Toronto, Ontario
Toronto, Ontario
Michael Rafelson Photography+Video is a Visual Content Producer of Photography+Video for Social Campaigns, Branding, + Digital Experiences.
Today's language is visual and visual storytelling is the main form of communication. We only get a few seconds to convey the story;
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tony pigott
Michael has completed a number of projects for me over the years ranging from commercial photography to video and digital systems.
I have also acquired several of Michael's art pieces.
I am glad to speak with anyone about Michael's outstanding talent and professionalism. There are few photographers in Canada that can provide his depth of experience, creativity and resourcefulness.
Tony Pigott. Former CEO of J.Walter Thompson, Co Founder of Brandtrade.
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Megawatt - Persuasive Communications
Michael brings a unique blend of talents to all projects.
A sensitive skilled photographer, storyteller, editor, composer and musician that will capture the essence and exceed your expectations.
Richard Wolfe
Michael has that rare ability of finding the elusive quality in one’s personality and capturing it through the lens of his camera.
Susan McIntee
Always a pleasure to work with Michael. What an incredible talent!
Cam
Michael is the consummate pro. He’s traditional in his views but progressive in his approach. In a world of iPhone selfies Mikie elevates, brining an artist’s unique eye to every photograph he takes.
LHoff
Michael is an outstanding photographer who has always provided excellent quality, speedy and friendly service at an excellent price. We would never have any question about recommending Michael! More...
What’s the secret to taking a great photograph?
Carefully looking at what is in front of you. Being open to a new approach for each assignment. Formal composition, and always keeping in mind what the story is that needs to be conveyed. I basically go into a zone. And always. Light.
What questions might you ask a client when starting a new project?
1. What is your goal/outcome that you want to achieve?
2. Who is the audience?
3. What is the budget?
4. What style?
What do you love most about your job?
Meeting a variety of people and shooting a wide assortment of subject matter.
What inspired you to start your own business?
The desire to become a true professional, craftsman, and artist. AND A LOT OF FAITH!
Why should our clients choose you?
My work doesn't look commercial. It looks professional in a real way.
Basically because of my eye; the way I look at things, the experience that I have, and the passion and curiosity that I continue to have for new ideas.
Visual Content Producer of Photography+Video for Social Campaigns, Branding, + Digital Experiences.
Video+Professional photography: Portraits, Products, Headshots, Aerial, Fashion, Industrial, Theatre, Food, Landscape. Love the variety of challenges.