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Pearsall Creative LLC logo

Pearsall Creative LLC

Rittenhouse, Pennsylvania, Philadelphia

3 hires on Bark.com
Pearsall Creative LLC logo

Pearsall Creative LLC

Rittenhouse, Pennsylvania, Philadelphia

3 hires on Bark.com

About

Karin Pearsall is a graphic designer and branding consultant specializing in identity, print communications and packaging design. Pearsall Creative works with companies and individuals in a variety of sectors to provide thoughtful, strategic design solutions.

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Q&A

Every job starts with research because if you don't know what is happening with the 'competition', you can't provide a different and thoughtful solution for your client. So research is very important to the process. Afterward, brainstorming and sketching to get a number of ideas going, followed by narrowing down the best solutions and finessing the design(s). Most often, after reviewing with the client, there are a couple rounds of revisions to make sure the solution addresses all the client's needs.

Thorough discussion of project and scope of work is important, so I can provide an accurate estimate and make sure we are in agreement about what the design deliverables will be. No one likes surprises and I've found good communication is the best way to avoid disappointment or frustration (for either party!)

Being challenged creatively and working on really different types of assignments. It keeps work exciting.

After years of working on-staff and on a freelance-basis for many branding agencies in NYC, I moved to Philadelphia in 2010 and started Pearsall Creative LLC. I come from an entrepreneurial family so starting a business was probably inevitable but that doesn't make it any less challenging! What I really enjoy is partnering with other entrepreneurial people who have ideas for products or publications and helping them bring these ideas to life. It's a privilege to be part of that process and I find it incredibly rewarding.

In a few words, I would say my years of experience allow me to work very efficiently— which is always helpful when it comes to tight budgets. I think the designer/client relationship is a true partnership and we need to communicate and work together to achieve the best outcome. Lastly, I'm incredibly passionate about what I do and work very, very hard to surpass client's expectations.