Website Design and Development
The Key to getting found - long gone are the days of simply building a website and waiting for people to find it. In 2019, every element of your website needs to be precisely configured, otherwise your entire web strategy will be stuck in first gear, you won’t get the rankings you wish for, and your traffic will be almost nonexistent – in which case, why even bother having a website!
There are dozens of factors that need to be considered, and they all build upon one another to ensure your website gets the
maximum exposure possible. A few of the main factors include: Mobile Friendly Pages, Contact & About Pages, A Logo That Search Engines Can Read (not just an image), Optimized Pages for SEO (meta info, layout, etc), Strategic Internal Link Placement, Retargeting Pixels, Load Time Optimization (and page caching), An XML Sitemap, Robots.txt File Setup, Smart Site Architecture, An Optimized 404 Page, SSL Certificate, Image Alt Attributes, Scheme.org Structured Data, Correct And Tag Usage, Strategic Outbound Site Links, LSI Keywords, Social Sharing Integration.
We provide customized solutions to all our clients, and make sure that their website operates with Speed, Stability, Security,
Sterility and the ability to Scale. Here are some technical specifications (don’t worry if you don’t know what this means, WE worry about this stuff for you): Custom-Manager hosting, meaning that we personally manage every element of your website for you (this includes security checks, coding updates, etc). Super-fast servers specifically configured to deliver lightning-fast website load times. Private server usage limitations. We ensure servers aren’t saturated with a lot of other websites or that you’re ever anywhere near less desirable websites. This helps to ensure excellent server performance. High-Level security, including Antivirus and Malware Scanning (plus removal) so that your site always stays virus/malware free. Firewalls and DDoS Prevention protect your website from hackers and attempts to take your website down. Continuous WordPress site/plugins monitoring, so that your website is always up to date and any vulnerabilities are fixed as soon as they’re discovered. Daily Backups, so that you always have a safety net in place. SSL Certificate, which secures the visitor's connection to the website and also improves the website's SEO ranking. Content Delivery Networks (CDN), to ensure your web pages are loaded faster. 24/7 Support, meaning you’ll always have someone you can call on whenever you need help.
Search engines use over 200 known metrics to display the most credible and relevant results. Because every website is different, your campaign will be customized and structured based on your current search engine ranking and marketing goals. Our processes and strategies for each client are customizable, and always reflect the latest updates from major search
engines. This ensures that we focus on the areas that benefit your company the most. The following is a brief summary of
the tasks we do for your campaign. 1) URL Targeting - Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates. 2) High value keyword research - Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent. 3) High quality link building - Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers. 4) On-site optimization - We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the page(s) to ensure its growth.
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