Ashby de la Zouch, Leicestershire
I work with small Companies and start ups on a freelance basis to either audit their brand, how they market and present themselves and are in the right places to attract new business, and start from scratch with new Companies - advising them on the priorities from a brand perspective, setting them up with a Marketing plan that can scale up as they grow, but importantly having the number one goal as driving sales through appropriate marketing activities.
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What do you love most about your job?
I love being able to challenge business on the activities they do and why they do them. The really important part of my role is to ensure that everyone concerned is on board and does not take challenge to be personal criticism of activities or decisions that have been made. Working with teams is very rewarding and mentoring them to look at differently at what activities they do and why is really rewarding.
Working for myself allows me to work with all kinds of industries and people which also means I am constantly learning.
What inspired you to start your own business?
I was made redundant relatively recently after 9 years as a Brand Director in a job I loved. Before this I worked for myself and all thegreat experience I have gained over the years is now being put to use for my business. Rather than go for another corporate job I decided to go it alone.
Why should our clients choose you?
I am very approachable and straight forward. If I don't think I can help you I will tell you. I think it's obvious within half an hour of a first meet whether your business and mine fit culturally and an honesty about that is crucial.
I love to challenge, to find the activities and strategies you have that are working, understand why and then stop doing less successful ones to make way for more of what is delivering for you. I find it easy to engage with staff at all levels, be it bringing senior stakeholders along with new ideas or getting to the nitty gritty planning with those working hard to execute plans. I am a small business so I understand that other small businesses haven't got time to drop everything to jump on whimsical marketing ideas. My business is about tailoring the marketing plan to what you can achieve as you are now but then planning in for more in the future when you might be able to widen your team or increase your budget for marketing.
I am very commercially savvy. I don't see the point of clever marketing campaigns if in fact they deliver nothing in growing your business.
I'd love your business to be my next challenge. I work on a day rate so you can use me as much as you can manage, regularly or as a one off.
Let's talk!
Marketing and Communications Audit
Getting immersed in what you do, why you do it and the return on investment for it all. Taking learnings to formulate brand and communications plans to allow you to do more of what works and stop what is taking your time for little return.
