NY-LON Marketing Ltd
Westminster, London
(1)
Westminster, London
(1)
NYLON Marketing goes beyond fifteen minutes of buzz by creating strategically focused marketing and PR for a lasting impact. We are an international marketing and PR agency which specialises in integrated online marketing and have built a reputation working with companies targeting niche audiences due to tight targeting (campaign driven) or a limited audience for a product or service.
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1 customer review
Shaun Orchard
We have used Nylon for the past three + Years.
What we like about Nylon is that they get to understand your business very quickly and know exactly where we need to be cost effective and the most strategic with our Marketing and Social Media.
We have a solid strategy that is discussed well in advance, they are just a phone call or email away with any new ideas we or they may have and can adjust the message accordingly.
We have been in existence for over 20 Years now and have built our reputation on trust and value for money, NYLON help us keep the Fluid name where it needs to be as we continue to successfully expand throughout the Country.
Shaun Orchard
Commercial Manager
@fluidhygiene
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Branding and Positioning
WHAT DO WE DO DIFFERENTLY?
Our branding projects are about more than just a pretty looking corporate logo, (although we can do that as well!). What we are seeking to achieve is to create a position in the market which is uniquely yours. Whether it is from a messaging perspective, a personality, or a style, it needs to be uniquely identifiable as belonging to you. Even if your logo fell off the page (!), we still want people to recognise that it is your website and not that of your competitor. So knowing our customer very well is the first step to giving you the right branding and positioning in the market.
Marketing Strategy
WHAT DO WE DO DIFFERENTLY?
Strategy is not typically a standalone service we provide. Being strategic permeates every aspect of our work. Whether we are changing up a social media campaign to improve results, or creating new content for a website, strategy is at the heart of what we do. We are always looking to ensure we create a lasting impact which benefits the business in the longer term, as well as ticking off some quick wins in the short term.
Digital
WHAT DO WE DO DIFFERENTLY?
First of all, we don’t sell websites in isolation. We sell website projects backed by online marketing for a minimum of 6 months. Analytics and conversion tracking is built into every project we manage and we track, analyse and report every month. We make simply effective websites and then we make sure we are listening to what that website is telling us!
Content Generation
WHAT DO WE DO DIFFERENTLY?
Content is developed with business objectives, strategy and the ability to create more content in mind. Whether the content is design inspired (adverts), or text based (copywriting), we start from the perspective of how does this help you communicate to your audiences more effectively. Our corporate literature projects aren’t just about replacing images and words to create a very similar brochure that you have had before (or even worse, that your competitor has already developed!), we seek to move things forward; perhaps with unique messaging, maybe adding a meaningful strapline, or using imagery to differentiate your content, we look at the whole picture. It might take longer to produce, we are not a ‘churn it out’ print shop, but what we produce will reflect not just the business you are, but also the business you want to have in the future.
Social Media Management
WHAT DO WE DO DIFFERENTLY?
We do not recommend buying followers, or creating campaigns which solely relies on automated engagement, we believe in 100% organic growth and REAL engagement.
Having a channel strategy and an audience strategy helps produce a better content strategy for social media. As a strategically focused integrated online marketing provider we can also work to produce both social and SEO benefits.
Brand Reputation Management
WHAT DO WE DO DIFFERENTLY?
Our commitment to this highly confidential service means we have invested in leading monitoring technology. Real-time alerts are monitored and appropriate actions taken according to agreed protocols. Your privacy is important to us and we put in place systems to ensure information is not circulated beyond the team under a full non-disclosure agreement.
PR
WHAT DO WE DO DIFFERENTLY?
We don’t ‘scatter gun’ news, making your investment in PR more in line with your business objectives. Our approach is specific to your target audiences. NYLON provides planned and sustained PR to its clients that establishes and maintains goodwill and mutual understanding between you and your public.
We’re not into just AVE reporting because we are communicators (if you want an accountant we can recommend a few!). Our method of ROI measurement will provide you with meaningful insights into who is engaging with you, so that you can also use this as a business tool.
