I bring depth of experience to creating effective communications, asking informed questions in interviews with subject matter experts, internal stakeholders, and community partners. I know how to cull research data to support the message's strategic positioning.
Because when the strategy is right, and the writing is good, it has the power to pique a buyer's interest. It arouses emotion and provokes action. Convinces and persuades.
The right words impart well-crafted information about a professional service, technology, or a widget because the language is instructive and useful. It sends the right message to substantiate an organization's skillfulness in a given discipline, market, or niche. It tells people something they may not have known before.
A good story is brought into more colorful existence with images. I incorporate facile, collaborative work with multimedia designers to support the writing's specific call to action. The content I develop includes but is not limited to feature article writing, white papers, internet content/website landing pages, blogs, news and press releases, fact sheets, product sheets, and 140-character evergreen Twitter messaging. When relevant, I survey the readership's interest level in a given information vehicle. And I bring a keen eye to understanding the end-user's information needs vis-à-vis an organization's specific communications objectives.
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