Innovative Creative
Peoria, AZ, United States
Peoria, AZ, United States
GRAPHIC DESIGN, BRANDING & IMAGE MAKEOVERS FOR SMALL BUSINESSES
Logos, digital graphics, brochures, sales sheets, flyers, white papers, posters, signage, trade show graphics, menus, ad design, direct mail, forms, business cards, and more.
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Describe your creative process.
First, we ask questions. It's important that we understand how your project will be used, who you are targeting, and what your expected outcome is. We also need your input from a design standpoint. We take the time to educate our clients and we encourage them to be part of the process. Typically, after we've gained some insight into the business and the project, we present an initial design. Some clients will love it, and we move right along with basic modifications and preparing the project for production. Others may want to see additional options, so we use the initial design to establish a direction so we can present alternative designs. We do our best to allow our clients to have the experience they want.
What information do you need from a client before you can start work?
That depends on the project and the needs of the client. Don't be intimidated. Often the first thing a client tells us is, "We don't know what we need." Think of us as problem-solvers. Just dive in and tell us what you're trying to do. We'll ask questions and make suggestions, and a plan will emerge. For those businesses who know exactly what they want, tell us. We'll listen, we'll ask a few questions, and probably offer a few options.
It helps us if you tell us a little about what your business does, and who your customers are... or better yet, what you know about the customers you're trying to reach. Then we need to know about your business, and how you go about doing what you do. If you have an established look for your materials, examples are helpful. If we'll be developing something new, if you've seen something you like and can show us, that helps us understand your "style", but we'll guide you through the process of developing your own personal style or brand.
What do you love most about your job?
I'm going to answer this personally. I love being creative and helping people, so being a graphic designer is a win-win for me. Working for myself allows be to be creative in different ways and to learn new things that I didn't have the opportunity to do when I worked for a company. It's something different every day. And I get a big thrill when someone comes to me and says, "I don't know what I need" and as we talk their story emerges, and I make some suggestions, and then I create something for them... and then things start to happen, and then I get The Call. They're thrilled with something I did. And it's not always about the culmination of the project. Sometimes we won't know those results for months. Often it's that I did something (something I think is a little thing) that solved a problem or that helped make their job easier.
What inspired you to start your own business?
My best friend inspired me to start my business. She and I have worked together for years, and she encouraged me to take the leap. We are creative partners and provide services for each other's businesses. I'm still growing my business, and she continues to support and mentor me in my journey.
Why should our clients choose you?
In developing marketing materials for businesses, I like to present this question to clients: If a potential customer was walking across a parking lot to your business, and right beside you were two other businesses that do what you do, why should they open your front door?
There are lots of graphic designers out there, and now there are low dollar online sites offering graphic design. I believe Innovative Creative is the better choice because we are outcome focused. I can design a brochure that is a graphic marvel, but if it doesn't help you gain customers or solve your problem, what good does that do you? If my focus is design and graphics, I think that should be my personal hobby. When I'm working for your company on a design project, my focus should be YOUR focus... and that is probably gaining new customers, or perhaps educating your current customers.
