Paul Thomson Digital
Troon, Ayrshire
Troon, Ayrshire
Websites are the first point of contact for your potential clients and customers, so it needs to be the hub that links every facet of your business together. Whether you're wanting to run digital campaigns on social media or direct customers towards your website from search engines, it needs to be fast, responsive, and up to date with the latest devices.
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What makes a great website?
A great website needs to be built on solid foundations. It has to be quick to load, easy to navigate, and responsive to different screen sizes and devices; that's key to keeping customers and potential clients on your website.
Then it's all about design and content. It needs to look good, function well, and contain the information your audience will value. Maintaining regular well structured blog content is a great way to boost the visibility of your website on both social media and in Google's search rankings.
What questions might you ask a client when starting a new project?
The first question is really the simplest. Why do you want a website or a digital marketing campaign? Is it for brand awareness? Is it to direct leads? Do you want to host your own online store? Answers to these questions are key when it comes to tailoring our service to your needs.
What do you love most about your job?
I enjoy the challenges presented by the ever changing digital world, but I love academic research into subcultural behaviours and human interactions. To this end my qualifications include post-graduate and professional diplomas in digital marketing, and a first class BA(Hons) Commercial Music. My current post-graduate studies are focussed on the exploration of the relationship between "Millennial Consumers" and their subcultural activities.
Building websites for clients and connecting them with their audiences lets me see these human interactions in action.
What inspired you to start your own business?
Working to my own schedule gives me the flexibility I need to continue learning and developing my skills. I also tend to work late into the night, so being tied to a desk in an office can be a bit awkward. You can find me working anywhere there's WiFi and freshly ground coffee!
Why should our clients choose you?
We're a young business, but talented, well placed and well qualified to deliver a high quality service. We have experience working internationally with the public, private, and academic sectors. Our team are certified by Google to operate all of your AdWords and Analytics, and by Facebook for social marketing and media management. Paul Thomson Digital also works in partnership with other local creative agencies to produce video content and graphic design.
Check out our blog page to see some of our previous work https://paulthomson.co.uk/blog
