Peach Technologies (digital division)
We love the importance of an intelligently crafted, high performing digital design. We base the foundations of this passion within our design strategy, which encompasses so much more than a visually sleek exterior. Our goal is to innovate solutions that balance form, function and creativity in order to deliver a website design, App design, online video or online Ad design built for the user, and most importantly that delivers commercial results.
Whether we create a brochure website to promote your brand and generate leads, a complex, dynamic and functional online portal or an e-commerce platform built to sell your products, we put every ounce of our digital geeky ability into creating something that is visually stunning. We don’t stop there, as standard we work with our intelligent analysts to deliver a solution that provides true insights on your site visitors empowering your business to grow.
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Peach Technologies (digital division)
What makes a great website?
If you have an existing site, or plan to develop one in the near future, it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. Lets touch on the five general components involved in making a website successful.
A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.
An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users' attention.
Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company's knowledge and competence.
Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.
4) Error-free copy
Remember the exposure your website will get. Double-check your facts and figures, as you don't know who may be quoting you tomorrow. Nor do you want to be recognised or remembered for typos, incorrect grammar and punctuation, or misspellings. Spelling mistakes and bad grammar are as unforgivable on a website as they are in other company materials.
A critical, but often overlooked component of a successful website is its degree of usability. Your site must be easy to read, navigate, and understand. Some key usability elements include:
• Fast-loading pages
• Minimal scroll
• Consistent layout
• Prominent, logical navigation
• Descriptive link text
• Cross-platform/browser compatibility
• Screen Resolution
There are hundreds of rules and guidelines for effective search engine optimisation. For starters, follow these simple rules:
• Use your important keywords frequently and appropriately in your copy.
• Minimise the use of tables and use Cascading Style Sheets for layout and positioning; keep your HTML code clutter-free.
• Leverage your links - make them descriptive and use your keywords in the link text
We've barely scratched the surface of what makes a website most effectively. However, by following these simple guidelines, you will be headed in the right direction.
If you feel a little lost... don't worry we are a bunch of creatives, digi geeks and developers who love to create online awesomeness.
What questions might you ask a client when starting a new project?
Tell me about a site you love and why you love it?
What do you love most about your job?
Define, Discover, Design, Development, Deploy.... watching the excitement in a clients eyes and then seeing the RESULTS via analytics that provide intelligence to a business.
What inspired you to start your own business?
We love the creative processing and innovation levels that come with producing spectacular digital outputs for clients. The challenge of creating and innovating something new with the digital realms that help businesses become successful is just something that can not have a value associated to it.
Why should our clients choose you?
The best answer is simply - get in touch. We are super confident that when you get in touch with us you will experience the desire and passion we have to create digital miracles for our customers. No matter the size of the requirement.
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