Let's not bury the lede here: Think of Kevin as a creative/technical general contractor of sorts. You have a goal, you give it to him, he creates a plan, assembles a team, gets your approval and makes it happen. It's like having an agency where you get to control the level of talent, the level of budget, the level of commitment.
Here are the deets:
Kevin Lofgren has spent more than 20 years working in online and offline marketing of all types, innovating with new technologies as they are released to grow businesses’ top line across the nation.
Currently Kevin is working with entrepreneurs who have built their companies to this point without marketing. He runs them through his discovery process, takes inventory, builds a marketing plan and then executes that plan using a blend of their resources and his own (or just handling everything turn-key). This allows Kevin to leverage the relationships he’s nurtured throughout his career without having to hire a staff, and it allows the entrepreneur to have a virtual marketing department spearheaded by an experienced executive on a fractional basis.
Prior to the current incarnation of his career, Kevin served as the Chief Marketing Officer for a group of technology companies (Skinny IT, Fireracker, The Functionary). Skinny IT was an existing start-up, while Fireracker and The Functionary were new companies. Kevin was tasked with creating all branding elements, websites, collateral, etc – including the company names/logos/tag lines/etc. As the CMO, Kevin oversaw all marketing activities including brand, identity, websites, lead generation, demand generation, trade shows, advertising, social media, SEO, SEM, customer events, employee events, charity events, public relations, customer success stories, sales videos, email communications, customer outreach, and anything else that might resemble something that involves creative and/or technology work.
Prior to that, Kevin owned and operated Farstar, a 15-year-old, international, multi-award-winning digital agency in Frisco, Texas. As the sole officer, his roles included CEO, business development manager, account director, strategist and creative director. He created and oversaw strategic, measurable marketing/demand generation campaigns for enterprise and Fortune 500 companies like Oracle, Cox Communications, Roots Canada, BearingPoint, Sun Microsystems, SAP, HP, Intel, TXU, GMAC and Sprint.
Since 1996, he has directed advertising and marketing strategy, copywriting, design, and development for web, software and mobile applications for brands like Texas Instruments, Accenture, Slurpee, Samsung, Nokia, International Trucking, Shell Oil, GameStop and ExxonMobil; interfacing with high-level executives such as CEOs, Presidents, SVPs of Sales, CMOs, and SVPs of Marketing.
Kevin creates user experiences that push current technology to the edge and has developed a process that continues to consistently produce 30+% response rates on direct marketing campaigns. In 2005, he created the first technology to track user behavior at the webpage level. Combined with custom algorithms, it allows user-specific experiences, resulting in conversion rates consistently over 50%. In 2008, he conceived and developed Mindbender Academy, a summer camp for youth in Frisco, Texas, that teaches science, technology, engineering and mathematics under the guise of creative classes. It sells out in minutes every year and they just had to add a second week. Kevin also created a campaign in 2011 for a political- action committee that increased voter turnout by over 1200%. 89% of them voted as requested.
If you want a highly experienced, senior level marketing professional but can't afford to hire him full-time, Kevin just might be your guy.
• The Dallas Business Journal’s “Forty Under 40” List
• Comerica Bank’s “Collin 60” List
• Collin County Business Press’ “Celebration of Enterprise” Award
• Several DFW Interactive Marketing Association Awards
• Five Direct Marketing Association’s International ECHO Awards
• Frisco Chamber’s “Small Business of the Year” Award
• Metroplex Technology Business Council’s Tech Titans’ “Community Hero” Award
• Collin County Business Press’ “21 for the 21st Century” List
• Inc. Magazine’s Fastest Growing Private Businesses in America List (top .01% of private companies in the country)
• One of three finalists for the International Webby Awards for Roots Canada project; Other finalists were YouTube and Adobe
We are currently in the middle of a re-brand, facelift and revamp of all marketing materials with Lofgren working as our fractional CMO. Our goal is to have a consistent, predictable lead generation program in place with Lofgren that leads to increased revenue, but we needed to shore up our brand and existing collateral so that we are putting our best foot forward in our efforts. Since engaging a few months ago, Lofgren has created a new brand definition, logo, tag line, color palette, corporate identity, identities for our four service categories, a corporate overview brochure, two industry-specific brochures – all within the first few months of our engagement, and at a fractional level. Lofgren will be launching our new website by April 5, 2019. We are very excited by the work that has been completed so far and have the ultimate confidence that the work Lofgren is doing will lead to more revenue as the process continues. More...
Before Lofgren came to NETRIO as our fractional CMO, we had an outdated and irrelevant website, one brochure that didn’t serve our needs, and a logo. Within six months of Lofgren working on a fractional basis, we had a brand definition, a tag line, a color palette, an identity, four defined/named products, logos/identity for all four products, brochures for all four products, a company overview brochure, a sales presentation template, customer testimonials, trade show materials, social media channels and a current and relevant website. We couldn’t be more pleased with our experience with Lofgren and highly recommend them for anyone needing to take their marketing to the next level – even if their starting level is the ground floor. More...