Pivot
Orland Park, IL, Cook
Orland Park, IL, Cook
Pivot thrives on developing creative solutions for those key 'touch points' where your customers most engages with your business:
- Branding & Identity
- Creative Design: packaging / logo / etc.
- Digital: Web / Email
We LOVE partnering with our clients to bring life your brand through strategy, logo, and identity which shines through and inspires consumers to choose your business with creative design and digital.
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What makes a great website?
A great website clearly communicates your brand value to the end user. The result of which would drive your customer to a desired action...be it a purchase, download, social media follow, etc., it all depends on your goals. However, it all starts with a clear communication and understanding of your meaning and value.
What questions might you ask a client when starting a new project?
What is your business goal / what are you really trying to accomplish?
What would success look like to you at the end of this project?
Describe your creative process.
We call our creative process 'consumer-first', meaning that we look at your brand/business the way that consumers would see it. The goal is to see the world as your customers sees it. This may mean going in-store, deep dive in the digital space, interviewing customers, etc.. whatever makes sense for your business.
The Pivot team then collaborates and typically designers will each take a creative territory they explore. This provides multiple concepts and broad creative thinking then just getting designs from one person.
We review, refine, review, refine. Until we get it to place where we can narrow down the top concepts for the client for an initial review.
What information do you need from a client before you can start work?
It's important that we connect and understand with the client. Great creative doesn't come from emailing and assignment and spitting creative out the other end. The greater we can understand your business and your goals, the greater the output.
What do you love most about your job?
We love, love, love, developing creative solutions that resonates with the consumer. It's a great challenge to connect a brand with a person, but when it happens well, consumers are happy and so are you!
What inspired you to start your own business?
I led brands for larger food companies for almost two decades. I worked with probably 50 agencies over that span and I found that while many could be creative, almost all had trouble connecting the creative to the business goal. Since most agencies are simply made up of creatives, the reason WHY we need creative is to drive business. I wanted to create an agency that better understood that the role of design and creative is to grow a business. That's why I launched Pivot.
Why should our clients choose you?
Choosing Pivot means that you are getting BOTH brand experts that know how to drive business growth, PLUS a wickedly talented crew of creative designers. We've all worked together for a long time. we have fun, and truly want to play a small part in your success.
