Invested Marketing LLC

In short, there are 10 things a perfect website needs: perfect homepage, simple navigation, images, content, mobile-friendly, SEO, empty space, having an 'about' page, contact information, and a call to action.

A website is an important tool for any business. It is great way to communicate to customers and tell them everything you want them to know about you. Therefore, it needs to provide the accurate information, seen by the search engines and be aesthetically pleasing at the same time.

So not only is it important that your website looks the part, but digital marketing is just as important! As there won’t be any point in a great looking website if no one will see it!

Perfect Homepage:

Your homepage should clearly tell customers who you are, what you do and how you can help them. Considering that, you need to create a homepage with a perfect balance of information, images and clear space as you don’t want your first impression to be cluttered.

Simple Navigation

You don’t want to overwhelm your customers, and confuse them when they are trying to find what they’re looking for. Therefore, a simple navigation can be crucial to keeping your website simple and user friendly.

Images

Choosing the right images for your website can really help complete a website. They also are a great way to communicate with your target audience without them having to read anything.

Content

Creating great content is crucial to any website, taking into account readability, audience engagement, videos, images and infographics. If you have poorly written or irrelevant content, this means you could struggle with conversions.

Mobile-Friendly:

Since most internet users own a smart phone, it is so important to make sure your website is mobile friendly. This makes viewing your website easier for mobile users.

SEO:

Search Engine Optimisation or SEO helps your website rank in search engines like Google. If your website doesn’t rank in search engines, users will struggle to find your website organically.

Empty Space:

Just because there is empty space doesn’t necessarily mean that it needs filling! White space helps you make important information on your website stand out, rather than having your website look cluttered.

Having an ‘About’ Page:

An ‘about’ page is important to any website, as it tells the user who you are and what it is your business does. This page should focus on text rather on images, therefore you should try not to be too wordy as you want to keep your visitors on your website.

Contact Information:

Even though your contact information should be on its own page, it is also important to either include this information in the header or footer of your website to make it easier for users to find out how to contact you. It is also useful to include a contact form, as this saves users time and some users find this easier.

Call to Action:

Clear call to actions are important to any successful websites, so not only should it be easily visible, but it should also stand out. Call to actions may be in the form of a button and can lead to conversions, which is why they are so important.