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My TrueNorth - The Ethical Coaching Company logo
M

My TrueNorth - The Ethical Coaching Company

Warrington, Warrington

(26)
My TrueNorth - The Ethical Coaching Company logo
M

My TrueNorth - The Ethical Coaching Company

Warrington, Warrington

(26)

About

We are the UK's leading Ethical Coaching Company, founded by 2 x Global Entrepreneur 'Big Impact to Business' Award Winner - Jay Allen.

"I'm somewhat reticent to call myself a coach" Jay explains "It would appear EVERYONE is becoming a coach these days, but with little to no experience of ever having run a business"

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Reviews (26)

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P
7 April 2019

Very Professional and inspiring. Recommended.

L
6 February 2019

Very inspirational complimentary call, food for thought! And certainly came away feeling I must get involved!

B
8 December 2018

I spent an incredibly useful half hour with Jay discussing my business and how to move forwards. I left with actionable points and a conviction that my growth plans are achievable. Couldn't have asked for more.

J
17 November 2018

Jay lent me half an hour of his time that was incredibly inspirational and informative. You can feel his energy and optimism even over the phone. Some of what he says can be hard to take but really, that is the whole idea - he gets you out of your comfort zone and sets you straight on what needs to be done in terms of goals and how to achieve them. Cannot praise him enough. More...

John, my sincerest of thanks for taking the time and consideration to write such a glowing testimonial. I am only pleased to have been able to assist you, and hope my thoughts, idea's and suggestions are now being put to good use, to SCALE you and your business? I wish you every continued success.

G
9 September 2018

Jay provided superb speaker coaching walking me through a method to transform my speaking from stage. Highly recommend

S
26 July 2018

As a sole trader I think the workshop I attended was a more focused towards bigger business. That said, the points raised were very useful and have given me much food for thought. Good, clean common sense approach, and Jay Allen presented in an animated and passionate way. Definitely recommend any business owner to have a listen to what he has to say. More...

D
26 July 2018

I first heard Jay Allen speak at Propellor ( formerly Northern Lights) at UCLAN, Preston, organised by Lateef Badat.
Jay gave an amazing presentation which gripped the Considerable Audience with his Inspirational view on life and what we can achieve by working together.
Last Thursday, I attended at the excellent St James Business Centre Warrington, a Workshop that was very well prepared and allowed attendees to put forward their points of view. I particularly related to when he mentioned his very severe injuries, during his time in the Army, and how he overcome these.
As a result, I have a much clear vision of the way forward.
I would highly recommend Jay and you should make every effort to see him.
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A
26 July 2018

I recently attended one of Jay's seminars on how to #AddaZero. I was inspired by the content to reflect on my business goals and how to ensure my new business is successful. Following on from that I booked in a call with Jay who offered expert practical advice on both my website and my business strategy. This was invaluable. I am excited about the improvements I am about to make based on his advice. I couldn't recommend him more highly. Thank you. More...

M
26 July 2018

I've just had a business coaching session with Jay which has been excellent. I have so many things to think about from the conversation and tangible steps to take to assess my business and optimise what I want to create and how I create it. I've needed something like for some time and Jay delivered. Thanks Jay. More...

K
26 July 2018

Great catch up with Jay Allen this morning, every minute spent was influential and helped me with a few current problems i was having with my new business venture. If you are lucky enough to spend a few moments with Jay himself or the Ethical Coaching Company i would strongly advise.

Regards Kyle
21 Degrees Digital
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C
6 June 2018

My True North is the ethical coaching company of Jay Allen. You cannot but be impressed by Jay's knowledge, how everything he does and creates is so well thought out and researched and by his integrity. I would like to thank him for the time and effort he has invested in me and to assure him that I will be taking heed his advice.If you get a chance to meet and work with Jay, I would urge you to leap at the opportunity. More...

A
6 June 2018

Jay has a beautiful gift of conecting with you yet keeping you in line in order to get of your head and into your heart. He is incredibley supportive and guided me in creating an achievable plan of action. He is genuine and vastly knowledgeable. I feel so much clearer with the direction I'm taking my personal brand and now have daily tools to put into practice. Thank you for seeing me More...

J
6 June 2018

Jay is a quality human being through and through - an inspiring speaker, and a transformational coach in so many ways. Jays insights and coaching is on another level! Can't recommend MTN enough!

