Minneapolis, MN
LENKER offers full service or à la carte marketing services for clients of all sizes. Fixed monthly payments differentiate LENKER from most agencies - a model that firmly aligns us with client goals. LENKER is led by an award-winning creative director and two partners, an ROI-focused former head of marketing for Target.
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What do you love most about your job?
What we enjoy most about our work is helping clients achieve their overarching business goals.
What inspired you to start your own business?
We became disillusioned with the traditional agency model because the beurocracy, mediocrity, and high burn rates limit clients' potential. We have a better model that puts client interests first and leads to sustainable growth.
Why should our clients choose you?
The reason to give us a look is that we bring a level of rigor to marketing that is rare, we're truly geared towards working with founders, and we bring a level of "extraordinary" to every situation with which we involve ourselves. Here's our formula: ART x DATA x SCIENCE = RESULTS.
STRATEGIC PLANNING
LENKER’s Strategic Planning engagements help you understand your market opportunity like never before. Our innovative market research process combines data and human factors analysis to help you determine how to best position yourself to achieve your overarching business goals, as well as how to tell your story to the world.
LENKER Marketing Plans give you insight into how to design, develop, and refine the Products, Services, and Platforms (PSPs) that underlie your story in order to ensure that you have the most compelling value proposition in your market.
DESIGN/DEVELOPMENT
Your LENKER Marketing Plan tells you what needs to be done in order to become the undeniable solution in your market and the brand your audiences know, trust, and love. LENKER’s Design/Development services will ensure that what needs to be done actually gets done.
At LENKER we pride ourselves on our ability to turn great ideas into reality, and great companies into market leaders and influencers. We’ll help guide the design and development of the components of your marketing initiative to ensure that you fulfill the promise of your brand identity and vision.
ONGOING MANAGEMENT
While our Strategic Planning and Design/Development engagements allow us to help you build your marketing “ship,” our Ongoing Management engagements allow us to help you “pilot” the ship. This is often done in concert with your internal resources.
We’ve developed the most efficient strategies and techniques that allow us to help you be much more effective in growing your market opportunity than you’d otherwise be able to do with internal resources alone. As a result, you’ll achieve the most consistent growth while keeping your costs well within your marketing budget.
HOW OUR ENGAGEMENTS WORK
Once we’ve analyzed your situation and needs, we determine a low, fixed monthly retainer that allows us to successfully deliver everything that’s in scope, within a set timeframe, for around 30% less than you’d pay for services going through traditional agencies.
We’re able to do this because we don’t mark up any of our outside creative production costs. What's more, we only charge 7% on media buys, which is less than half of the industry standard.
This means that we’re not incentivized to waste your money on meaningless activities in order to boost profits—the opposite of which is the standard in the world of marketing and advertising.
Finally, we're so confident in our ability to deliver that our contracts are month-to-month with a 30-day out.
DIGITAL
websites, Tech Stack, Web & Mobile Apps, E-Commerce, Traffic & Conversion, Measurement, Social, Content, SEO/SEM, Funnel
BRAND CAPABILITIES
Messaging & Identity, Design & Development, Brand Equity (Goodwill) Building, Awareness Building, Launch/Rollout
GROWTH
Influence, Market Penetration, Marketing Diversification, Market Development, Product/Service/Platform Development, Startup
PRODUCT/SERVICE/PLATFORM (PSP)
Market Analysis, Design & Development, Supply Chain Development, Packaging Design, Go-To-Market Strategy, Advertising & Promotion, Launch/Rollout
INTERNAL
Employee Relations, Funding (Pitch Deck), Employee Training (Shaping), Corporate Communications, Investor Relations
RECOVERY
Brand Equity/Goodwill, Marketshare, Mindshare, Crisis Management & Public Relations, Reputation