About
Does this sound like you?
You started out trying to do your own software tutorials in-house, but got overwhelmed when you discovered it's very time consuming and the tools have a huge learning curve that you don't have time for. If you don’t do it every day, it can really be daunting.
We live this stuff and it's second nature to us. We carry the torch for you, making this one big responsibility you can take off your “to-do” list immediately!
Our mission is to help SaaS/cloud based software companies attract, nurture, and retain their customers using tech-savvy video solutions and strategic video content. Our team of tech-oriented video producers and solutions providers leverage professional execution, well defined and lean processes, and innovative technology to create massive value for our clients.
Since our expertise is helping clients with capturing software screens, helping with video strategy, and creating graphics and animations, we do not do videography or camera work. We also have a national focus and invest resources into doing great software demos and promos. If you want artistic videography and camera work that is less focused on your actual software, more expensive, and best suited for documentaries, weddings, and cinema, we are not a great fit in this space.
The core function of our business is supporting tech companies with software walkthroughs, tutorials, product demos, training content, and screen capture (Camtasia, Nvidia Share, Screenflow, OBS), along with app preview videos for mobile in some cases. We also support tech companies from a promotional marketing aspect too, such as social media ads, working with existing footage, or whatever else they need on the marketing/video solutions front. Overall, our ideal client personas are marketing, sales, and customer success leaders at technology companies.
We’re LightShift Video. Welcome to our profile!
Videographers, video producers, video editors -- they’re a dime a dozen. A video production company with a computer engineering and tech-writing background, specially niched to produce technical content with little to no direction? That’s LightShift Video, and we’re second to none.
We like talking about SaaS software, developing demo environments, hosting software on virtual machines, and doing 4K 60fps captures off of our high-end graphics hardware. Take that technical back-end, mix it with creativity and years of video production experience, and you have software demos that are authentic, easy to comprehend, and pleasing to the eye.
Let's face it. When starting a business, time is precious. As beneficial as video is to your company, spending hours trying to master the industry standard tools we use such as Adobe After Effects, Adobe Premiere Pro, NVidia Share, and Camtasia can be a huge learning curve.
We'd love to hear from you! Contact us here on Bark to connect with us. Let's get creating!
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