Logic Byte

We believe there are four crucial aspects to an effective website - planning, design, technology and content. Only by considering all four can a website fully meet it's objectives. Intelligent planning, creative design and top quality programming together with genuine content make a site that truly delivers.

We have experience working on a huge variety of projects and are always open to new challenges. It is important to have a solid technical foundation for your site so we are happy to offer advice where appropriate and are equally happy to work to your exacting technical briefs.

A well coded website has many benefits; it will run smoothly, rank well in search engines and be cross browser compatible.

Logic Byte employs rigorous testing to ensure that all visitors will get the most from your site. We always code to W3C (The World Wide Web Consortium) standards and WAI (Web Accessibility Initiative) accessibility recommendations. By adhering to these guidelines it means that your website will perform exceptionally for all your visitors.

As the Internet becomes increasingly competitive, user experience becomes more important.

Designing an effective website requires both planning and design. Only a combination of the two leads to the real success of a website. A clear website structure, creative talent and experience come together to create a website that looks great and that your customers can access intuitively with ease and enjoyment

Whether you are looking to set up your first website or re-brand or develop and existing site we can help. Acting on your requirements we'll come up with a design that suits you and your company's needs making your business stand out and be remembered.

A valuable website blends established conventions, emerging best practices and proven marketing principles.

Many studies nave been made on how important website layout is. Our planning stage of designing your website defines where and how website elements are seen and how they should function. We take into consideration search engine optimisation, current web standards and user browsing habits.

Website content has to have a clear structure so Internet visitors can find what they're looking for with minimal effort. We create a websites which are interactive, functional and user friendly.

Once a website structure and it's elements are defined we move on to visual design and development.

Reaching customers through email
Creating an accomplished website is just the beginning when it comes to extending your business on the internet. Email has long been considered one of the biggest revolutions of the Internet era simply because of its capability to send instant messages to anyone at anytime. This provides you with the platform to promote events, products, services and your website itself.

Whether your business is online or offline, e-marketing is a powerful and cost effective advertising medium. Whether your goals are to elevate sales, build long term customer loyalty, increase company awareness or just to keep your contacts up to date with your latest news, email newsletter campaigns have become an integral part of the marketing mix.

You can even take advantage of viral marketing opportunities by encouraging recipients to forward emails to friends using our 'send to a friend' feature.

We design templates that reflect your brand and test them so that your message is displayed consistently to all recipients, then we send and track your email campaigns.

From the minute your email is broadcast you will be able to track detailed information about the campaigns success including; open rates, click rates of links within the email (and when they were clicked), and which email addresses opened and clicked through. You'll gain valuable insight into recipients' interests by tracking who reads your emails and the links they click on.

Email Quality
We use a globally recognised SMTP service that aims for the best possible deliverability. The SMTP server is the server that sends the emails and basically the one we use has what is referred to as 'a good reputation' with email ensuring less emails are delivered to spam boxes.

We'll check the content of the email against some spam filters to be extra sure. And we'll check it with email boxes such as Hotmail, Yahoo, Gmail etc before it's sent as well. And we will also check that the email looks looks correct across email clients; Hotmail, Yahoo, Gmail, Entourage, Outlook Express and Mail.

Hosting is where your website files are stored so that your site is available on the world wide web.

Robust and reliable hosting with 24/7 uptime is at the heart of every successful website.

Our hosting packages also include email addresses and incoming and outgoing mailservers.

For content managed sites we use an ASP.Net 3.5 enabled server with an SQL Server 2008 database. We use our own dedicated servers and all data including the content database, web pages and email will be backed up on a daily basis to an off server backup area.

Our web servers also operate a high level of security to protect the various e-commerse systems that reside on them.

Content is key to a great website but you might not always want to go running back to your web design company every time you want to make a change. Content Management Systems (CMS) are quickly becoming a necessity for effective website management.

Both Concrete 5 and WordPress Content Management Systems offer you a truly empowering technology, making it possible for you to update and publish new content on your website without any technical know how at all - if you can use MS Word, you'll be able to use a CMS!

A web based content management system gives you the ability to easily and efficiently change the text images and links on your site whenever you want from any computer.

A CMS offers you full control of your own website with no need to call a web developer when you need to make changes. Using either Concrete 5 or WordPress you'll easily be able to keep your website up to date, adding and editing content. By providing search engines with new and changing content you will also help to enhance your natural search listings.

These powerful and user friendly Content Management Systems give you and your team great independence over your site, you can configure and enhance your content to achieve the site you want.

Features
Page editing - The ability to easily add and edit pages.
Search Engine friendly content.
With a CMS you can edit individual page meta information and SEO properties.
User friendly URL's - a CMS gives you the ability to specify the url of pages so visitors to your site don't have to type in lengthy meaningless url's which can be the case with some CMSs. Also making you site more friendly to search engines.
User Management - You have the ability to add multiple users for the CMS and to give them various levels of editing authentication.
Revision control - tracks which changes were made by which CMS user.
Versioning - So you decide you actually prefer the way a page on your site was before you changed it or how it was last week or last month . . . No problem! Using or simple versioning tool it's a piece of cake to revert back to any previous version of your site.