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Dynamize Marketing Ltd

Redditch, Worcestershire

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About

We have over 30 years of combined expertise here at Dynamize Marketing with members of our team having worked for both corporate, SME and start-up organisations. Add in the fact that we’re qualified marketers and you can rest assured that we have a wealth of knowledge across the full spectrum of marketing services.

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5/5

1 customer review

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28 September 2020

My rating is based on the expert advice I received, and also the amazing return on investment I have seen after engaging with Dynamize.

I would without hesitation recommend using their services for both Marketing and Web Development.
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Q&As

Every day is different! Even after 15 years working in operational marketing I still love the buzz when campaigns outperform expectations!

I knew that we could serve customers better than most other agencies, returning better results for a lower cost. Having used agencies myself in the past, I could see the gaps missing in the service - such as formal marketing qualifications and a better approach to partnership working.

We’re really passionate about Marketing. The whole thing. Whether it’s formulating an in-depth business strategy, designing exciting social media content or creating engaging website copy, there’s value in it all. We love how our work can help boost our clients market share and take their company to the next level.

As an agency run by qualified marketers, we know how we can deliver positive results for your company. That’s why we vow to bring energy, trust and commitment to every project we work on. We believe in full transparency around our costs, providing professional, affordable marketing for all. It’s our honest approach that has made us a reputable name on the market.

Services

Do you remember the world without social media? Whether we like it or not, social media has grown into a daily obsession for billions of people around the world. In fact, there are over 3.6 billion users worldwide as of 2020 and this is projected to grow to 4.41 billion by 2025. The good news? This offers a huge audience for your business to sell to.

Whether you’re looking to build a solid local customer base or expand across the nation and beyond, social media is an excellent tool to facilitate this. Whilst, as marketing professionals, we always emphasise to our customers that it is not the ONLY way, it is still a very useful channel which we can use to reach your audience. Put it this way, over 60% of users on instagram say they've discovered new products or services on the platform. If your competitor is active there, can you really afford to let them steal a march?

That is where Dynamize Marketing can help. As the leading marketing services agency in Worcestershire and the West Midlands, we’re able to provide comprehensive social media strategies and solutions. All of which are tailored to the goals of your business.

How is it that some posts attract thousands upon thousands of likes and other’s receive barely any? Of course, while the size of the account’s following is obviously a contributing factor, it’s also down to something else - engaging content.

In the modern world of social media, everybody is in a rush. Whether they’re on the bus to work, waiting to go into an appointment or simply scrolling through their news feed whilst the adverts are on, they’re looking for something interesting. Something that captures their imagination. Your content has a split second to do that.

That is where Dynamize Marketing can help. We’ve invested heavily in a huge range of creative tools, ranging from web-based design applications and a podcast studio to video editing software. As a result, we’re able to create engaging, attention-grabbing content that will help your brand to stand out in the news feed. This could be done via a number of ways including video, tiles, reels and stories. Oh, and we even keep our customers up to date with the latest trends to hit social media! Of course, having quality text to accompany your post is also effective. That’s why we’ll provide this too, conveying your message in an appropriate way complete with researched hashtags that will maximise post exposure.

So whether you’re looking for epic videos highlighting your product or fun, imaginative media displaying your service, we’ve got the tools and the talent to help you.

Do you have a specific message you want to get out to market? Is there a certain service or product you want more exposure for? Work with us and we can help drive customer awareness for what you’re looking to achieve.

We’re no strangers to sitting down with our customers at the start of the month to understand what they want to achieve over the following period. For us, collaborating closely is the most effective way to ensure we generate the best possible results. Whether it’s driving traffic towards a specific web page or increasing brand awareness, we understand the complexities of social media and how we can maximise exposure.

Added to this, is the fact that we’re constantly keeping tabs on new technology for the benefit of our customers. We’ve recently invested in a state-of-the-art AI-driven social media management tool, providing us and our clients with all the analytical information we need to know to provide them with as much value as possible. That’s why we can plan out the social media campaign from the very beginning, allocating specific posts to key times during the day where they’ll receive the most exposure. Our software then publishes the content automatically at the time specified, ensuring no opportunity to get in front of your audience is missed.

Let us take on the campaign planning and implementation, leaving you to focus on other areas of our business.

With the amount of social media platforms prevalent across the market, you’d be forgiven for wondering where you should focus your efforts. Understandably, many companies believe they should have a presence across the board - particularly on the bigger platforms such as Facebook, Instagram, Twitter, LinkedIn and Tiktok. However, this can actually leave you spread rather thin, impacting the quality of the content you’re able to post on a regular basis.

