Target By Age - Target By Gender - Target By Location - Target By Language - Target By Interest - Target By Job Title - Target By Life Stages - Target By Page Likes

LinkedIn Advertising is a great marketing channel for B2B businesses with over 332 million people using the platform for professional networking and business introductions. I can run LinkedIn campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Adwords. LinkedIn Targeting Options Include: - Target By LinkedIn Groups - Target By Company - Target By Location - Target By Job Title - Target By Industry - Target By Education - Target By Company Size

Twitter Advertising is a great marketing channel for B2C & B2B businesses with over 284 million people using the platform for personal and business. I can run Twitter campaigns to match your goals or objectives. These campaigns work on a Cost Per Engagement (e.g a Follow, Retweet, Reply, Favourite or Link Click) basis. Twitter Targeting Options Include: - Target By Following - Target By Account - Target By Keyword - Target By Locations - Target By Language - Target By TV Show - Target By Event - Target By Interest

Why? With search engines like Google completely revolutionising information search / collection, it was inevitable that marketers flock to a platform that lets brands monetise this. Pay Per Click platforms such as Google AdWords and Microsoft Bing Ads have given brands the opportunity for an instant presence that drives relevant traffic direct to their website or landing page. All this from a cost system that only charges advertisers when a click has taken place, giving you a clear ROI. PPC campaign benefits, summarised: Achieve results quickly Compete with national or international competitors Increase highly targeted website traffic Only pay when an interested user clicks Regular and accurate campaign feedback (optional) Budget settings to control your costs What? I don’t believe in helping brands bombard users with ads they don’t want to see. Instead I offer TrueView advert campaigns that give the user the choice to skip the advert after 5 seconds. This means that, as a brand, you get the right audience at the right price. There are two main types of TrueView adverts that I offer: Paid Search Research In order to design and create I carry out preliminary research matching up and demographic data you may already have with data from a range of industry tools. This helps me accurately forecast campaign results and start with an educated setup that reduces wasted budgets. Paid Search Setup The Setup is arguably ‘the’ most important phase of any paid search campaign. Once I have gathered enough relevant data during the research phase I will apply this to the creation of the account structure. This will often mirror your website structure or navigation in order to align campaigns/ad groups to landing pages. I tend to use the Alpha-Beta PPC account structure (started by 3Q Digital). This account structure allows me to focus on the most valuable keywords that provide the most ROI whilst carefully monitoring and managing budgets. Additionally, it provides a sound platform on which I can carefully create and test hyper relevant ad copy, to further optimise the campaigns and overall account. This results in a lower wasted spend, higher quality scores and more clicks. Paid Search Management There is a misconception that, once setup, a PPC campaign or account simply runs itself. Yes you could simply leave it to carry on as is but you would never get the desired results. My campaigns run for a minimum of 3 months during which a large amount of testing and optimisation is carried out. This includes day/ hour timings, budgets, keywords and ad copy. Paid Search Reporting adwords certifiedI offer optional weekly or monthly campaign reports. I know most of my clients don’t have the time to wade through reams of data so these tend to simply highlight the top level stats, what has been done that month and what will be improved or amended next month. Running PPC Already? I offer a comprehensive review / audit of your current or past PPC campaigns in order to improve results and save money. Click here to find out more. For peace of mind, it is worth noting that I am Adwords Certified. How? I carry out research and data gathering to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant Pay Per Click advertising campaigns. There is also an option to have regular reports on your activity.

Why? More so than ever before we’re all spending more & more time online. 95% of this time online is spent reading and engaging with content across various websites. If you’re looking for an effective way to bolster your paid search and marketing efforts as well as reach your audience beyond search, then display advertising could be just the thing. With a diverse range of targeting options and ad types. Sophisticated strategies can be designed and optimized to suit a wide range of marketing objectives, whether prospecting new acquisitions or re-engaging current & lost customers. What? I don’t believe in helping brands bombard users with ads they don’t want to see. I offer display advertising strategies setup and ran through the Google Display Network or GDN with an emphasis on relevancy. The Google Display Network lets you place ads on a wide variety of news sites, blogs and other niche sites to reach potential customers. There are three main reasons for using display advertising on GDN: Generate Awareness The Google Display Network helps you generate awareness by getting your ads in front of consumers on the right sites at the right time. With creative rich media ad types it is possible to engage with a target audience in innovative and creative ways, heightening response and user experience. Increase Sales The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people, more often at the right times. Users at the awareness or research stages of the conversion funnel can be targeted and pushed towards a conversion point. Where as users unaware but potentially relevant can be targeted and educated in a cost effective manner. Drive Loyalty The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind. The wide reach of the GDN helps maximize a brands share of voice, maintaining awareness and engagement with the right audience. How? I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant Display Advertising campaigns. I promote brand messaging in your distinct brand voice. There is also an option to have regular reports on your activity.

Why? In the past few years, YouTube has revolutionised the way the world creates and engages with video content. YouTube now gets over 900 million unique visits per month and has over 300 hours of video uploaded per minute! YouTube TrueView campaigns let you take advantage of a wealth of targeting options and are charged on a cost per view / cost per click basis. What? I don’t believe in helping brands bombard users with ads they don’t want to see. Instead I offer TrueView advert campaigns that give the user the choice to skip the advert after 5 seconds. This means that, as a brand, you get the right audience at the right price. There are two main types of TrueView adverts that I offer: TrueView In-Stream Trueview In Stream In-stream TrueView ads play before or during another video from a YouTube partner. Viewers see 5 seconds of your video and then have the choice to keep watching or skip it. You only pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative. TrueView In-Display Trueview In Display In-display TrueView ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience. You only pay when a viewer chooses to watch your video by clicking on the ad. How? I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant YouTube TrueView advertising campaigns. There is also an option to have regular reports on your activity.

Why? As the years passed we’re all spending more & more time online engaging with content on various websites. If you have ever looked at a website, and then been followed around the Internet by adverts for the website in question, then that was Remarketing! The biggest advantage of Remarketing is that the ads are targeted to only be shown to people who have already visited your website. What? Once a user visits your website, they are added to a Remarketing list, which monitors their activity on your site. If they leave without completing a previously selected conversion, they are eligible for targeting. Once the targeted user clicks on the ad they are taken back through to your site and a landing page of your choice. If they then complete a conversion, they are taken off the list. If not, the process starts all over again. Generate Awareness The Google Display Network helps you generate awareness by getting your ads in front of consumers. Increase Sales The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people, more often. Drive Loyalty The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind. How? I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant Remarketing Advertising campaigns. There is also an option to have regular reports on your activity.