Penngo GroupCertificate of Excellence 2019
Houston, TX, Harris County(34 Reviews)
Penngo Group is a digital agency that focuses on quality creative. Real People, Real Scopes. From sales to development to marketing our core focus is on presenting the best ideas for the best value all while driving results.
Penngo Group Reviews
Penngo Group Q&A
What makes a great website?
Web design trends are ever-changing, evolving and adapting to the latest user behaviors. Each year, marketers learn a little bit more about how to design remarkable, highly functional websites that service different types of businesses and organizations.
As new technology emerges and user behaviors change, marketers are forced to find new and better ways to deliver the best possible user experience. As more data becomes available through advanced analytics and marketing automation processes, predicting customer behavior becomes easier, and designing personalized and intuitive user experiences becomes an expectation.
Your website is no longer a URL at which you park the existence of your online business. It’s often the first and most powerful presentation of your business – who you are as a company, what you offer, and why your products and services are better than all the rest.
What questions might you ask a client when starting a new project?
-WHY DO YOU WANT A WEBSITE (OR HAVE YOUR CURRENT SITE REDESIGNED)?
-WHAT’S YOUR BUSINESS/ORGANIZATION ALL ABOUT?
-WHAT SETS YOUR BUSINESS APART FROM YOUR COMPETITION?
-WHAT PROBLEMS DOES YOUR BUSINESS SOLVE?
-WHO ARE YOUR PROSPECTIVE CUSTOMERS OR VISITORS?
-WHAT DO YOU WANT VISITORS TO DO ON YOUR SITE?
-WHAT IS YOUR BUDGET?
-BY WHAT DATE DO YOU NEED THE SITE COMPLETED?
-WHAT ARE YOUR LONG-TERM PLANS FOR YOUR SITE?
- WHO WILL BE RESPONSIBLE FOR UPDATING YOUR SITE?
-WHAT DO YOU NOT WANT ON YOUR WEBSITE?
Describe your creative process.
The Penngo Group web design process requires 7 stages:
Goal identification: Where I work with the client to determine what goals the site needs to fulfill. I.e., what its purpose is.
Scope definition: Once we know the site's goals, we can define the scope of the project. I.e., what pages and features the site requires to fulfill the goal, and the timeline for building those out.
Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.
Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It's vital that you have real content to work with for our next stage:
Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.
Testing: By now, you've got all your pages and defined how they display to the site visitor, so it's time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
Launch! Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it's time to break out the bubbly.
What information do you need from a client before you can start work?
1. What does your business actually do?
2. What do you want your site to accomplish?
3. Do you have a website already?
4. What makes your company remarkable?
5. Who are your competitors?
6. What websites do you like and why?
7. Who exactly are your customers and what are their pains?
8. What features do you want your website to have?
9. How will you record your results?
10. Do you have a style guide or any existing collateral?
What do you love most about your job?
We at Penngo love being able to meet all sorts of new people and create new customers each and every day that perfectly suits our customer's needs.
Why should our clients choose you?
Bark clients should go with Penngo Web Design and Marketing Agency because we are not just focused on making a website and dropping it off. We want to grow your business and help your business exceed your expectations and be there every step of the
way that you need help with.
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