Phil Allen, Copywriter, Content StrategistCertificate of Excellence 2019
Bournemouth, DorsetElite Pro (3 Reviews)
Phil Allen, Agent Persuasion
firstname.lastname@example.org / 07702 102030
I’m a freelance copywriter with 20-years experience delivering copy that sells — for websites, advertising, and marketing.
If you need more people to understand why you're different, I can help.
Whatever business you're in, I can adapt my style to suit. I’ve helped sole traders, LLP's and companies sell everything from financial planning, tech, music, software, lean manufacturing to SAAS more effectively — I've even helped a chain of Barbershops be hip.
How I work:
Ideally, give me 10-minutes on the phone to understand the scope of what you need. I'll then send you a competitive fixed-price quote pronto, so you know exactly where you stand.
I provide unlimited revisions on any copy I write. This means you won't start paying for an extra hour here and there if you want me to make changes.
All my quotes include time spent on investigation and analysis so I can write the most persuasive copy possible — hence the name 'Agent Persuasion'.
And if I'm writing SEO copy, I'll make sure the meta title and description is powerful enough to stand out against the nineteen other competitors that appear on the same page in Google.
Phil Allen, Copywriter, Content Strategist
What do you love most about your job?
Diversity. I get the same buzz writing killer headlines and creative hooks as I do from writing intellectually interesting long-form content.
What inspired you to start your own business?
To help sole traders, LLP’s and companies get a higher return from the money they spend on websites, advertising and marketing.
Why should our clients choose you?
I can provide two decades worth of experience writing winning words — without the hefty agency price tag.
Advertorials AdWords (PPC) Banner Ads DR newspaper and magazine ads Social media ads Linkedin Ads
Brochures and catalogues Direct mail Emails Newsletters Presentations, pitches Social media content
Banner copy, taglines Blog articles, white papers Content pages Landing pages News and press releases Squeeze pages
B2B, B2C Website Copywriting
Client: LabTech Brand new website content for tech billionaire Teddy Sagi’s ‘Camden of the future’ vision. 16-acres of irreplaceable London real estate integrated with app-based technology that connects 28m visitors, with over 1000 businesses, driving growth through cross-collaboration and partnership opportunities.
B2C Website Copywriting
Client: Jack Rabbits | Retail This project was a joy to work on. I don’t think I’ve ever met a small business owner who had a vision defined with such clarity. All they needed was to put it all into meaningful words that showed they were inclusive, culturally different and more ‘hip’ than the competition.
B2C Website Landing Page Copywriting
Client: Jones Hill | Independent Financial Advisor Generating leads in the financial sector is tough, so this campaign needed a creative approach and a unique value proposition. The unique angle I created also flowed through into web banner Ads, Google AdWords, press advertising, direct mail and email marketing.
B2B, B2C Website Copywriting, Press Releases
Client: DD Allen | Arts & Entertainment 600,000 unsigned artists in the UK and over 2m in the United States makes for a competitive market. I felt the best approach was to write content that matched the quality written by major labels for globally recognised music acts. It worked: the BIO and Press Release writing helped secure main stage bookings at prominent festivals and features in prominent music review sites. Multiple CTA’s, bio, press kit and blog features for an unsigned English artist pitching to music consumers, booking agents and major labels.
B2B Tagline Copywriting
Client: Project7 | Global Performance Improvement Fresh out of Japan working with the Toyota Production System, this business started as a 2-man team set to help manufacturing companies implement lean manufacturing methodology. Research suggested that manufacturers didn’t just need to evolve to grow, they needed to ‘Evolve To Survive’. 15-years on, Project7 is a global team supporting some of the largest manufacturers in the world. And the tagline is still in use today, ingrained into the company’s culture.
B2C Direct Response Ad Copywriting
Client: Marketing Agency | Healthcare There’s nothing worse than having your golden years impaired by chronic foot pain. This company had a permanent cure and was looking for a fresh approach to national promotion. We agreed the best way forward was to move away from advertorial writing to direct, punchy long-form sales copy for The Daily Mail and The Daily Express.
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