R
6 June 2018

What a transformational hour, it has been, having a one to one call, from the incredible, motivational and authentic keynote speaker and coach, Jay Allen. Jay really does help you to give your message purpose, impact and clarity. If you're wanting to make a difference in your life, or the life of others, I cannot recommend Jay highly enough. More...

D
6 June 2018

Jay is a passionate advocate which together with his wide breath of experience means he can help any type of business - in our case a charity. The whole experience has been effective and efficient. Thank you. More...

J
6 June 2018

Jay is such a gem! So many facets is he able to distinguish micro to macro detail for you and your business, his keen sense to guide you to the best place for you and your customers. A fantastic coach and a fantastic person to spend time with, you will feel energised and buzzing with ideas to implement after your meetings! Looking forward to an exciting future ahead for me and my business. Thanks Jay! More...

M
6 June 2018

Absolute fantastic service.Jay has been great and so helpful, to reorient me back on to a more successful path. Thank you.

L
6 June 2018

After learning from Jay different business ideas and models that I can incorporate into my new business, I can immediately see the impact it is going to have. Such knowledge as well as instructing in a concise and understable way.Brilliant, thank you More...

S
6 June 2018

Jay's workshop was fast-paced, clearly presented and no nonsense. A refreshingly clear framework for growing my business

K
16 May 2018

Great catch up with Jay Allen this morning, every minute spent was influential and helped me with a few current problems i was having with my new business venture. If you are lucky enough to spend a few moments with Jay himself or the Ethical Coaching Company i would strongly advise. More...

G
25 February 2018

At a time when many will only give that for which they are paid it is highly refreshing to meet an organisation and individual that freely delivers so much more.

J
29 December 2017

Jay is such a gem! So many facets is he able to distinguish micro to macro detail for you and your business, his keen sense to guide you to the best place for you and your customers. A fantastic coach and a fantastic person to spend time with, you will feel energised and buzzing with ideas to implement after your meetings! Looking forward to an exciting future ahead for me and my business. Thanks Jay! More...

M
23 November 2017

When speaking with an expert, they usually drop "nuggets" of golden information. I had the pleasure to speak with Jay Allen and I received an entire gold mine of information from him. I can't begin to express the appreciation and respect I have for this man who took the time to share his wisdom and help guide me to what I anticipate to be a life changing path. More...

D
6 November 2017

I’d like to thank Jay for not only giving me some great advice but also the timing of the advice, although I guess some could say that’s just plain old serendipity working its magic.

Jay is top bloke and an excellent business coach.

Mike Clark
The Non Pc Diet
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R
24 October 2017

My TrueNORTH offers no-nonsense business solutions that work. The #addazero workshops contain a wealth of free information and the membership groups are an excellent investment for those looking for serious growth. I would recommend My TrueNORTH and Jay Allen to anyone who's looking to grow their business. Rachel Kay, Director of lovelocalexpo More...

C
19 May 2017

Jay is simply a fantastic coach. One of the most inspiring people I have ever met. His knowledge on business, marketing and how to grow a company are simply invaluable. I will always have Jay as my coach/mentor and I can't wait to work with Jay on the journey of making my company successful. Trust me, your business will skyrocket if Jay is on your side! More...

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Q&A

That moment when you see another Business owner who has worked so hard to achieve what they have achieved, suddeny 'get it' when what you have helped them overcome has enabled them to SMASH goals that were otherwise dreams, and completely transform them and their families lives.
Like Matt, who went from 1 suburb office to trading across 5 continents. Or Liz who again went from a Northern City Office to the HEART of the Capital, or Richard who added more than £160K in additional revenue within 6 months of joining our coaching program!

I was exceptionally fortunate to have been in the 'right place, at the right time' and have received some of the very best training available in terms of management, leadership, goal setting and achievement. I've always been in service in one way or another, initially as an Advanced frontline Trauma Medic in the British Army, and subsequently as an employer.
I became dis-illussioned with all the 'I told you so' types and decided the only way to really make a difference, was to be the difference!

Since leaving the service, I have worked as an advisor at National Boardroom level for 2 of the UK's largest High Street Chains, and regional board level within the Public Sector before branching out on my own, tired of working to others agenda, and wanting to make a bigger difference to more people.

2 x Global Entrepreneur 'Big Impact to Business' Award Winner (Kauffman Institute of Entrepreneurship)
Smith & Williamson 'Clear Business Thinking' Power 100 listed
47 Clients having become owners of Million pound+ businesses
7 National finalists in Entrepreneur of the Year

And our MISSION to help 10,000 Business Owners ADDAZERO to their personal disposable income!

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