Landon Marketing and Design
Salisbury, Wiltshire
(8)
Salisbury, Wiltshire
(8)
Landon Marketing and Design is a full service marketing agency with a particular focus on digital.
Our world of marketing, web design and graphic design is built around our clients. We provide a service and expertise that our clients can depend on for all sizes of marketing, design and web design work.
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8 customer reviews
James Knight
I have had a great experience with Landon Marketing. A really professional service from start to finish. We are thrilled with our new website. Would highly recommend. James21st Century Conservatories & Fascias Ltd More...
Reviewed on Google Maps
Jacinta Landon Dancer
Thanks for making all my ELEVATE Dance posters/flyers x
Reviewed on Facebook
Andy Tibbles
We at SGS Heating and Electrical Ltd have always found Steve and the team very helpful ,understanding and professional. They are open to our suggestions and work with us to improve our marketing on a regular basis.
Reviewed on Facebook
Suzanne Allkins
I have been so impressed with the help that I have received from Stephen at Landon Marketing and Design. So friendly, helpful, knowledgeable and professional. I have had very speedy responses to any questions that I have needed answering. I highly recommend this company. More...
Reviewed on Google Maps
virginia jones
Steve of Landon Marketing is my web designer for 3 websites I have, just recently he went over and beyond by helping me sort out my incoming/outgoing emails on my mobile as they had stopped working. I am now able to deal with my business thanks to the help I received. Thank You..... More...
Reviewed on Google Maps
PARAS INFOTEK
Nice
Reviewed on Google Maps
Sarah Gibb
I am so thrilled with my new website that the amazing team at Landon Marketing have built for me. I absolutely love it and even more so, my clients do too…one claiming that she “thought it was absolutely stunning and the easiest site she’s ever navigated round. ” I find this extremely satisfying because the navigation aspect was the main thing that I wanted to be just right - as well as a beautiful crisp design! Steve & Ellie both listened to what I wanted from start to finish, their attention to detail is so reassuring and their caring and professional service is second to none. I can’t thank them enough for a website that I am so very proud of! More...
Reviewed on Google Maps
Manan Malik
Soopr
Reviewed on Google Maps
What makes a great website?
Websites are your digital shop front. They should capture the personality of the business so that a visitor gets the same feel for your business as they would if they dealt with you face to face or visited your business. A strong website should:
- Be well designed to present your business in the best possible light
- Be consistent with your overall branding and personality
- Have a prominent call-to-action across all pages so that it drives leads
- Deliver an intuitive customer experience, so it's easy to navigate
- Be easy to add functionality to in the future
- Be secure
- Be built on a universal platform that you can take to any web developer in the future should you wish to
- Be responsive (most of our customers receive over 65% of web visitors from a mobile)
What questions might you ask a client when starting a new project?
- Business objectives and marketing objectives
- Target market
- Products and services
- Closest competitors
- What makes you unique?
- What does success look like to you
Describe your creative process.
- Fully understanding the client's business and objectives
- Creative session to develop a marketing strategy and proposal
- Present the proposal to the client and refine
- Deliver and measure
What information do you need from a client before you can start work?
- A thorough understanding of their business or organisation
What do you love most about your job?
Getting results for our customers. Digital marketing is so measurable and good design is so tangible, that we know exactly what return on investment we get for our clients. Our clients are such a wonderful range of organisations and people and we love how we can compliment their knowledge of their own business by providing our expertise in marketing and design.
What inspired you to start your own business?
My home town of Salisbury has many independent businesses and their options to promote themselves were limited to expensive and unmeasurable marketing channels like radio and print. I set out to provide an alternative, more cost-effective, and measurable way for local businesses to promote themselves; through digital marketing.
Why should our clients choose you?
We're a team of hard-working, reliable and results-driven people, that always do our absolute best for all of our clients. We have huge amounts of expertise, that we have built by working on multiple marketing campaigns every single day. We know what works and we love what we do.
Social media management
Management of social media accounts on behalf of clients.
- write and post messages to achieve maximum impact
- create graphics
- use a cross-section of different post types such as slider, carousel, different call-to-actions
- place ad spend behind posts to maximise reach of target audience
- use audience insights to deliver posts at the right time to the right audience
- develop campaigns to drives sales, leads, reach or engagement
- measure all activity and report monthly
Social media advertising
Use of the full spectrum of social ad channels to drive page likes, web clicks, purchases and leads.
- Facebook Ads through interest and geographic targeting, retargeting of web visitors, targeting email database, Messenger and Marketplace targeting
- Twitter Ads to drive reach and awareness through interest targeting
- Instagram Ads to reach a different demographic using visual content
- Develop engaging ad campaigns for specific promotions such as new product launches, special offers, competitions or to build an email database
Google Ads (PPC)
Full management of Google Ads campaigns on a monthly basis. We're a fully accredited Google Partner and have significant expertise in delivering successful pay-per-click campaigns.
- keyword research to identify number of keyword searches and which to target
- setup campaign structure to maximise clicks at as low a cost-per-click as possible
- professionally copywritten ads with strong call-to-action
- strategic bidding
- achieve a high quality score
- working with web developer to ensure web experience is joined up with Google Ads
- a range of targeting including geographic area, competitors, mobile devices, retargeting of visitors to your website
- add/remove positive or negative keywords
- google shopping and google text ads
- measurement of leads and reporting
- different pricing packaghes available for all budgets and complexity of campaigns
