Karmen Lizzul Design
Brooklyn, NY, Kings
Brooklyn, NY, Kings
I have over 20 years (over 36,000 hours!) branding and designing for fashion, beauty, health, and home for digital and traditional outlets. Having been in a creative leadership role for most of my career, I bring a wealth of knowledge and experience to every situation.
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What makes a great website?
A great website communicates very quickly:
• What the brand provides
• A feeling for the Brand personality
• What problem(s) the business or individual solves
What questions might you ask a client when starting a new project?
I have a prerequisite questionnaire for branding and brand strategy clients.
For all clients I would ask:
• What is the scope of the project?
• When do you need this to be completed?
• What is the purpose of the project?
• Who is this for?
Describe your creative process.
I require all clients to fill out a questionnaire that helps me understand the scope of the project.
I then create a project Brief to have on paper the scope of the project so we are all in agreement, along with a contract.
I then create 3 visual directions (one page/ webpage or logo direction) and present to the client. We decide on a direction and then I make any necessary tweaks to the look and proceed to complete the rest of the project.
What information do you need from a client before you can start work?
• What is the scope of the project?
• When do you need this to be completed?
• What is the purpose of the project?
• Who is this for?
What do you love most about your job?
I love helping companies focus on getting their marketing message clear. I love designing. I love creating beautiful things.
What inspired you to start your own business?
I have always done freelance graphic design even when I had a full-time job.
Why should our clients choose you?
Because I am a great listener and listen to clients needs. I do beautiful work and am very tech savvy.