Here at Dynamize Marketing, we’ve got extensive experience driving brand awareness and revenue campaigns across multiple forms of social media for our customer. So much so, that we’re well aware that there isn’t a one-size-fits-all approach. Every business, their needs and target audience is different. It’s critical that you’re able to align your social media activity to your business objectives. That is why we’re able to offer expert social media consultancy, performing an in-depth analysis of your market segments, competitor activity and audience behaviours to help identify not only what platforms you should be using, but how you should be using them.

Our consultancy service is on-hand to help our customers build a comprehensive social media strategy. Through this, we can help shape conversation amongst your audience involving your brand, building customer loyalty and attracting new prospects in the process. Furthermore, it also offers the opportunity to take your message and content directly to the customer. On that note, how much do you know about who your customer actually is? We can help you determine this via the formulation of a buyer persona, which interprets the demographics of that person, therefore impacting the best methods we can use to get your brand in front of them.

Of course, this service isn’t exclusively available for those starting their journey in social media. Some of our clients have used the platforms for years and needed a fresh pair of eyes to look at their content from a different angle, bringing new ideas to the table. Just sitting down and engaging in creative discussion with them has led to some exciting campaigns popular with their audience.

No matter your level of experience or knowledge of social media, don’t hesitate to use our consultancy services. We’re in a unique position to help you tie your social media strategy in with the rest of your brand to maximise business performance.

Did you know that the organic reach of your accounts on social media has decreased? Not through any fault of your own, but as a result of the platforms themselves. When they realised that they had a huge audience in the palm of their hand, the likes of Facebook quickly moved to a pay-to-play model for brands. In fact, the average reach of an organic page post now hovers at around 5.20%. That’s a staggering one in nineteen of your account’s fans actually seeing your content in the first place. How can you impact this? Social media adverts.

From 2020, the global spend on social media advertising is set to increase by 20% to an incredible £43 billion. More brands than ever are using the likes of Twitter, Youtube and LinkedIn to increase the reach of their paid search campaigns, opening up the doors to new customers and prospects in the process. It’s an ideal opportunity to increase the visibility of your brand and position your business in front of users you may have been unable to reach before.

Dynamize Marketing has a proven record in driving successful social media advertising campaigns for our clients, positioning them in front of exactly the right customers they’re looking to attract. Our success has come from collaborating closely with our clients to understand their business objectives and how we can tailor a social advertising strategy to meet them. We use a host of analytical tools to identify the best methods to reach and engage with your target audience; whether that's business-to-business, business-to-customer or a mixture of both. From here, we’ll create relevant, engaging content that will drive results and ensure your paid social budget is being maximised fully.

For example, we recently undertook a similar project with one of our retail clients. Upon receiving our detailed insight on the market, they made the decision to make an investment of £500 (£200 on social media advertising and a £300 campaign fee). Having done the due diligence and market analysis, we were able to deliver a return of £16,075. That’s a staggering 3,115% return on investment.

If you haven’t been receiving the expected performance from your social media advertising activities, contact us on the form below or call us today to discuss how we can help. We’d be happy to discuss a number of examples where we’ve positively impacted our customers results.

Paid search advertising is a digital marketing method that is continuing to grow rapidly. In 2019 alone, paid search advertising spend worldwide was an astronomical £135.9bn. So what is it? And why do you need it?

Well, paid search marketing is when marketers place adverts on search engine results pages (SERPs) and pay for the engagement that comes through as a result. Have you ever noticed when you’ve done a search on Google, Bing or Yahoo, that there are often two or three results with the word “Ad” next to them at the top? Then, if you scroll down, you’ll see the organic results? That’s because they’re paid ads, positioned at the very top for the users attention. This gives them the premier place on the page to attract a visit to their website and, potentially, a sale.

The team at Dynamize Marketing have extensive experience devising and executing profitable paid search advertising campaigns. For us, it’s all about maximising the return on investment for our customers. We take a data-driven, analytical approach to our work, undertaking stringent research, analysis and testing to inform our decisions and get the best results.

While we’re able to create effective paid search advertising campaigns across all search engine platforms, you won’t be surprised to read that Google is the most popular with our clients. Quite understandably so. As of August 2020, the company dominates the search engine market with over 92.05% market share.

Our team of experts at Dynamize Marketing can tailor campaigns to target the people who want the product or service you’re offering. We’re able to build a multi-layered strategy covering various criteria including location, device targeting and constant keyword optimisation. This way, we can place your adverts in front of the customers who are ready to buy. By adopting this targeted approach, we can maximise the return on investment from your Google Ads campaign and propel your business towards its revenue target.

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