By Digital Means
New York, NY
New York, NY
Here’s the thing...
digital marketing is constantly evolving and if you want to see any sort of results in your efforts it requires business owners like you to have a good digital marketing strategy in place.
In order to help you continue being competitive in the market, we develop structured strategies for companies like yours which include the following:
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What do you love most about your job?
I love creating things that bring others the success they were looking for. :)
What inspired you to start your own business?
I had owned a business for more than 17 years. I was originally in IT services as that was an original passion of mine from the late '90s. As an owner, I managed our marketing in addition to many other aspects of the business, as you can imagine. After some time, the innovations in network technologies tapered off and there wasn't much to keep my interest. But digital marketing is still constantly evolving and many need help to get the most and best out of it. And that's my true love, helping people with something that is new and oftentimes complicated, to get them the results that make a difference. Whether network technologies or digital marketing, the drive is the same, the medium just shifted.
Why should our clients choose you?
I've been coding, marketing as a business owner and generating leads through digital marketing since it was pretty much a thing. My experience is rich and deep.
Content Marketing
Content Marketing is a key component in every digital media strategy. The content strategy we develop for you includes content that is clear and informative and not only appeals to your audience but is also deliberate in its Search Engine Optimization (SEO) plan.
The type of content we develop can be repurposed in a variety of ways allowing it to be tailored for multiple channels.
With a clear content strategy, you can build brand awareness and a loyal following.
Remember, content is king.
Digital Advertising
With your content strategically developed, the role of digital advertising is to get that well-crafted content in front of your ideal audience and move them through your sales funnel, seamlessly and effortlessly.
The audience you want to reach will determine where you find them and how you will advertise. Targeting, tone, offer, and creative all matter when developing a successful advertising campaign.
It all involves testing, metrics, analytics and of course, strategy. Whether it’s Facebook, LinkedIn, Instagram, or any other social media platform, strategy is what creates success.
Chatbots
Your website captures more leads and drives more sales with a 24/7/365 digital agent online. That’s exactly the role chatbots fill.
Chatbots are customized apps that are designed to send messages to users in a familiar interface, much like a live chat widget.
We design them to carry out any number of tasks that your visitors may be looking for, including pointing them to the right product, directing them to your sales team or even booking a reservation.
Ultimately, they become your nonstop digital agent, interacting with as many visitors as you have on your site at any one time, giving your visitors a great experience and capturing more leads to fill your funnel.
Funnel Marketing
Once you have a new lead you want to do everything in your power to convert them into a buyer. That’s where funnel marketing shines.
Funnel marketing is the art of taking prospects from one stage of the buying process to the next with ease.
Each service or product will have its own funnel that will consist of content, delivery method and goal for each buying stage.
Developing a good marketing funnel entails creating customized buyer profiles, defining goals and the journey you’d like to take the buyers through in order to get the result you want.
The use of marketing automation plays a part in creating really good marketing funnels and they don’t have to be expensive.
