Magniventris
201 Dean Street, Providence, RI, USA
201 Dean Street, Providence, RI, USA
"Ethics" is more than just a buzzword.
Website accessibility. Inclusive design. Privacy-respecting measurement. Socially-aware media plans.
With 14 years of experience in digital marketing, we reach your organization's best customers while making sure you feel good about what your marketing is doing in the greater world.
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Positioning Bible
The Positioning Bible ties your company’s advertising together to a clear, unique position in your market.
In the Positioning Bible, you’ll get:
• Analysis of how your company fits in your market, making sure your business has no direct competition.
• Copy strategies from competing businesses, giving your company’s ads the blueprint to stand out from the crowd.
• Customer research from your company’s own data, making sure you’re speaking the same language as your audience.
• “The Big Idea” for your marketing, keeping your brand in your customers’ minds by explaining the answers to your two big questions perfectly.
• Examples of how “The Big Idea” could be implemented in your current marketing mix.
In as little as two weeks, your Positioning Bible will help you drive decisions about your marketing channel mix, ad copy, and sales communications. You’ll make a major impact on your customer growth while staying true to the things that make your company special.
Strategy Playbook
The Strategy Playbook gives you the best marketing plays to reach your potential customer base.
Far more than just a list of potential advertising channels, the Strategy Playbook is a customized choose-your-own adventure to getting customers for your business.
The Strategy Playbook gives you:
• Competitive Research, showing how your marketing will fall in the landscape of your audience’s habits.
• Your Optimal Marketing Channel Mix, including where your campaigns should run and for what products and promotions.
• Positioning-based Ready-to-Run Copy for each channel, making your implementation as easy as copy-paste.
• Marketing Tools Suggestions, giving your team the best chance to make your marketing work for you.
• Campaign Spend Estimates, letting you choose the best way to reach your customers.
• Implementation Schedules, keeping you on track to actually get your campaigns live.
Based on your positioning and your goals, the Strategy Playbook sets you up with ready-to-go marketing strategies that drive real revenue in as little as 10 business days. It’s your company’s best way to build on the foundation of your Positioning Bible to make an actionable marketing plan.
Project Implementation
Moving from abstract strategy into Project Implementation is daunting. A strong Strategy Playbook based on your Positioning Bible will help you figure out what, how, and when your marketing gets implemented, but won’t do the actual work.
If your team has the time to create marketing materials, measure and optimize campaigns, manage your relationships, and get the word out for each campaign, you can take your Strategy Playbook, hand it off to your team, and have them work their magic.
But if you need any help putting your plans into action, Project Implementation becomes a difficult hurdle to leap. Much of marketing takes practice to put into motion effectively, and it’s too easy to waste effort before you haven’t “done it before.” Not to mention, it’s hard to have a full Rolodex of every professional you might need for a given campaign.
Transparent pricing, clear deliverables, and a commitment to your Positioning Bible and Strategy Playbook will make sure your project gets the results you need.
