Graphicli / Lili Blue
Laguna Beach, California
Laguna Beach, California
Available for freelance.
Lili the founder of GRAPHICLI comes from an extensive background in graphic design. As a brand stylist, she helps passionate, creative entrepreneurs channel their excitement and all of their ideas to create a visually stunning, cohesive brand that feels right for them while working wonders for their business.
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What questions might you ask a client when starting a new project?
After our first phone or video chat, I send my clients a questionnaire. It is important to understand the scope of the project but also to learn what my clients are all about. What is important to them, what their message is, how they position themselves, who their target audience is as well as deadlines and budgets and so much more so I can start the project prepared and in the right direction.
Describe your creative process.
After I get to know my clients and the scope of the project, I start by doing research. What the competitors is doing etc. If it is a new product or services I will do research to find out what similar companies are doing. I like to sketch concepts with pen and paper before jumping on the computer and I like to present a rough mood-board that showcases the look and feel and direction of the project to make sure I am on the right track. From there the creativity begins!
What information do you need from a client before you can start work?
A video or phone chat to get briefed on the project. Sometimes I require a questionnaire depending on the project and the size of the project. If they have brand style guides, that even better. Then I have what I need to start working.
What do you love most about your job?
So many things! I like working with people and collaborating but I also like working alone especially in the design phase. I love presenting my work and receiving my clients reaction. I like happy clients!
What inspired you to start your own business?
I like the flexibility of working different hours. I can decide to work on different aspect of the work or my business at ideal times. I also like servicing different clients as the projects are always changing. I find it exciting.
Why should our clients choose you?
I am very creative and I am motivated by ideas. I have strong conceptual ideas and execute them using adobe illustrator, InDesign and Photoshop. I have years of experience working with clients and completely respect deadlines, timelines and budgets.
ABOUT ME
Graphicli is creative studio focused on growing businesses
and building thoughtfully-crafted brands.
I am a senior graphic designer and communications professional. I have developed
effective branding systems and marketing communications for a wide range of leading
organizations including Fila, Healthy Hair Nectars, Black Whale Lighting and MC Architects.
My focus is on strategic visual communications with an emphasis on branding, packaging,
print and digital marketing collateral with a specialty in Word Art for hospitality and retail and hand brush lettering for special projects and collaborations.
I achieve quality results through my design ability, collaboration with clients,
team members and external suppliers.
I believe in every client I work with and strive to showcase the traits that make each of them (+ their business/products) unique. Therefore, I approach each project with a process centered around you and what makes you different!
CAPABILITIES
My services begin with branding, where I cultivate strong partnerships with like-minded individuals who are looking to authentically tell their story. This means that I'm not only interested in what my clients have to offer, but take the time to truly understand the ins and outs of your business. This holistic approach allows me to thoughtfully develop my clients' brands from the ground up.
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All companies and clients have different needs.
I have expertise and experience that cover more than branding.
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Branding is the sum total of how your market perceives YOU, your work, and your message. So every single aspect of your business is contributing to your brand – which makes it pretty darn important.
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Here's a quick glance at of my capabilities:
----- BRANDING
Naming, Positioning, Logo Design, Moodboard,
Brand Pattern, Identity Systems, Brand Direction,
Brand Style Guides, Art Direction.
----- DIGITAL
Website Design, Email Campaign, Media Kit, Social Media.
----- PRINT
Marketing Collateral, Stationary Systems,
Print Productions, Advertising.
----- PACKAGING
Product Packaging, Label Design, Promotional.
----- PRODUCT
Product Development, Product Launch.
----- ARCHITECTURE
Wayfinding, Interior and Exterior Signage,
Environmental Graphics, Large Scale Wall Graphics.
----- RETAIL
Point of Purchase Display, Wall Graphics,
Visual Display Signage.
----- HAND LETTERING
Hand Brushscript lettering for logos, titles, t-shirts, wall decor, murals and packaging.
If you are interested in something that is not listed, please just let me know!
To view my work, I invite you to my website
GRAPHICLI.COM
ABOUT YOU!
LET'S TALK ABOUT YOU for a SEC!
The Graphicli Client.
You know your business, target clients, and goals better than anyone else.
----- You are ready to elevate your brand or product and ready for the next level of growth. You've carefully considered investing in a graphic designer, and you know it's the right next step to bring in a professional. You know that ultimately an elevated brand will affect your bottom line.
----- You want a graphic designer that has flexible hours to meet your budget and will work with you on a schedule that works for you. That can be a few days a week or a few hour a day or full time by project. A professional you can count on to give you the consistent hours needed to get the job done.
----- You love simple but effective design. You are serious about your image and reach the clients you know are out there waiting for you. You are ready to give strong yes's to what lights you up, and kind no's to what is not your passion, and a brand that will reflect that.
----- If this sounds like you, we are the perfect fit.
