JTMarCom
Nashville, Tennessee, USA
Nashville, Tennessee, USA
JTMarCom provides clients very personalized service from 25-year marketing communications veteran John Taylor and Christine Taylor who has extensive experience in sales, marketing and entrepreneurship.
John focuses on all things PR, including media relations, crisis communications and executive visibility, as well as other traditional marketing disciplines.
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What makes a great website?
Creativity is a conversation. Here are but a few examples. It all depends on what YOUR goals are.
A conversation that’s been ongoing since we first learned to recreate elements of our world in ochre and charcoal on cave walls. Since we learned to turn abstract marks carved in clay with sticks into packages full of meaning — i.e., language.
Trends are just the main threads in that sprawling, chaotic, polyphonous conversation. Whether we choose to adopt or resist them, our creative choices exist alongside these trends.
They provide context. Because what’s innovation if not a break from the normative?
1. Broken grid layouts: they allow images and text elements to drift into and across the gutters that usually serve as hard stops in more sober layouts. Here, the usual discreet boxes of images and text begin to overlap and converge, often creating beautifully unexpected juxtapositions of bitmap and letterform.
2. Illustrations take center stage: Product UI shots and GIFs & Editorial/lifestyle photography
The former emphasizes the in-product experience, features, and functionality, while the latter tries to emphasize the product’s human dimension: the effect it has on people’s lives.
3. More organic and oblique shapes: Both web and mobile design have been dominated by card-based UIs for several years now. Until recently, most of those cards were (mostly) sharp-edged and right-angled, exposing the geometry of their underlying divs in an almost modernist concern for the materials of web design. That’s changed in a big, big way in 2017. Now, every app from Google Now to Twitter to Facebook boasts almost aggressively rounded corners on their cards, input boxes, profile avatars, and more.
4. The element: This is powerful for several reasons:
It can slip seamlessly into the design, without the intrusive chrome of an embedded YouTube or Vimeo video
It remains extremely high quality, even with lots of colors, gradients, and detail in the image — something GIFs struggle to do without exponentially ballooning in size
It can be looped to ensure the details of the copy and those of the image remain in sync, and repeat for those who need it
What questions might you ask a client when starting a new project?
1. Why have you joined social media?
2. What is your brand’s overall purpose?
3. What do you or your company aim to achieve with social media?
4. Who is your target audience?
5. Which social channels do they use?
6. What topics and sources of information are most important to them?
7. What events matter to them and their lives?
8. What problems can you help them solve?
9. What jobs can you help them complete?
10. What is your brand voice?
11. What is the tone of your social media updates?
12. What emotions do you hope to convey through your brand’s visuals and messaging?
13. What types of content should I post on which social platforms?
14. What type of content best supports your content marketing mission?
15. What are the main topics, categories or messages that support your brand?
16. Should you use social media to provide customer service?
17. What realistic resources do we have?
18. Who should set up and maintain my company’s social media accounts?
19. What is the workflow from content creation to publication?
20. How often should I post new content on my social networks?
21. How does social media fit with our other campaigns?
22. How will you measure ROI and define success with your social media strategy?
23. What is working with your social media marketing efforts?
24. What is the customer journey from search to purchase?
25. Where does social media fit within your funnel?
What information do you need from a client before you can start work?
Getting a really thorough understanding as to who you are, what you do, how long you’ve been around, etc will often help support the design research and decisions we make throughout the entire relationship.
A digital marketing strategy is all about helping grow a clients business. As they grow we grow.
What do you want the site to:
Get more inbound leads / quote requests / phone enquiries?
Increase brand awareness?
Educate their audience?
Encourage sales?
Collect email addresses and build a list?
Encourage onsite or social media interaction?
What do you love most about your job?
A digital marketing strategy is all about helping grow a clients business. As they grow we grow.
What inspired you to start your own business?
Being frustrated with in-house agency policy that did not allow for new technology and the ability to get the best people for the job.
Why should our clients choose you?
What you see is what you get – In too many instances, an agency will bring in their big guns for the pitch but then assign a rotating door of junior staffers to actually work the account. With JTMarCom, you work with seasoned marketing professionals every step of the way – from strategic development through execution.
Social Media for Main Street – Social Media Marketing shouldn’t be the sole realm of celebrities and multi-national brands. JTMarCom’s Social Media model enables even small businesses to cost-effectively build their customer base, increase their Google Quotient and enhance their brands through increasingly powerful platforms such as Twitter, LinkedIn and Facebook.
Flexibility provides value – JTMarCom is a “virtual agency” with much, much less overhead than typical shops. This lean business model gives our clients tremendous value for their marketing dollar
