GRAPHIC DESIGN, BRANDING & IMAGE MAKEOVERS FOR SMALL BUSINESSES
Logos, digital graphics, brochures, sales sheets, flyers, white papers, posters, signage, trade show graphics, menus, ad design, direct mail, forms, business cards, and more.
Sales support materials and Powerpoint presentations.
Product packaging design.
Being a small business owner is tough. You wear a lot of hats. And often that marketing hat just never fits comfortably. You went into business, well... to do your business... not to be a marketing expert. Wouldn’t it be nice if you could depend on someone to help you grow your business?
Innovative Creative provides full service design, creative direction and marketing support. Here are a few examples of how we do it better:
LOGO DESIGN - Thinking about Fiverr, E-Lance... or better yet, your cousin's son is pretty good at drawing? You might end up with a good looking logo, but unless you know to ask for the file formats and color profiles you need, you're going to be paying again to have vendors "fix" your logo each time you use it. Plus, those folks will only do what you ask them to. Before Innovative Creative starts designing, we educate ourselves about your business and your needs so we can develope an effective design. We provide multiple file formats and color profiles, plus an information sheet on how to use your artwork, and we support you with basic resizing and minor changes as needed - typically at no additional charge.
BRANDING & BRAND MANAGEMENT - Innovative Creative will develop a cohesive visual appearance for your business, improving your recognition and presenting an overall professional image. We support you in maintaining that image, both internally and externally. We'll organize your various graphics and design projects and make it as simple as possible for your team to identify and access those graphics.
BROCHURES, FLYERS, WHITE PAPERS, AD DESIGN, ETC - Most businesses and designers begin these projects by talking about how it's going to look. Frankly, that's our second priority. Our primary concern is determining what you want to accomplish. A great looking brochure is of no value to you if it doesn't deliver results. If it doesn't meet the needs of your potential customers, it's not going to be effective. We ask questions most graphic designers don't concern themselves with so we can create a design that works, as well as looking great.
SALES SUPPORT MATERIALS & POWERPOINTS - Understanding the needs of your potential customers is critical for the success of these projects. Equally important is the needs of the sales team presenting the materials. We'll help you identify the key elements and develop support materials and presentations that are easy to deliver and resonate with your buyers. If your in-house marketing team has all that under control, we're happy to be your graphic support and execute the design of these projects. We also interface with your print and other vendors to free you up to concentrate on your business.
FULL SERVICE SUPPORT: We can't do it alone. As a small business ourselves, Innovative Creative concentrates on what we do best: graphic design, branding and basic marketing support. We're able to offer a full service array of design and marketing services by partnering with other small businesses, so you get an agency-like experience without the big price tag. We have established, long-term relationships with other designers, marketing and business development specialists, SEO and lead genreators, web developers and other experts. We all work together to deliver the resources, solutions and results you need.
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